0.15 matomocamp-2023 2023-11-09 2023-11-10 2 00:05 https://schedule.matomocamp.org/matomocamp-2023/schedule/ Europe/Paris 2023-11-09T09:00:00+01:00 09:00 00:45 Livestream Room 1 matomocamp-2023-101-event-introduction-by-the-matomocamp-organizers-by-ronan-chardonneau-matomocamp-team https://schedule.matomocamp.org/matomocamp-2023/talk/NQLKF8/ false MatomoCamp Talk en Introduction to the event by the MatomoCamp team. During this 30 minute talk, the MatomoCamp team will explain how the event is organized so as introducing the members and the different speakers. Ronan Chardonneau 2023-11-09T10:00:00+01:00 10:00 00:45 Livestream Room 1 matomocamp-2023-97-an-introduction-to-the-eu-u-s-data-privacy-framework https://schedule.matomocamp.org/matomocamp-2023/talk/38BMH9/ false Privacy Talk en Explore NOYB's role, achievements, and potential synergy with Matomo. Dive into the EU-U.S. Data Privacy Framework, its purpose, viability, and impact on Matomo users. An Introduction to NOYB What is NOYB? What has NOYB achieved? How can the Matomo community assist? An Introduction to the EU-U.S. Data Privacy Framework What is the EU-U.S. Data Privacy Framework? What problem was it designed to address? Is it a viable solution? How does it impact Matomo users? Max Schrems 2023-11-09T11:00:00+01:00 11:00 00:45 Livestream Room 1 matomocamp-2023-87-mastering-matomo-analytics-essential-tips-and-tricks-for-marketers https://schedule.matomocamp.org/matomocamp-2023/talk/ZQYENT/ false Digital Analytics Workshop en Essential Tips and Tricks for Marketers" offers a hands-on guide to leveraging Matomo for marketing success. Learn how to set up key metrics, interpret data, and overcome challenges to make data-driven decisions effectively. In an era where data-driven decision making is critical to marketing success, Matomo Analytics has proven to be a powerful tool for marketers. The purpose of this presentation is to provide marketers with practical information on how to get the most out of Matomo Analytics. This session combines the best of both worlds—Nordic Morning's proven marketing strategies and Matomo's robust analytics. Learn to set up key metrics and make data-driven decisions for unparalleled marketing success. I will not focus on the basic features of Matomo Analytics, but on those that are particularly useful for marketing activities. This includes a more advanced overview of tracking implementation and metrics, visitor analysis, and campaign performance evaluation. Below, we will provide a hands-on demo showing how to configure and interpret key metrics in Matomo. This segment focuses on practical tips and tricks that marketers can implement immediately to improve data collection and analysis. We will also present practical use cases that demonstrate the effective use of Matomo Analytics in various marketing scenarios. These examples will provide participants with a comprehensive understanding of how to use the tools to achieve optimal results. Finally, we discuss common challenges marketers face when using Matomo Analytics and provide solutions to optimize the analytics process. At the end of this presentation, attendees will gain valuable information to maximize the benefits of Matomo Analytics in their marketing strategy. Jaime Alfonso Aponte 2023-11-09T13:00:00+01:00 13:00 00:45 Livestream Room 1 matomocamp-2023-110-analysing-forms-with-matomo https://schedule.matomocamp.org/matomocamp-2023/talk/NBXLRD/ false Using Matomo Talk en This talk is about how to get insights with Matomo to increase form conversions and optimize the user experience. We will review two different approaches to achieve this using Matomo. First we'll focus on Goals, the classic and most common way to measure and collect relevant information about form conversions. Then we will review the Form Analytics plugin, a newer option that allows us to integrate within our instance specific reports about how visitors interact with a form. Knowing both methods will be helpful to streamline lead generation and customer relationships across forms. We will briefly discuss how to set up both functionalities, explain the most useful metrics, and present multiple examples from my own experience. Leticia Rodríguez Morado 2023-11-09T14:00:00+01:00 14:00 00:45 Livestream Room 1 matomocamp-2023-93-advanced-dashboarding-with-matomo-an-integrated-approach-using-google-bigquery-and-looker-studio-for-business-intelligence https://schedule.matomocamp.org/matomocamp-2023/talk/TFFTV3/ false Use Cases Talk en In this webinar, we address the challenges of Matomo's API limitations for advanced analytics. We'll demonstrate automated data extraction from Matomo to a data warehouse and show how to create a sophisticated dashboard using a BI tool. For organizations leveraging Matomo Analytics for data-driven insights, the reporting API limitations can pose