MatomoCamp

Matomo & Conversion Rate Optimization
2021-11-05, 13:00–13:45, Livestream Room 1
Language: English

During this conference I will present to you my conversion optimization methodology based on Matomo tools.


Web analytics is not just about managing performance by consulting dashboards once a week / month / quarter.
We also need to understand user behavior in order to provide them with the best possible experience.
This implies modifying the interfaces according to the optimization hypotheses that we will have identified thanks to the data.

  1. Prequisites : KPIs Framework & Tagging plan definition
  2. How to find you first optimization ideas ?
  3. How to prioritize these ideas using C.R.O Frameworks ?
  4. How to use Matomo UX Analytics features in the process ?
  5. How to write your testing hypotheses ?
  6. How to make an AB Test using Matomo testing feature ?
See also: Presentation

Frédéric has worked for more than ten years as a web analytics consultant for various companies and organizations in international contexts.
He is now an independent consultant and specializes in conversion optimization using the tools provided by Matomo Analytics.