Frédéric Forster
Web Analytics & C.R.O Specialist
Vorträge
10.11
11:00
45min
Matomo e-commerce tracking - How to use GA3 & GA4 DataLayers with Google and Matomo Tag managers
Frédéric Forster
How to map GA3 enhanced e-commerce interactions in Matomo
How to use GA3 Enhanced e-commerce DataLayer with GTM
How to use GA4 e-commerce DataLayer with GTM
How to do that if you have to use Matomo Tag Manager
Use Cases
Livestream Room 2