significant challenges for advanced use cases. In this webinar, we will guide you through: - Automated ETL processes for transferring data from Matomo Cloud to a Google BigQuery data warehouse - Data transformation and normalization techniques within the data warehouse to facilitate robust reporting - The construction of sophisticated dashboards in Looker Studio, utilizing the transformed Matomo data Industry best practices and potential pitfalls in integrating Matomo with BI tools. The session will culminate in a live demonstration featuring a multi-site, multi-property Matomo dashboard, providing actionable insights for data-driven decision-making. /media/matomocamp-2023/submissions/TFFTV3/Screenshot_2023-09-08_at_15.51.19_kKLJIiD.png Nicolas CholletLucie LafargeXavier Hamida 2023-11-09T15:00:00+01:00 15:00 00:45 Livestream Room 1 matomocamp-2023-103-ai-act-evolution-or-revolution- https://schedule.matomocamp.org/matomocamp-2023/talk/JX37F9/ false Privacy Talk en AI is all the rage! As C-suite responsibles are increasingly demanding their operations be AI driven, what does this mean to a company's obligations in light of evolving compliance requirements and legislative enforcement? Which teams are required to support such a data driven transition to avoid loss of trust? How can software companies support increased transparency obligations and prove they are doing the right thing? Aurelie Pols 2023-11-09T16:00:00+01:00 16:00 00:45 Livestream Room 1 matomocamp-2023-78-digitalists-5-best-practices-for-matomo-tag-manager https://schedule.matomocamp.org/matomocamp-2023/talk/MPC7TK/ false Using Matomo Workshop en At Digitalist we have been configuring the TagManager for hundreds of different websites. In this session we will give you our best practices so that you also can get better data from your website when using Matomo. Tomas Persson will give you his Top 5 Best Practices for the Matomo Tag Manager! 1. Cleaning up data from you site Using MTM is easy, but very often the data coming from your website or app is inconsistent or it even contains PII. This can and should be managed in MTM before you send it to Matomo. Tomas will teach you the basics. 2. Data structures for events Thinking about how you name your events is key for a good reporting in Matomo. We will give you some examples and ideas about how you can do this. 3. Consent management Getting consents right is the fundament you need to rely on. We will show you some examples of how you can integrate a CMP with Matomo 4. Custom Search tracking The built in search is great an easy to set up, but for more advanced things like search count etc you need to know your way around MTM. Another challenge is dynamic / AJAX based searches that can be quite tricky to work with. 5. Accessing data relative to the clickElement If you click a button, you often need/want to get data dynamically from elements relative to the actual button. We will show you how this can be done in MTM. There will also have time for a Q&A in the end where you can ask Tomas anything about Tag Management! Tomas Persson 2023-11-09T10:00:00+01:00 10:00 00:45 Livestream Room 2 matomocamp-2023-95-matomo-and-ghost-cms-with-some-chatgpt-help- https://schedule.matomocamp.org/matomocamp-2023/talk/UPVEX9/ false Digital Analytics Workshop en Ghost & Matomo - Ghost CMS is the best thing out there for making your newsletter site. Matomo the best one for analytics. What if one could have both? Ghost CMS is an awesome modern and open source CMS. With it you can create pretty much a self-hosted clone of Substack (substack was actually caught using them!). You have out of the box emails, newsletters and payment processing (NO PLATFORM FEES!!! uhu!). But once you install Ghost you're pretty much blind. The info it gives you is very limited and just putting a sccript up there on the header is not the way to go... how are you gonna know where people that sign up for your annual plan came from? This is a tough nut to crack also because Ghost was developed using modern patterns where much of the data is not available to the front-end (for privacy and security reasons) This talk is about how you can, in compliance with Ghost's architecture implement advanced analytics by marrying Ghost and Matomo (via the Matomo Tag Manager). By the end of it, you'll be able to level up your newsletter site with proper analytics in a fully sovereign way! You don't know any code? NO PROBLEM! I also don't know much. We'll use ChatGPT to help us with that part Be the Uncle Jim you want to see in the world! Fabio Krauss 2023-11-09T11:00:00+01:00 11:00 00:45 Livestream Room 2 matomocamp-2023-77-introducing-the-matomo-surveys-plugin https://schedule.matomocamp.org/matomocamp-2023/talk/MR7XAA/ false Plugin Development Talk en In this talk all functionalities and features of the Matomo surveys plugin will be