2.0 -//Pentabarf//Schedule//EN PUBLISH NQLKF8@@schedule.matomocamp.org -NQLKF8 Event introduction by the MatomoCamp organizers” by Ronan Chardonneau, MatomoCamp team en en 20231109T090000 20231109T094500 0.04500

Event introduction by the MatomoCamp organizers” by Ronan Chardonneau, MatomoCamp team

During this 30 minute talk, the MatomoCamp team will explain how the event is organized so as introducing the members and the different speakers. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/NQLKF8/ Livestream Room 1 Ronan Chardonneau PUBLISH 38BMH9@@schedule.matomocamp.org -38BMH9 An introduction to the EU-U.S. Data Privacy Framework en en 20231109T100000 20231109T104500 0.04500

An introduction to the EU-U.S. Data Privacy Framework

An Introduction to NOYB What is NOYB? What has NOYB achieved? How can the Matomo community assist? An Introduction to the EU-U.S. Data Privacy Framework What is the EU-U.S. Data Privacy Framework? What problem was it designed to address? Is it a viable solution? How does it impact Matomo users? PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/38BMH9/ Livestream Room 1 Max Schrems PUBLISH ZQYENT@@schedule.matomocamp.org -ZQYENT Mastering Matomo Analytics: Essential Tips and Tricks for Marketers en en 20231109T110000 20231109T114500 0.04500

Mastering Matomo Analytics: Essential Tips and Tricks for Marketers

In an era where data-driven decision making is critical to marketing success, Matomo Analytics has proven to be a powerful tool for marketers. The purpose of this presentation is to provide marketers with practical information on how to get the most out of Matomo Analytics. This session combines the best of both worlds—Nordic Morning's proven marketing strategies and Matomo's robust analytics. Learn to set up key metrics and make data-driven decisions for unparalleled marketing success. I will not focus on the basic features of Matomo Analytics, but on those that are particularly useful for marketing activities. This includes a more advanced overview of tracking implementation and metrics, visitor analysis, and campaign performance evaluation. Below, we will provide a hands-on demo showing how to configure and interpret key metrics in Matomo. This segment focuses on practical tips and tricks that marketers can implement immediately to improve data collection and analysis. We will also present practical use cases that demonstrate the effective use of Matomo Analytics in various marketing scenarios. These examples will provide participants with a comprehensive understanding of how to use the tools to achieve optimal results. Finally, we discuss common challenges marketers face when using Matomo Analytics and provide solutions to optimize the analytics process. At the end of this presentation, attendees will gain valuable information to maximize the benefits of Matomo Analytics in their marketing strategy. PUBLIC CONFIRMED Workshop https://schedule.matomocamp.org/matomocamp-2023/talk/ZQYENT/ Livestream Room 1 Jaime Alfonso Aponte PUBLISH NBXLRD@@schedule.matomocamp.org -NBXLRD Analysing Forms with Matomo en en 20231109T130000 20231109T134500 0.04500

Analysing Forms with Matomo

We will review two different approaches to achieve this using Matomo. First we'll focus on Goals, the classic and most common way to measure and collect relevant information about form conversions. Then we will review the Form Analytics plugin, a newer option that allows us to integrate within our instance specific reports about how visitors interact with a form. Knowing both methods will be helpful to streamline lead generation and customer relationships across forms. We will briefly discuss how to set up both functionalities, explain the most useful metrics, and present multiple examples from my own experience. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/NBXLRD/ Livestream Room 1 Leticia Rodríguez Morado PUBLISH TFFTV3@@schedule.matomocamp.org -TFFTV3 Advanced dashboarding with Matomo: an integrated approach using Google BigQuery and Looker Studio for Business Intelligence en en 20231109T140000 20231109T144500 0.04500

Advanced dashboarding with Matomo: an integrated approach using Google BigQuery and Looker Studio for Business Intelligence

