MatomoCamp 2021

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09:00
09:00
30min
Event introduction by the MatomoCamp organizers
MatomoCamp team, Lukas Winkler, Ronan Chardonneau

Introduction to the event by the MatomoCamp team.

MatomoCamp
Livestream Room 1
10:00
10:00
45min
Background-Tracking - mehr Daten durch Tracking direkt aus der Anwendung
Joachim Nickel

Das klassische Tracking per Javascript wird durch User-Consent und vor allem Anti-Tracking-Techniken wie AdBlockern immer ungenauer. Ich zeige Ihnen, welche Insights Sie mit dem Tracking aus der Anwendung heraus erwarten können.

Digital Analytics
Livestream Room 2
10:00
45min
Matomo Tips and Tricks
Richard Stark

A collection of Matomo features you might not know about.

Using Matomo
Livestream Room 1
11:00
11:00
45min
How to manage a Matomo with millions of pageviews per month?
Jorge Carvajal Powers

Session done.

System administration
Livestream Room 1
11:00
45min
Matomo richtig für SEO nutzen
Thomas Zeithaml

In diesem Workshop geht es darum, welche Daten aus Matomo besonders wichtig für die Suchmaschinenoptimierung sind. Welche KPIs sind wichtig? Welche Kennzahlen sind wie zu deuten? Was kann Matomo mir für Daten liefern um Optimierungen durchzuführen?

Digital Analytics
Workshop Room
13:00
13:00
45min
Comment configurer Matomo Analytics dans le respect du RGPD?
Ronan Chardonneau

Le RGPD vous effraie? Vous pensez qu'il faut faire appel à un expert pour mettre Matomo en conformité avec la législation? Relax, dans cette présentation nous allons présenter l'ensemble des choses qu'il y a à savoir.

Privacy
Livestream Room 2
13:00
45min
Using Cleaninsights for Privacy-Preserving Analytics based on Matomo
Nathan Freitas

Building on Matomo, learn how to use the new Clean Insights SDK from Guardian Project to maximum privacy of your users, while measuring key events to gain valuable insights from your mobile, web and desktop app users.

Use Cases
Livestream Room 1
14:00
14:00
45min
How I succeeded in building my own business based on Matomo?
Ronan Chardonneau

Would you like to extend the set of IT services you are providing by adding Matomo to it. In this talk I will explain the way I did it.

Business
Livestream Room 2
14:00
45min
How to stay compliant with privacy regulations with Matomo Analytics
Silva Arapi

In this talk I will cover the importance of compliance with privacy regulations especially from a business perspective, and how Matomo Analytics makes it easier for people to ensure the privacy of their visitors. I will go over a comparison with GA.

Privacy
Livestream Room 1
15:00
15:00
45min
Matomo for the public sector
Pierluigi Tassi, Davide Porrovecchio, Claudio Celeghin

This talk displays a view on webanalytics with Matomo, from the side of public sector's organizations in Italy, EU.
Discover an application using Matomo as core and a real life case study of long-term usage, 10 happy years with Matomo.

Use Cases
Livestream Room 1
15:00
45min
Matomo kompakt
Thomas Czernik

Kleiner Überblick über das Matomo Interface. Wo finde ich welche Metrik? Welche Daten finde ich in welchem Bericht? (🇩🇪)

Using Matomo
Workshop Room
16:00
16:00
45min
Matomo Analytics Q&A
Thomas Czernik, Lukas Winkler, Ronan Chardonneau, Stefan Koning, Peter Boehlke, Stefan Giehl

Several experts answer questions from users

Using Matomo
Livestream Room 1
16:30
16:30
45min
Matomo TagManager – Hands on with Basic Tracking & Consent Management
Tomas Persson

This will be a hands on screen sharing session where I set up everything from scratch on a website so that you can watch and learn.

Digital Analytics
Livestream Room 2
17:00
17:00
45min
Matomo and the masses: Do people care about GDPR-compliance?
Christian Allner

How does Matomo fulfill the GDPR requirements but more importantly: Do people see it that way as well?