shown. Introduction of the Matomo surveys plugin. In this talk all functionalities and features of the Matomo surveys plugin will be shown. From the initial setup and the survey design to the actual collection of qualitative user feedback and showing this in Matomo reports. Different settings will be shown in this full demo. More information: https://youtu.be/3Y5IsmqridA Stefan Koning 2023-11-09T13:00:00+01:00 13:00 00:45 Livestream Room 2 matomocamp-2023-113-raw-data-matomo-to-tableau https://schedule.matomocamp.org/matomocamp-2023/talk/9SWQLW/ false Use Cases Talk en Showing how to make the connection between the raw data from Matomo (without API) and Tableau. We do this through Tableau Prep. We show you how to build the ETL and what pitfalls there are. Peter Boiten 2023-11-09T14:00:00+01:00 14:00 00:45 Livestream Room 2 matomocamp-2023-84-matomo-plugin-best-practices https://schedule.matomocamp.org/matomocamp-2023/talk/PWSJSQ/ false Plugin Development Talk en Having a hard time to develop your Matomo plugin? Don't know where to start or where to look. I'll guide you through some of the basic best practices when it comes to plugin development. Matomo comes packed with features, widgets, and gadgets. But how can you create your own reports? How can you benefit from the archiving processes or integrate with third-party tools? Your imagination is the limit for what's possible with Matomo. I'll give you a head start on how you can get started developing your own Matomo plugin. /media/matomocamp-2023/submissions/PWSJSQ/Screen_Shot_2023-08-04_at_12.48.28_WClTQJ6.png Jorge Carvajal Powers 2023-11-09T15:00:00+01:00 15:00 00:45 Livestream Room 2 matomocamp-2023-85-mastering-matomo-troubleshooting-unraveling-web-analytics-mysteries https://schedule.matomocamp.org/matomocamp-2023/talk/AMSSFM/ false Use Cases Talk en Join Jorgeuos, a Matomo expert, to learn practical solutions for web analytics challenges. Unravel Matomo troubleshooting with real case studies and hands-on demos. Optimize your website analytics with confidence! Discover the art of effective Matomo troubleshooting in this engaging session. Join Jorgeuos, an experienced Software Developer and passionate Matomo advocate, as he shares practical solutions for common web analytics challenges. From installation hiccups to tracking issues, Jorgeuos will guide attendees through real-life case studies and hands-on demonstrations to equip them with the skills to troubleshoot Matomo like a pro. Whether you're a seasoned user or new to Matomo, this session offers valuable takeaways to optimize your website analytics with confidence. Don't miss the opportunity to demystify Matomo troubleshooting and unlock its full potential! /media/matomocamp-2023/submissions/AMSSFM/Screen_Shot_2023-08-04_at_13.29.03_erCRS2V.png Jorge Carvajal Powers 2023-11-09T16:00:00+01:00 16:00 00:45 Livestream Room 2 matomocamp-2023-90-i-used-ai-to-build-a-quick-program-to-retrieve-data-using-matomo-s-api https://schedule.matomocamp.org/matomocamp-2023/talk/CBLEVN/ false Using Matomo Talk en A walk through of the prompts I used to have ChatGPT build a program for me to retrieve data and publish to a csv file from Matomo using the API. Anyonne can do it. Matomo offers great dashboards and reporting tools. But sometimes, you just have to use the data in different ways. Let's say, you want to capture online actions and be able to tie them to offline sales. Using the API, this data is now available to make that connection. I will share some ways in which I used the Matomo data to connect the dots. /media/matomocamp-2023/submissions/CBLEVN/Domani_H4YuYjZ.jpg Dan Banks 2023-11-09T10:00:00+01:00 10:00 00:45 Livestream Room 3 matomocamp-2023-94-cas-pratique-construire-le-tableau-de-bord-privacy-et-consentement-ultime-avec-matomo-et-ga4 https://schedule.matomocamp.org/matomocamp-2023/talk/WCKGVN/ false Privacy Talk fr Dans cette conférence très pratique, nous vous montrerons comment créer un tableau de bord "Privacy" dans Looker Studio qui permet de visualiser et d’analyser le comportement de vos visiteurs par rapport à la bannière de consentement. Dans cette conférence très pratique, nous vous montrerons comment créer un tableau de bord dans Looker Studio qui permet de visualiser et d’analyser le comportement de vos visiteurs par rapport au consentement. Ce tableau de bord permet de comparer les données GA4 et Matomo pour comprendre l’impact du consentement sur l’analyse. Il permet également d’analyser les indicateurs du type : - Taux de consentement réel - Efficacité de la bannière de consentement - Taux de consentement par source / medium / campagne + Device - Analyse du taux de refus vs taux de non-réponse - De comparer les données remontées par Matomo vs GA4 Ce tableau de bord est construit avec le stack technique suivant : GA4 + Matomo Cloud + Google BigQuery + Looker