For organizations leveraging Matomo Analytics for data-driven insights, the reporting API limitations can pose significant challenges for advanced use cases. In this webinar, we will guide you through: - Automated ETL processes for transferring data from Matomo Cloud to a Google BigQuery data warehouse - Data transformation and normalization techniques within the data warehouse to facilitate robust reporting - The construction of sophisticated dashboards in Looker Studio, utilizing the transformed Matomo data Industry best practices and potential pitfalls in integrating Matomo with BI tools. The session will culminate in a live demonstration featuring a multi-site, multi-property Matomo dashboard, providing actionable insights for data-driven decision-making. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/TFFTV3/ Livestream Room 1 Nicolas Chollet Lucie Lafarge Xavier Hamida PUBLISH JX37F9@@schedule.matomocamp.org -JX37F9 AI Act, evolution or revolution? en en 20231109T150000 20231109T154500 0.04500

AI Act, evolution or revolution?

Which teams are required to support such a data driven transition to avoid loss of trust? How can software companies support increased transparency obligations and prove they are doing the right thing? PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/JX37F9/ Livestream Room 1 Aurelie Pols PUBLISH MPC7TK@@schedule.matomocamp.org -MPC7TK Digitalists 5 best practices for Matomo Tag Manager en en 20231109T160000 20231109T164500 0.04500

Digitalists 5 best practices for Matomo Tag Manager

Tomas Persson will give you his Top 5 Best Practices for the Matomo Tag Manager! 1. Cleaning up data from you site Using MTM is easy, but very often the data coming from your website or app is inconsistent or it even contains PII. This can and should be managed in MTM before you send it to Matomo. Tomas will teach you the basics. 2. Data structures for events Thinking about how you name your events is key for a good reporting in Matomo. We will give you some examples and ideas about how you can do this. 3. Consent management Getting consents right is the fundament you need to rely on. We will show you some examples of how you can integrate a CMP with Matomo 4. Custom Search tracking The built in search is great an easy to set up, but for more advanced things like search count etc you need to know your way around MTM. Another challenge is dynamic / AJAX based searches that can be quite tricky to work with. 5. Accessing data relative to the clickElement If you click a button, you often need/want to get data dynamically from elements relative to the actual button. We will show you how this can be done in MTM. There will also have time for a Q&A in the end where you can ask Tomas anything about Tag Management! PUBLIC CONFIRMED Workshop https://schedule.matomocamp.org/matomocamp-2023/talk/MPC7TK/ Livestream Room 1 Tomas Persson PUBLISH UPVEX9@@schedule.matomocamp.org -UPVEX9 Matomo and Ghost CMS (with some ChatGPT help) en en 20231109T100000 20231109T104500 0.04500

Matomo and Ghost CMS (with some ChatGPT help)

Ghost CMS is an awesome modern and open source CMS. With it you can create pretty much a self-hosted clone of Substack (substack was actually caught using them!). You have out of the box emails, newsletters and payment processing (NO PLATFORM FEES!!! uhu!). But once you install Ghost you're pretty much blind. The info it gives you is very limited and just putting a sccript up there on the header is not the way to go... how are you gonna know where people that sign up for your annual plan came from? This is a tough nut to crack also because Ghost was developed using modern patterns where much of the data is not available to the front-end (for privacy and security reasons) This talk is about how you can, in compliance with Ghost's architecture implement advanced analytics by marrying Ghost and Matomo (via the Matomo Tag Manager). By the end of it, you'll be able to level up your newsletter site with proper analytics in a fully sovereign way! You don't know any code? NO PROBLEM! I also don't know much. We'll use ChatGPT to help us with that part Be the Uncle Jim you want to see in the world! PUBLIC CONFIRMED Workshop https://schedule.matomocamp.org/matomocamp-2023/talk/UPVEX9/ Livestream Room 2 Fabio Krauss PUBLISH MR7XAA@@schedule.matomocamp.org -MR7XAA Introducing the Matomo surveys plugin en en 20231109T110000 20231109T114500 0.04500