Privacy
Livestream Room 1
09:00
09:00
45min
Introduction to the "Matomo User Feedback" plugin
Tomas Persson

UserFeedback is our form builder plugin for Matomo and in this session I will demo its functionality.

Digital Analytics
Livestream Room 1
09:00
45min
Passer de 100 à 1M de visites. Qu'elles sont les incidences côté infra ?
Valentin Baraise

L'installation d'une instance Matomo est tout ce qu'il y a de plus simple. Mais comme beaucoup de logiciel, quels sont les limites lorsqu'il faut les pousser dans leurs retranchements ? C'est l'objet de ce talk d'un point de vue infrastructure.

System administration
Livestream Room 2
10:00
10:00
45min
Implementing Advanced Privacy-Preserving Analytics on Mobile, Desktop and Servers
Nathan Freitas

Building on Matomo, learn how to use the new Clean Insights SDK from Guardian Project to maximum privacy of your users, while measuring key events to gain valuable insights from your mobile, web and desktop app users.

Use Cases
Workshop Room
10:00
45min
Matomo feat. Metabase : how to improve your Matomo visualisations
Dynnammo

Using the free business intelligence software Metabase with Matomo to deliver good quality analytics.

Digital Analytics
Livestream Room 1
11:00
11:00
45min
Are we there yet? The present and future of surveillance societies.
Viktor Vecsei

Where are we on the adoption curve of surveillance technologies? Are all slippery slopes arguments - stating that a small backdoor can lead to big violations - fallacies? And what is at stake with an increase in surveillance and loss of privacy?

Privacy
Livestream Room 1
11:00
45min
How to host your own Matomo instance
Boris Budini

Installing Matomo correctly in a way that you can use its full feature set might seem daunting at first for beginners. It might sound scary, but fear not! This workshop will walk you through all the steps to get started with your own instance

System administration
Workshop Room
13:00
13:00
45min
How to break Matomo and also some inputs on how to fix it
Tomas Persson

We have been running several large Matomo instances the last years and as most people know Matomo can be pretty slow when your data grows.
I will share some of our biggest mistakes and also talk about how we managed them.

System administration
Livestream Room 2
13:00
45min
Matomo & Conversion Rate Optimization
Frédéric Forster

During this conference I will present to you my conversion optimization methodology based on Matomo tools.

Digital Analytics
Livestream Room 1
14:00
14:00
45min
How does risk for a DPO differ from classical risk perceptions?
Aurelie Pols

Risk of being fined for infringement of privacy / data protection legislation is typically the one reason that comes up for trying to influence the ways we think about personal data/information. Is that the correct way to look at it?

Privacy
Livestream Room 1
14:00
45min
Tracking Single Page Applications (SPAs) with Matomo
Tomas Persson

Tracking SPA applications is something that often leads to bad data and frustrations, I will share my best practices and demo how to make it work.

Digital Analytics
Livestream Room 2
15:00
15:00
45min
Using Matomo to collect data on intervention engagement within a research trial: the Wrapped project
Katie Newby, Ronan Chardonneau

A practical and accessible session delivered by Dr Katie Newby (Associate Professor,
University of Hertfordshire) and Ronan Chardonneau in which they will talk about how they have worked together to solve a research-related problem using Matomo.

Use Cases
Livestream Room 1
16:00
16:00
45min
How to configure Matomo for a SAAS and get relevant data for your business
Ronan Hello

In this talk, you will learn how to use the full power of Matomo to collect data useful in improving your SAAS software.

Use Cases
Livestream Room 2
16:00
45min
Privacy and PII in relation to the web
Tomas Persson

What happens under the hood when you visit a website and what data is actually shared about you and who can actually access this data?

Privacy
Livestream Room 1
17:00
17:00
45min
MatomoCamp closing
MatomoCamp team

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MatomoCamp
Livestream Room 1