Studio. /media/matomocamp-2023/submissions/WCKGVN/Screenshot_2023-09-08_at_16.12.10_jfmwW7P.png Nicolas CholletLouis Dubruel 2023-11-09T11:00:00+01:00 11:00 00:45 Livestream Room 3 matomocamp-2023-98-analysez-vos-donnes-sur-matomo-comprendre-et-prendre-du-recul https://schedule.matomocamp.org/matomocamp-2023/talk/3C8Q7N/ false Use Cases Talk fr Une fois votre outil Matomo paramétré, il va devenir votre meilleur ami dans l'analyse de vos performances. Quoi regarder ? Comment utiliser l'outil au service de la définition de votre stratégie digitale ? Vous préparez votre stratégie 2024 et vous souhaitez prendre du recul dans l'analyse de vos données ? Vous souhaitez mettre en place Matomo mais vous ne savez pas si les données proposées sont suffisantes ? Vous avez entendu parler d'utm mais vous ne savez pas pourquoi c'est important de les utiliser ? Cette conférence est l'occasion de prendre en main l'outil Matomo pour analyser vos datas. Notre agence l'utilise au quotidien, depuis plus de 1 an et demi, afin de driver les performances de nos clients. Découvrez nos tips pour prendre du recul sur vos performances avec Matomo. /media/matomocamp-2023/submissions/3C8Q7N/matomo_camp_sljVXkt.png Justine Gonzalez 2023-11-09T13:00:00+01:00 13:00 00:45 Livestream Room 3 matomocamp-2023-115-comment-grer-1000-sites-des-dizaines-de-serveurs-matomo-et-100-utilisateurs--travers-une-seule-plateforme- https://schedule.matomocamp.org/matomocamp-2023/talk/ALJTKA/ false System administration Talk fr Un client devait gérer 1000 sites, plusieurs serveurs Matomo et plus de 100 utilisateurs sur une plateforme unique. La multiplication des sites compliquait la gestion. Nous avons développé une solution pour simplifier cette tâche. Comment gérer 1000 sites, des dizaines de serveurs Matomo et +100 utilisateurs à travers une seule plateforme ? Cette question nous a été posée par un client il y a quelques mois. Pas évident sur Matomo : plus tu crées de sites, plus tu crées d’utilisateurs pour donner accès aux données, plus il faut configurer de rapports… Bref, c’est un casse-tête à administrer. Venez découvrir la solution que nous avons développée pour ce client. Valentin Baraise 2023-11-09T14:00:00+01:00 14:00 00:45 Livestream Room 3 matomocamp-2023-119-comment-wordpress-est-devenu-le-cms-de-rfrence- https://schedule.matomocamp.org/matomocamp-2023/talk/H798FV/ false Contributing Talk fr Découvrez comment WordPress est devenu le CMS de référence grâce à la contribution active, à la structure organisationnelle, aux outils de collaboration, aux événements, à l'écosystème externe et à la valorisation de la contribution. Explorez l'ascension de WordPress en tant que CMS phare grâce à la contribution, la structure organisationnelle, les outils de collaboration, les événements communautaires, l'écosystème externe et les incitations à contribuer, révélant ainsi les clés de son succès. L'objectif de cette conférence est d'identifier des pistes de réflexion pour la communauté Matomo. Jean-Baptiste Audras 2023-11-09T15:00:00+01:00 15:00 00:15 Livestream Room 3 matomocamp-2023-118-scopri-le-aziende-che-visitano-il-tuo-sito-direttamente-su-matomo https://schedule.matomocamp.org/matomocamp-2023/talk/UDCVNQ/ false Use Cases Talk it Come integrare Leadinfo dentro a Matomo con le Custom dimension e potere avere in unico posto le informazioni aziendali per fare lead generation. Come integrare Leadinfo dentro a Matomo con le Custom dimension e potere avere in unico posto le informazioni aziendali per fare lead generation. Francesco De Nobili 2023-11-09T16:00:00+01:00 16:00 00:45 Livestream Room 3 matomocamp-2023-82-les-solutions-analytiques-de-matomo-pour-les-entreprises-franaises https://schedule.matomocamp.org/matomocamp-2023/talk/3ZYJKG/ false MatomoCamp Talk fr Matomo est une plateforme d'analyse puissante qui peut aider les entreprises françaises à obtenir des informations précieuses sur le trafic de leur site web et le comportement des utilisateurs. Avec Matomo, les entreprises peuvent suivre un large éventail de mesures, y compris les pages vues, les taux de rebond et les taux de conversion, afin de mieux comprendre les performances de leur site web et d'identifier les domaines à améliorer - tout en étant conforme au RGDP. Je discuterai avec le public de quelques études de cas d'entreprises qui ont utilisé Matomo pour optimiser leurs sites web et prendre de meilleures décisions basées sur des données. Carmen Soini 2023-11-10T09:00:00+01:00 09:00 00:45 Livestream Room 1 matomocamp-2023-79-advanced-data-visualization-for-matomo-with-apache-superset https://schedule.matomocamp.org/matomocamp-2023/talk/C7FZYR/ false Digital Analytics Talk en Matomo is great but the built in functionality is limiting when it comes to user friendly dashboards, exploratory research, speed on large data sets etc. We will demo our custom made