Introducing the Matomo surveys plugin

Introduction of the Matomo surveys plugin. In this talk all functionalities and features of the Matomo surveys plugin will be shown. From the initial setup and the survey design to the actual collection of qualitative user feedback and showing this in Matomo reports. Different settings will be shown in this full demo. More information: https://youtu.be/3Y5IsmqridA PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/MR7XAA/ Livestream Room 2 Stefan Koning PUBLISH 9SWQLW@@schedule.matomocamp.org -9SWQLW Raw data Matomo to Tableau en en 20231109T130000 20231109T134500 0.04500

Raw data Matomo to Tableau

PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/9SWQLW/ Livestream Room 2 Peter Boiten PUBLISH PWSJSQ@@schedule.matomocamp.org -PWSJSQ Matomo Plugin Best Practices en en 20231109T140000 20231109T144500 0.04500

Matomo Plugin Best Practices

Matomo comes packed with features, widgets, and gadgets. But how can you create your own reports? How can you benefit from the archiving processes or integrate with third-party tools? Your imagination is the limit for what's possible with Matomo. I'll give you a head start on how you can get started developing your own Matomo plugin. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/PWSJSQ/ Livestream Room 2 Jorge Carvajal Powers PUBLISH AMSSFM@@schedule.matomocamp.org -AMSSFM Mastering Matomo Troubleshooting: Unraveling Web Analytics Mysteries en en 20231109T150000 20231109T154500 0.04500

Mastering Matomo Troubleshooting: Unraveling Web Analytics Mysteries

Discover the art of effective Matomo troubleshooting in this engaging session. Join Jorgeuos, an experienced Software Developer and passionate Matomo advocate, as he shares practical solutions for common web analytics challenges. From installation hiccups to tracking issues, Jorgeuos will guide attendees through real-life case studies and hands-on demonstrations to equip them with the skills to troubleshoot Matomo like a pro. Whether you're a seasoned user or new to Matomo, this session offers valuable takeaways to optimize your website analytics with confidence. Don't miss the opportunity to demystify Matomo troubleshooting and unlock its full potential! PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/AMSSFM/ Livestream Room 2 Jorge Carvajal Powers PUBLISH CBLEVN@@schedule.matomocamp.org -CBLEVN I used AI to build a quick program to retrieve data using Matomo's API en en 20231109T160000 20231109T164500 0.04500

I used AI to build a quick program to retrieve data using Matomo's API

Matomo offers great dashboards and reporting tools. But sometimes, you just have to use the data in different ways. Let's say, you want to capture online actions and be able to tie them to offline sales. Using the API, this data is now available to make that connection. I will share some ways in which I used the Matomo data to connect the dots. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/CBLEVN/ Livestream Room 2 Dan Banks PUBLISH WCKGVN@@schedule.matomocamp.org -WCKGVN Cas pratique : construire le tableau de bord “Privacy et consentement” ultime avec Matomo et GA4 fr fr 20231109T100000 20231109T104500 0.04500

Cas pratique : construire le tableau de bord “Privacy et consentement” ultime avec Matomo et GA4

Dans cette conférence très pratique, nous vous montrerons comment créer un tableau de bord dans Looker Studio qui permet de visualiser et d’analyser le comportement de vos visiteurs par rapport au consentement. Ce tableau de bord permet de comparer les données GA4 et Matomo pour comprendre l’impact du consentement sur l’analyse. Il permet également d’analyser les indicateurs du type : - Taux de consentement réel - Efficacité de la bannière de consentement - Taux de consentement par source / medium / campagne + Device - Analyse du taux de refus vs taux de non-réponse - De comparer les données remontées par Matomo vs GA4 Ce tableau de bord est construit avec le stack technique suivant : GA4 + Matomo Cloud + Google BigQuery + Looker Studio. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/WCKGVN/ Livestream Room 3 Nicolas Chollet Louis Dubruel PUBLISH 3C8Q7N@@schedule.matomocamp.org -3C8Q7N Analysez vos données sur Matomo : comprendre et prendre du recul fr fr 20231109T110000 20231109T114500 0.04500

