04.11, 13:00–13:45 (Europe/Berlin), Livestream Room 2
Sprache: English
Presented by two SEO specialists, discover how you can improve your SEO tactics using Matomo Analytics from data visualition to more technical implementations.
This presentation is co-hosted by Thomas Zeithaml and Jean-Marc Courtiade, both SEO and Matomo Analytics specialists. They share their experience of Matomo as a great tool to improve your SEO tactics, from setting up SEO-oriented dashboards to more technical domains and gathering proper data for your daily SEO use or helping you perform SEO audits.
I have been working in the field of search engine optimization and web analysis since 2001. In the field of web analysis, we specialize in the open source solution Matomo. Here we offer training and advice. In the area of search engine optimization, we are happy to check your website. A catalog of measures is then developed in a concept. In doing so, we address content-related as well as technical and structural issues. We are also happy to help you with strategic decisions in online marketing.
Digital Marketing Consultant helping organizations transition to Matomo Analytics. After several years in digital marketing and a strong background in SEO serving various clients from SMBs to multinationals, Jean-Marc has turned to promote Matomo. This solution unites two domains deer to his heart: Free Software and Digital Analysis.
His first steps in audience analytics date back to 2014 getting his hands into both Piwik and Google Analytics. His reaction: wondering why organizations would still use the latter given the risks involved; risks that had just been exposed a few months prior to this.