2022-11-04, 14:00–14:45 (Europe/Berlin), Livestream Room 2
This talk shows how to retrieve data from server logs and inject it into Matomo and get extra audience information. This applies e.g. in case of tracking misconfiguration or when wanting to get information for periods that were not covered by Matomo.
Digital Marketing Consultant helping organizations transition to Matomo Analytics. After several years in digital marketing and a strong background in SEO serving various clients from SMBs to multinationals, Jean-Marc has turned to promote Matomo. This solution unites two domains deer to his heart: Free Software and Digital Analysis.
His first steps in audience analytics date back to 2014 getting his hands into both Piwik and Google Analytics. His reaction: wondering why organizations would still use the latter given the risks involved; risks that had just been exposed a few months prior to this.