Analysez vos données sur Matomo : comprendre et prendre du recul

Vous préparez votre stratégie 2024 et vous souhaitez prendre du recul dans l'analyse de vos données ? Vous souhaitez mettre en place Matomo mais vous ne savez pas si les données proposées sont suffisantes ? Vous avez entendu parler d'utm mais vous ne savez pas pourquoi c'est important de les utiliser ? Cette conférence est l'occasion de prendre en main l'outil Matomo pour analyser vos datas. Notre agence l'utilise au quotidien, depuis plus de 1 an et demi, afin de driver les performances de nos clients. Découvrez nos tips pour prendre du recul sur vos performances avec Matomo. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/3C8Q7N/ Livestream Room 3 Justine Gonzalez PUBLISH ALJTKA@@schedule.matomocamp.org -ALJTKA Comment gérer 1000 sites, des dizaines de serveurs Matomo et +100 utilisateurs à travers une seule plateforme ? fr fr 20231109T130000 20231109T134500 0.04500

Comment gérer 1000 sites, des dizaines de serveurs Matomo et +100 utilisateurs à travers une seule plateforme ?

Comment gérer 1000 sites, des dizaines de serveurs Matomo et +100 utilisateurs à travers une seule plateforme ? Cette question nous a été posée par un client il y a quelques mois. Pas évident sur Matomo : plus tu crées de sites, plus tu crées d’utilisateurs pour donner accès aux données, plus il faut configurer de rapports… Bref, c’est un casse-tête à administrer. Venez découvrir la solution que nous avons développée pour ce client. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/ALJTKA/ Livestream Room 3 Valentin Baraise PUBLISH H798FV@@schedule.matomocamp.org -H798FV Comment WordPress est devenu le CMS de référence? fr fr 20231109T140000 20231109T144500 0.04500

Comment WordPress est devenu le CMS de référence?

Explorez l'ascension de WordPress en tant que CMS phare grâce à la contribution, la structure organisationnelle, les outils de collaboration, les événements communautaires, l'écosystème externe et les incitations à contribuer, révélant ainsi les clés de son succès. L'objectif de cette conférence est d'identifier des pistes de réflexion pour la communauté Matomo. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/H798FV/ Livestream Room 3 Jean-Baptiste Audras PUBLISH UDCVNQ@@schedule.matomocamp.org -UDCVNQ Scopri le aziende che visitano il tuo sito direttamente su Matomo it it 20231109T150000 20231109T151500 0.01500

Scopri le aziende che visitano il tuo sito direttamente su Matomo

Come integrare Leadinfo dentro a Matomo con le Custom dimension e potere avere in unico posto le informazioni aziendali per fare lead generation. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/UDCVNQ/ Livestream Room 3 Francesco De Nobili PUBLISH 3ZYJKG@@schedule.matomocamp.org -3ZYJKG Les solutions analytiques de Matomo pour les entreprises françaises fr fr 20231109T160000 20231109T164500 0.04500

Les solutions analytiques de Matomo pour les entreprises françaises

Avec Matomo, les entreprises peuvent suivre un large éventail de mesures, y compris les pages vues, les taux de rebond et les taux de conversion, afin de mieux comprendre les performances de leur site web et d'identifier les domaines à améliorer - tout en étant conforme au RGDP. Je discuterai avec le public de quelques études de cas d'entreprises qui ont utilisé Matomo pour optimiser leurs sites web et prendre de meilleures décisions basées sur des données. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/3ZYJKG/ Livestream Room 3 Carmen Soini PUBLISH C7FZYR@@schedule.matomocamp.org -C7FZYR Advanced Data visualization for Matomo with Apache Superset en en 20231110T090000 20231110T094500 0.04500

