MatomoCamp 2021

Implementing Advanced Privacy-Preserving Analytics on Mobile, Desktop and Servers
11-05, 10:00–10:45 (Europe/Berlin), Workshop Room
Language: English

Building on Matomo, learn how to use the new Clean Insights SDK from Guardian Project to maximum privacy of your users, while measuring key events to gain valuable insights from your mobile, web and desktop app users.

Clean Insights gives developers a way to plug into secure, private measurement tools built upon Matomo as the back-end. It is focused on assisting in answering key questions about app usage patterns, and not on enabling invasive surveillance of all user habits. Our approach provides programmatic levers to pull to cater to specific use cases and privacy needs. It also provides methods for user interactions that are ultimately empowering instead of alienating.

Clean Insights is available as a lightweight, minimal impact, freely licensed toolkit to include in your mobile app, desktop app, website or back-end service. This code can be integrated into your application or service to measure specific events and interactions that you want to gain more insight on. In addition, using the Clean Insights Matomo Proxy (CIMP), these client toolkits can send data to any Matomo Server with additional privacy protections beyond the default SDKs.

This workshop will provide a high-level overview of the project and walk through running code of an existing implementation. There will be an opportunity to discuss the process for determining the insights you want to gain, and considerations of how to build an effective, consensual user experience.

Nathan is the founder and director of Guardian Project, an award-winning, open-source, mobile security collaborative with millions of users and beneficiaries worldwide. Their most well known app is Orbot, which brings the Tor anonymity and circumvention network to Android devices, and has been installed more than 20 million times.

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