Dashboard solution that directly integrates with Matomo! In the digital landscape, harnessing the power of data is more critical than ever before. Businesses are on a constant quest to turn volumes of data into actionable insights for decision-making, and we have the perfect solution for that. We are thrilled to announce our seminar that shines a spotlight on our unique Apache Superset solution, seamlessly integrated with Matomo. Apache Superset is an open-source data visualization tool that simplifies the process of deriving insights from volumes of data. It makes data exploration, visualization, and dashboarding with you Matomo data a breeze. Add that you will be able to add other data sources and create things like custom metrics and calculated fields and you understand that this gives you analyst team their superpowers back! Key topics covered in the seminar include: - Understand what this solution adds and why you need it next to you Matomo instans. - Discover how we've enhanced the data beyond what Matomo provides. - Learn about Custom Metrics and Calculated Fields and how to leverage them effectively. - A live demonstration of our Matomo chart templates in Superset. Tomas Persson 2023-11-10T10:00:00+01:00 10:00 00:45 Livestream Room 1 matomocamp-2023-86-matomo-unleashed-global-insights-and-the-ai-neurotech-frontier https://schedule.matomocamp.org/matomocamp-2023/talk/RTBNWR/ false Privacy Talk en Dive into the Matomo Unleashed presentation, where we explore worldwide dynamics and venture into the uncharted realms of AI-powered Neurotechnology. Brace for an enlightening journey! Join us for an electrifying discourse on the invisible confines we all inhabit. "Matomo Unleashed: Global Insights and the AI-Neurotech Frontier" will unravel the matrix of modern data and thrust you into the thrilling unknown of AI-powered Neurotechnology. Dare to escape the ordinary and embrace the extraordinary! /media/matomocamp-2023/submissions/RTBNWR/DALLE_2023-08-30_14.35.15_-_Global_Privacy_Insights_a_OTWDLku.png Jorge Carvajal Powers 2023-11-10T11:00:00+01:00 11:00 00:45 Livestream Room 1 matomocamp-2023-112-understand-new-zealand-s-digital-analytics-landscape https://schedule.matomocamp.org/matomocamp-2023/talk/ZCJUUS/ false Business Talk en In this presentation, our speaker will share his experiences and views on the digital analytics ecosystem in New Zealand. Delve deep into the broader industries that are leveraging digital analytics and what the scene in NZ is like for practitioners. Join us for a personal view and perspective to unlock the secrets of the New Zealand Digital Analytics landscape! If you're curious about how New Zealand businesses is leveraging data-driven insights and want to understand how they are harnessing the power of analytics, this session is for you. This session provides a unique glimpse into the culture surrounding digital analytics in New Zealand. Gain valuable insights into the priorities, practices, norms, and innovative strategies that are driving priority focus for New Zealand businesses. For those in Europe, privacy is top of mind but is this the same for New Zealand? Join this session to find out. /media/matomocamp-2023/submissions/ZCJUUS/auckland_city_at_night_QRu2Y6Q.jpg Mark Huynh 2023-11-10T12:00:00+01:00 12:00 00:45 Livestream Room 1 matomocamp-2023-117-maximizing-privacy-through-clean-insights-on-matomo https://schedule.matomocamp.org/matomocamp-2023/talk/MME8MC/ false Privacy Talk en While adopting Matomo on its own improves the privacy of users and visitors, sometimes more must be done. We will talk about the kinds of privacy different situations require and explain our techniques and tools for achieving them in simple language. While adopting Matomo on its own improves privacy of people, sometimes more must be done. It may be that your application, site, or service is being deployed within a different legal or ethical context, or with a higher risk community of users or type of application and data. There may also be a desire or need to do a specific kind of time-limited study, with a specific set of consent requested from people interested in participating. Whatever it is, it is clear there is a need for more than a binary “yes or no” question when it comes to measurement, analytics, and telemetry. In this talk, we will discuss the kinds of privacy different solutions require and explain the techniques and tools we have developed for achieving them with Clean Insights using simple language. Clean Insights gives developers a way to plug into a secure, private measurement platform through an alternative client SDK that works on top of the Matomo server. It is focused on assisting in answering key questions about app usage patterns, and not on enabling pervasive invasive surveillance of all user habits. Our approach provides programmatic levers