Advanced Data visualization for Matomo with Apache Superset

In the digital landscape, harnessing the power of data is more critical than ever before. Businesses are on a constant quest to turn volumes of data into actionable insights for decision-making, and we have the perfect solution for that. We are thrilled to announce our seminar that shines a spotlight on our unique Apache Superset solution, seamlessly integrated with Matomo. Apache Superset is an open-source data visualization tool that simplifies the process of deriving insights from volumes of data. It makes data exploration, visualization, and dashboarding with you Matomo data a breeze. Add that you will be able to add other data sources and create things like custom metrics and calculated fields and you understand that this gives you analyst team their superpowers back! Key topics covered in the seminar include: - Understand what this solution adds and why you need it next to you Matomo instans. - Discover how we've enhanced the data beyond what Matomo provides. - Learn about Custom Metrics and Calculated Fields and how to leverage them effectively. - A live demonstration of our Matomo chart templates in Superset. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/C7FZYR/ Livestream Room 1 Tomas Persson PUBLISH RTBNWR@@schedule.matomocamp.org -RTBNWR Matomo Unleashed: Global Insights and the AI-Neurotech Frontier en en 20231110T100000 20231110T104500 0.04500

Matomo Unleashed: Global Insights and the AI-Neurotech Frontier

Join us for an electrifying discourse on the invisible confines we all inhabit. "Matomo Unleashed: Global Insights and the AI-Neurotech Frontier" will unravel the matrix of modern data and thrust you into the thrilling unknown of AI-powered Neurotechnology. Dare to escape the ordinary and embrace the extraordinary! PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/RTBNWR/ Livestream Room 1 Jorge Carvajal Powers PUBLISH ZCJUUS@@schedule.matomocamp.org -ZCJUUS Understand New Zealand's Digital Analytics Landscape en en 20231110T110000 20231110T114500 0.04500

Understand New Zealand's Digital Analytics Landscape

Join us for a personal view and perspective to unlock the secrets of the New Zealand Digital Analytics landscape! If you're curious about how New Zealand businesses is leveraging data-driven insights and want to understand how they are harnessing the power of analytics, this session is for you. This session provides a unique glimpse into the culture surrounding digital analytics in New Zealand. Gain valuable insights into the priorities, practices, norms, and innovative strategies that are driving priority focus for New Zealand businesses. For those in Europe, privacy is top of mind but is this the same for New Zealand? Join this session to find out. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/ZCJUUS/ Livestream Room 1 Mark Huynh PUBLISH MME8MC@@schedule.matomocamp.org -MME8MC Maximizing Privacy through Clean Insights on Matomo en en 20231110T120000 20231110T124500 0.04500

Maximizing Privacy through Clean Insights on Matomo

While adopting Matomo on its own improves privacy of people, sometimes more must be done. It may be that your application, site, or service is being deployed within a different legal or ethical context, or with a higher risk community of users or type of application and data. There may also be a desire or need to do a specific kind of time-limited study, with a specific set of consent requested from people interested in participating. Whatever it is, it is clear there is a need for more than a binary “yes or no” question when it comes to measurement, analytics, and telemetry. In this talk, we will discuss the kinds of privacy different solutions require and explain the techniques and tools we have developed for achieving them with Clean Insights using simple language. Clean Insights gives developers a way to plug into a secure, private measurement platform through an alternative client SDK that works on top of the Matomo server. It is focused on assisting in answering key questions about app usage patterns, and not on enabling pervasive invasive surveillance of all user habits. Our approach provides programmatic levers to pull to cater to specific use cases and privacy needs. It also provides methods for user interactions that are ultimately empowering instead of alienating. Our techniques for this include: DATA MINIMIZATION - Take only what you need Only the minimum amount of usage and behavioral data should be gathered to answer a determined set of questions. The frequency, range, and level of details of measurements should be as small as possible. SOURCE AGGREGATION - No Needles, Only Haystack Possibly identifying data should not be held in any part of the system longer than necessary, aggregated at the source at the earliest possible time. DETAIL GENERALIZATION - Dilute, Rinse, Repeat Dilute the attributes of data subjects by modifying the respective scale or order of magnitude (i.e. a region rather than a city, a month rather than a week) ENGAGED TRANSPARENCY - Get Consent Early & Often Always get consent, and the scope of the data collection and algorithms used should be made publicly available and well explained. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/MME8MC/ Livestream Room 1 Nathan Freitas John Hess PUBLISH ZDHAQF@@schedule.matomocamp.org -ZDHAQF Small Data, Big Results: Tracking Website Conversions for Smaller Manufacturers en en 20231110T130000 20231110T134500 0.04500

