11-03, 17:00–17:45 (Europe/Berlin), Livestream Room 1
Language: English
Wholesale distributors are looking to understand their customers online interactions. Anonymous data only paints part of that picture. This is where Matomo can step in and complete that customer picture.
As a distributor, it is key to look beyond just anonymous visitor data. It is important to understand what your customer interactions are from what they are searching to what additional features they are utilizing on your website. Matomo has the capability of providing a full picture of your customers and their interactions. So, whether you are just beginning your analytics journey or are looking to focus on specific customer behaviors, Matomo is an excellent tool for any distributor to gauge the true ROI of their digital channel. In this presentation, I hope to show you why every distributor should take a hard look at adding Matomo to their analytics arsenal.
Over the years, I’ve spoken with hundreds of distributors about what really makes their businesses tick—from the nuances of pricing to the ever-changing needs of inventory management. And what I’ve learned is that having the right tools in place can help distributors differentiate themselves and quickly outpace their competition, and Matomo is one of those tools. Using Matomo, I help distributors navigate the endless data that their online channel provides and work with them to set up the right goals and the KPI's to track them.