to pull to cater to specific use cases and privacy needs. It also provides methods for user interactions that are ultimately empowering instead of alienating. Our techniques for this include: DATA MINIMIZATION - Take only what you need Only the minimum amount of usage and behavioral data should be gathered to answer a determined set of questions. The frequency, range, and level of details of measurements should be as small as possible. SOURCE AGGREGATION - No Needles, Only Haystack Possibly identifying data should not be held in any part of the system longer than necessary, aggregated at the source at the earliest possible time. DETAIL GENERALIZATION - Dilute, Rinse, Repeat Dilute the attributes of data subjects by modifying the respective scale or order of magnitude (i.e. a region rather than a city, a month rather than a week) ENGAGED TRANSPARENCY - Get Consent Early & Often Always get consent, and the scope of the data collection and algorithms used should be made publicly available and well explained. /media/matomocamp-2023/submissions/MME8MC/consent-study-contribute_4w6gbZR.png Nathan FreitasJohn Hess 2023-11-10T13:00:00+01:00 13:00 00:45 Livestream Room 1 matomocamp-2023-114-small-data-big-results-tracking-website-conversions-for-smaller-manufacturers https://schedule.matomocamp.org/matomocamp-2023/talk/ZDHAQF/ false Use Cases Talk en Why Matomo is a fantastic and easy-to-use alternative to GA4 for industrial manufacturers with small data, budgets, and resources. Dianna Huff, President of Huff Industrial Marketing, and James Alavosus, Alavosus Consulting, will present a case study on how the Huff team tracks website conversions -- RFQ forms, email, and calls -- for smaller industrial manufacturers. Use case will include how they export the data into formatted Excel spreadsheets for clients. /media/matomocamp-2023/submissions/ZDHAQF/huff-marketing-demo-report_exk0HKD.png Dianna HuffJames Alavosus 2023-11-10T14:00:00+01:00 14:00 00:45 Livestream Room 1 matomocamp-2023-105-how-to-use-virtual-pageviews-in-matomo https://schedule.matomocamp.org/matomocamp-2023/talk/8Z3ZUJ/ false Digital Analytics Talk en This presentation explains how to create a Virtual Pageview with Matomo and covers the following - Typical use cases - Understanding Virtual Pageviews - Configuration in Matomo to track virtual Pageviews - Implementation Examples In this talk, we'll delve into the concept of virtual pageviews—a crucial aspect of web analytics. You'll gain a comprehensive understanding of what virtual pageviews are and how they can be implemented to capture user interactions on your website accurately. We'll walk you through the setup process, offer practical use cases, and share essential best practices. By the end of this tutorial, you'll have a solid grasp of how to leverage virtual pageviews to enhance your web analytics strategy. /media/matomocamp-2023/submissions/8Z3ZUJ/matomocamp2023export_loaBizq.png Jean-Marc Courtiade 2023-11-10T15:00:00+01:00 15:00 00:45 Livestream Room 1 matomocamp-2023-104-optimizing-intranet-success-a-guide-to-metrics-and-matomo https://schedule.matomocamp.org/matomocamp-2023/talk/9F9DFT/ false Using Matomo Talk en Navigating the complexities of intranet performance can be a challenging endeavor. Effective measurement and analysis are crucial for maximizing user experience and achieving organizational goals. This presentation aims to bridge the gap between intention and execution by focusing on the marriage of key performance metrics and Matomo's robust analytics capabilities. Attendees will learn how to identify relevant metrics tailored to their intranet's unique objectives, how to configure Matomo to capture these metrics, and how to analyze the gathered data for actionable insights. Whether you're an IT manager, a UX designer, or a business strategist, this talk will equip you with the tools and knowledge needed to elevate your intranet's performance. /media/matomocamp-2023/submissions/9F9DFT/ad4b4fded3577b9eb4301f0f5f5005a9_WOkIeTK.jpeg Jessica Dunbar 2023-11-10T16:00:00+01:00 16:00 00:45 Livestream Room 1 matomocamp-2023-102-matomocamp-closing https://schedule.matomocamp.org/matomocamp-2023/talk/RJSXCB/ false MatomoCamp Talk en After all talks are over, we will close the event with a summary of the past two days Ronan Chardonneau 2023-11-10T09:00:00+01:00 09:00 00:45 Livestream Room 2 matomocamp-2023-80-empowering-the-matomo-community-crafting-interactive-online-events-with-workadventure https://schedule.matomocamp.org/matomocamp-2023/talk/S8VPGQ/ false Contributing Talk en Discover how to elevate online events using WorkAdventure, a Free software. Dive into strategies tailored for the Matomo community, learn about an upcoming project for local online gatherings, and explore the future of community interactions. ## Empowering the Matomo Community: Crafting