Small Data, Big Results: Tracking Website Conversions for Smaller Manufacturers

Dianna Huff, President of Huff Industrial Marketing, and James Alavosus, Alavosus Consulting, will present a case study on how the Huff team tracks website conversions -- RFQ forms, email, and calls -- for smaller industrial manufacturers. Use case will include how they export the data into formatted Excel spreadsheets for clients. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/ZDHAQF/ Livestream Room 1 Dianna Huff James Alavosus PUBLISH 8Z3ZUJ@@schedule.matomocamp.org -8Z3ZUJ How to use Virtual Pageviews in Matomo en en 20231110T140000 20231110T144500 0.04500

How to use Virtual Pageviews in Matomo

In this talk, we'll delve into the concept of virtual pageviews—a crucial aspect of web analytics. You'll gain a comprehensive understanding of what virtual pageviews are and how they can be implemented to capture user interactions on your website accurately. We'll walk you through the setup process, offer practical use cases, and share essential best practices. By the end of this tutorial, you'll have a solid grasp of how to leverage virtual pageviews to enhance your web analytics strategy. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/8Z3ZUJ/ Livestream Room 1 Jean-Marc Courtiade PUBLISH 9F9DFT@@schedule.matomocamp.org -9F9DFT Optimizing Intranet Success: A Guide to Metrics and Matomo en en 20231110T150000 20231110T154500 0.04500

Optimizing Intranet Success: A Guide to Metrics and Matomo

This presentation aims to bridge the gap between intention and execution by focusing on the marriage of key performance metrics and Matomo's robust analytics capabilities. Attendees will learn how to identify relevant metrics tailored to their intranet's unique objectives, how to configure Matomo to capture these metrics, and how to analyze the gathered data for actionable insights. Whether you're an IT manager, a UX designer, or a business strategist, this talk will equip you with the tools and knowledge needed to elevate your intranet's performance. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/9F9DFT/ Livestream Room 1 Jessica Dunbar PUBLISH RJSXCB@@schedule.matomocamp.org -RJSXCB MatomoCamp closing en en 20231110T160000 20231110T164500 0.04500

MatomoCamp closing

PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/RJSXCB/ Livestream Room 1 Ronan Chardonneau PUBLISH S8VPGQ@@schedule.matomocamp.org -S8VPGQ Empowering the Matomo Community: Crafting Interactive Online Events with WorkAdventure en en 20231110T090000 20231110T094500 0.04500

Empowering the Matomo Community: Crafting Interactive Online Events with WorkAdventure

## Empowering the Matomo Community: Crafting Interactive Online Events with WorkAdventure Join **Ronan Chardonneau** and **David Négrier** as they delve into the world of interactive online events. In this session, attendees will: - **Tailored Strategies for Matomo**: Learn how to cater to the unique needs and interests of the Matomo community, ensuring engaging and fruitful interactions. - **Discover WorkAdventure**: Uncover the potential of this Free software to revolutionize your online community events. - **Peek into the Future**: Understand the next steps and the vision for enhancing community interactions and events with https://workadventu.re/. Don't miss this opportunity to be at the forefront of community engagement and innovation! PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/S8VPGQ/ Livestream Room 2 Ronan Chardonneau David Négrier PUBLISH NZZNJN@@schedule.matomocamp.org -NZZNJN How to manage 1000 websites, dozen of Matomo servers and 100 users with only one platform? en en 20231110T100000 20231110T104500 0.04500

How to manage 1000 websites, dozen of Matomo servers and 100 users with only one platform?

How to manage 100 websites, dozen of Matomo servers and 100 users with only one platform? This is the exact question a client asked us a few months ago. One thing for sure, it’s not easy on Matomo : the more websites you have, the more users you need to create to give them access to the data, the more you have to configure specific reports. In short : it’s a nightmare to administrate. Today, we’re going to share with you the solution we developed for this client. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/NZZNJN/ Livestream Room 2 Valentin Baraise PUBLISH CWQPAA@@schedule.matomocamp.org -CWQPAA Matomo e-commerce tracking - How to use GA3 & GA4 DataLayers with Google and Matomo Tag managers en en 20231110T110000 20231110T114500 0.04500

Matomo e-commerce tracking - How to use GA3 & GA4 DataLayers with Google and Matomo Tag managers

PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/CWQPAA/ Livestream Room 2 Frédéric Forster PUBLISH 7AJ39H@@schedule.matomocamp.org -7AJ39H MatomoCamp plugin development competition winners announced en en 20231110T130000 20231110T134500 0.04500

MatomoCamp plugin development competition winners announced

In this talk, the MatomoCamp plugin development jury will introduce the different plugins which have been developed during the MatomoCamp plugin developer competition. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/7AJ39H/ Livestream Room 2 Ronan Hello Jorge Carvajal Powers PUBLISH RJAS9R@@schedule.matomocamp.org -RJAS9R How to measure your users' weather to identify behaviors (plugin dev) en en 20231110T140000 20231110T144500 0.04500

How to measure your users' weather to identify behaviors (plugin dev)

In this conference, you will discover how to collect weather data and carry out an analysis of the behavior of your visitors by taking into account this new meteorological dimension. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/RJAS9R/ Livestream Room 2 Ronan Hello PUBLISH RTLKVY@@schedule.matomocamp.org -RTLKVY Introducing Matomo Analytics on SharePoint en en 20231110T150000 20231110T154500 0.04500

Introducing Matomo Analytics on SharePoint

You have an environment with Microsoft SharePoint On-Premises or Online, and you don't have enough information about how your users are using it... let's see together how to integrate Matomo into your environment to provide more indicators and information to better understand the users. Together, we will create a local instance of a Matomo server and make it communicate with a SharePoint Online site based on the modern experience. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/RTLKVY/ Livestream Room 2 Laurent Sittler PUBLISH 7C7LKL@@schedule.matomocamp.org -7C7LKL Matomo Analytics B2B-markkinoinnin apuna fi fi 20231110T090000 20231110T094500 0.04500

Matomo Analytics B2B-markkinoinnin apuna

Käymme läpi Matomon käyttöliittymän keskeisimmät toiminnot ja valmiit raportit Katsomme konkreettisten esimerkkien avulla, millaisia tapahtumia voi/kannataa mitata B2B-yrityksen asiakasputken eri vaiheissa ja mitä tuloksista voi päätellä. Perehdymme pintapuolisesti myös siihen, miten eri tapahtumia voidaan asettaa. Tämä tilaisuus on kuitenkin tarkoitettu markkinointi-ihmisille, eikä vaadi lainkaan koodaustaitoja. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/7C7LKL/ Livestream Room 3 Mika Mäki PUBLISH GUNNPK@@schedule.matomocamp.org -GUNNPK Webanalyse mit Matomo: Erste Schritte de de 20231110T100000 20231110T104500 0.04500