Interactive Online Events with WorkAdventure Join **Ronan Chardonneau** and **David Négrier** as they delve into the world of interactive online events. In this session, attendees will: - **Tailored Strategies for Matomo**: Learn how to cater to the unique needs and interests of the Matomo community, ensuring engaging and fruitful interactions. - **Discover WorkAdventure**: Uncover the potential of this Free software to revolutionize your online community events. - **Peek into the Future**: Understand the next steps and the vision for enhancing community interactions and events with https://workadventu.re/. Don't miss this opportunity to be at the forefront of community engagement and innovation! Ronan ChardonneauDavid Négrier 2023-11-10T10:00:00+01:00 10:00 00:45 Livestream Room 2 matomocamp-2023-116-how-to-manage-1000-websites-dozen-of-matomo-servers-and-100-users-with-only-one-platform- https://schedule.matomocamp.org/matomocamp-2023/talk/NZZNJN/ false System administration Talk en A client sought to manage 100 websites, multiple Matomo servers, and 100 users through a single platform. Matomo's complexity grew with more websites, users, and custom reports. We'll unveil the solution we created to simplify administration. How to manage 100 websites, dozen of Matomo servers and 100 users with only one platform? This is the exact question a client asked us a few months ago. One thing for sure, it’s not easy on Matomo : the more websites you have, the more users you need to create to give them access to the data, the more you have to configure specific reports. In short : it’s a nightmare to administrate. Today, we’re going to share with you the solution we developed for this client. Valentin Baraise 2023-11-10T11:00:00+01:00 11:00 00:45 Livestream Room 2 matomocamp-2023-109-matomo-e-commerce-tracking-how-to-use-ga3-ga4-datalayers-with-google-and-matomo-tag-managers https://schedule.matomocamp.org/matomocamp-2023/talk/CWQPAA/ false Use Cases Talk en How to map GA3 enhanced e-commerce interactions in Matomo How to use GA3 Enhanced e-commerce DataLayer with GTM How to use GA4 e-commerce DataLayer with GTM How to do that if you have to use Matomo Tag Manager Frédéric Forster 2023-11-10T13:00:00+01:00 13:00 00:45 Livestream Room 2 matomocamp-2023-81-matomocamp-plugin-development-competition-winners-announced https://schedule.matomocamp.org/matomocamp-2023/talk/7AJ39H/ false MatomoCamp Talk en Announcing the winners of the plugin development competition In this talk, the MatomoCamp plugin development jury will introduce the different plugins which have been developed during the MatomoCamp plugin developer competition. Ronan HelloJorge Carvajal Powers 2023-11-10T14:00:00+01:00 14:00 00:45 Livestream Room 2 matomocamp-2023-106-how-to-measure-your-users-weather-to-identify-behaviors-plugin-dev- https://schedule.matomocamp.org/matomocamp-2023/talk/RJAS9R/ false Digital Analytics Talk en Is your e-commerce site selling more outdoor products from May? Or as soon as the weather is nice? Or as soon as the temperature exceeds 24°C? We'll see how to find out! In this conference, you will discover how to collect weather data and carry out an analysis of the behavior of your visitors by taking into account this new meteorological dimension. Ronan Hello 2023-11-10T15:00:00+01:00 15:00 00:45 Livestream Room 2 matomocamp-2023-99-introducing-matomo-analytics-on-sharepoint https://schedule.matomocamp.org/matomocamp-2023/talk/RTLKVY/ false Plugin Development Talk en How to Reconcile Microsoft SharePoint On-Premises or Online with Matomo You have an environment with Microsoft SharePoint On-Premises or Online, and you don't have enough information about how your users are using it... let's see together how to integrate Matomo into your environment to provide more indicators and information to better understand the users. Together, we will create a local instance of a Matomo server and make it communicate with a SharePoint Online site based on the modern experience. /media/matomocamp-2023/submissions/RTLKVY/IMG_8265_e1rhHxc.jpeg Laurent Sittler 2023-11-10T09:00:00+01:00 09:00 00:45 Livestream Room 3 matomocamp-2023-96-matomo-analytics-b2b-markkinoinnin-apuna https://schedule.matomocamp.org/matomocamp-2023/talk/7C7LKL/ false Using Matomo Talk fi Käymme läpi Matomon käyttöliittymän keskeisimmät toiminnot ja raportit, sekä millaisia tapahtumia voi/kannataa mitata B2B-yrityksen asiakasputken eri vaiheissa ja mitä tuloksista voi päätellä. Käymme läpi Matomon käyttöliittymän keskeisimmät toiminnot ja valmiit raportit Katsomme konkreettisten esimerkkien avulla, millaisia tapahtumia voi/kannataa mitata B2B-yrityksen asiakasputken eri vaiheissa ja mitä tuloksista voi päätellä. Perehdymme pintapuolisesti myös siihen, miten eri tapahtumia voidaan asettaa. Tämä tilaisuus on kuitenkin tarkoitettu markkinointi-ihmisille, eikä