Webanalyse mit Matomo: Erste Schritte

Ein erster Einblick in das Interface von Matomo. Wo lokalisiere ich spezifische Metriken? Welche Informationen erhalte ich in welchem Report? Einführung in die Grundlagen von Matomo. Neben einem Grundverständnis werden den Teilnehmern alle relevanten KPIs in der Matomo-Oberfläche vorgestellt und die Auswertung in Hands-on-Demos gemeinsam erarbeitet. <li>Besucher-Log</li> <li>Dashboard</li> <li>Verhaltensberichte Was passiert auf der Website?</li> <li>Akquise Berichte: Wie kommen Besucher auf die Website?</li> PUBLIC CONFIRMED Workshop https://schedule.matomocamp.org/matomocamp-2023/talk/GUNNPK/ Livestream Room 3 Thomas Czernik PUBLISH 3XRSQM@@schedule.matomocamp.org -3XRSQM Mit Matomo mehr Insights für Optimierung erfassen de de 20231110T110000 20231110T114500 0.04500

Mit Matomo mehr Insights für Optimierung erfassen

Wer Matomo nur mit den Standard-Metriken einsetzt, verschenkt viel Potenzial zur Optimierung seiner Webseite. Weshalb sollte man Ereignisse wie die Lesezeit oder Klicks auf CTA Elemente messen? Warum ist die Scrolltiefe eine nur beschränkt sinnvolle Metrik und was kann man stattdessen verwenden? Warum sollte man den HeartBeat in Matomo aktivieren und wozu dienen Dimensionen? Wenn das alles nicht schon cool wäre, dann inspirieren Dich möglicherweise die Premium Erweiterungen für Form und Media Analytics oder Funnel Reporting? Komm mit auf eine kurze Reise über die verschiedenen erweiterten Metriken in Matomo. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/3XRSQM/ Livestream Room 3 Joachim Nickel PUBLISH T9E8EG@@schedule.matomocamp.org -T9E8EG How to create a theme plugin with ChatGPT within Matomo Analytics? en en 20231110T130000 20231110T134500 0.04500

How to create a theme plugin with ChatGPT within Matomo Analytics?

An interesting conference to get started within plugin development within Matomo Analytics. The idea is to explain how you can create some themes and enhance your creativity by using ChatGPT or similar Artificial Intelligence. **My wish is to turn non developers into potential Matomo plugin developers by taking one of the easiest way to create plugin within Matomo: themes.** PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/T9E8EG/ Livestream Room 3 Ronan Chardonneau PUBLISH B9SPEP@@schedule.matomocamp.org -B9SPEP Matomo Datenvisualisierung mit BigQuery & Looker de de 20231110T140000 20231110T144500 0.04500

Matomo Datenvisualisierung mit BigQuery & Looker

Verstehen Sie, wie ein hybrides Tracking mit Matomo Ihr Geschäft transformieren kann. Entdecken Sie Möglichkeiten, um Google Ads Conversions effizient zu exportieren und beeindruckende Datenvisualisierungen mit Google Looker zu schaffen. Wenn Sie nach innovativen Strategien suchen, um Ihre Webseiten-Daten intelligent zu nutzen und Ihre Conversions zu steigern, dürfen Sie diese Präsentation nicht verpassen! Melden Sie sich jetzt an und seien Sie Teil dieses spannenden Vortrags. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/B9SPEP/ Livestream Room 3 Bernhard Prange PUBLISH G8NL87@@schedule.matomocamp.org -G8NL87 Matomo Kampagnen Tracking de de 20231110T150000 20231110T154500 0.04500

Matomo Kampagnen Tracking

Matomo kennt unterschiedliche Besucherquellen wie z.B. Suchmaschinen oder Soziale Medien. Mit Kampagnen kann man die Besucherquelle beeinflußen und so mehr Informationen an Matomo übertragen. Eingesetzt werden solche Kampagnen z.B. bei Google Anzeigen oder im Sozial Media Bereich. In diesem Workshop zeige ich auf, wie man mit Kampagnen arbeitet und welche Möglichkeiten es dabei gibt. Von der Einrichtung, hin zu Auswertung zeige ich viele wertvolle Tipps auf, wie man das Kampagnenmanagement optimal einsetzt. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2023/talk/G8NL87/ Livestream Room 3 Thomas Zeithaml