vaadi lainkaan koodaustaitoja. /media/matomocamp-2023/submissions/7C7LKL/Mika_-_matomocamp_8M3asqC.jpg Mika Mäki 2023-11-10T10:00:00+01:00 10:00 00:45 Livestream Room 3 matomocamp-2023-108-webanalyse-mit-matomo-erste-schritte https://schedule.matomocamp.org/matomocamp-2023/talk/GUNNPK/ true Using Matomo Workshop de Erlerne die Grundlagen von Matomo Analytics! Dieser Vortrag bietet einen Überblick über die Kernfunktionen, die Identifizierung relevanter Metriken und die Dateninterpretation. Perfekt für Einsteiger und zur Auffrischung vorhandener Kenntnisse! Ein erster Einblick in das Interface von Matomo. Wo lokalisiere ich spezifische Metriken? Welche Informationen erhalte ich in welchem Report? Einführung in die Grundlagen von Matomo. Neben einem Grundverständnis werden den Teilnehmern alle relevanten KPIs in der Matomo-Oberfläche vorgestellt und die Auswertung in Hands-on-Demos gemeinsam erarbeitet. <li>Besucher-Log</li> <li>Dashboard</li> <li>Verhaltensberichte Was passiert auf der Website?</li> <li>Akquise Berichte: Wie kommen Besucher auf die Website?</li> Thomas Czernik 2023-11-10T11:00:00+01:00 11:00 00:45 Livestream Room 3 matomocamp-2023-100-mit-matomo-mehr-insights-fr-optimierung-erfassen https://schedule.matomocamp.org/matomocamp-2023/talk/3XRSQM/ false Using Matomo Talk de Welche Möglichkeiten hast Du in Matomo mehr Informationen zu den Besuchen Deiner Webseite zu erhalten? Ich zeige Dir Core-Features wie Ereignisse, Inhaltserkennung & Dimensionen, aber auch den Blick auf kostenpflichtige Erweiterungen. Wer Matomo nur mit den Standard-Metriken einsetzt, verschenkt viel Potenzial zur Optimierung seiner Webseite. Weshalb sollte man Ereignisse wie die Lesezeit oder Klicks auf CTA Elemente messen? Warum ist die Scrolltiefe eine nur beschränkt sinnvolle Metrik und was kann man stattdessen verwenden? Warum sollte man den HeartBeat in Matomo aktivieren und wozu dienen Dimensionen? Wenn das alles nicht schon cool wäre, dann inspirieren Dich möglicherweise die Premium Erweiterungen für Form und Media Analytics oder Funnel Reporting? Komm mit auf eine kurze Reise über die verschiedenen erweiterten Metriken in Matomo. Joachim Nickel 2023-11-10T13:00:00+01:00 13:00 00:45 Livestream Room 3 matomocamp-2023-76-how-to-create-a-theme-plugin-with-chatgpt-within-matomo-analytics- https://schedule.matomocamp.org/matomocamp-2023/talk/T9E8EG/ false Plugin Development Talk en A quick presentation about how you can easily create a theme within Matomo by using an existing theme and ChatGPT. You don't really need to have advanced knowledge in web development to attend it. An interesting conference to get started within plugin development within Matomo Analytics. The idea is to explain how you can create some themes and enhance your creativity by using ChatGPT or similar Artificial Intelligence. **My wish is to turn non developers into potential Matomo plugin developers by taking one of the easiest way to create plugin within Matomo: themes.** /media/matomocamp-2023/submissions/T9E8EG/pexels-jill-wellington-3880909_QYSBwWr.jpg Ronan Chardonneau 2023-11-10T14:00:00+01:00 14:00 00:45 Livestream Room 3 matomocamp-2023-91-matomo-datenvisualisierung-mit-bigquery-looker https://schedule.matomocamp.org/matomocamp-2023/talk/B9SPEP/ false Integration Talk de Entdecken Sie Matomo für E-Commerce-Tracking! Lernen Sie hybrides Tracking kennen, integrieren Sie Google Ads Conversions und visualisieren Sie Daten mit Google Looker. Verstehen Sie, wie ein hybrides Tracking mit Matomo Ihr Geschäft transformieren kann. Entdecken Sie Möglichkeiten, um Google Ads Conversions effizient zu exportieren und beeindruckende Datenvisualisierungen mit Google Looker zu schaffen. Wenn Sie nach innovativen Strategien suchen, um Ihre Webseiten-Daten intelligent zu nutzen und Ihre Conversions zu steigern, dürfen Sie diese Präsentation nicht verpassen! Melden Sie sich jetzt an und seien Sie Teil dieses spannenden Vortrags. Bernhard Prange 2023-11-10T15:00:00+01:00 15:00 00:45 Livestream Room 3 matomocamp-2023-111-matomo-kampagnen-tracking https://schedule.matomocamp.org/matomocamp-2023/talk/G8NL87/ false Using Matomo Talk de In diesem Workshop zeige ich auf, wie man mit Kampagnen arbeitet und welche Möglichkeiten es dabei gibt. Von der Einrichtung, hin zu Auswertung zeige ich viele wertvolle Tipps auf, wie man das Kampagnenmanagement optimal einsetzt. Matomo kennt unterschiedliche Besucherquellen wie z.B. Suchmaschinen oder Soziale Medien. Mit Kampagnen kann man die Besucherquelle beeinflußen und so mehr Informationen an Matomo übertragen. Eingesetzt werden solche Kampagnen z.B. bei Google Anzeigen oder im Sozial Media Bereich. In diesem Workshop zeige ich auf, wie man mit Kampagnen arbeitet und welche Möglichkeiten es dabei gibt. Von der Einrichtung, hin zu Auswertung zeige ich viele wertvolle Tipps auf, wie man das Kampagnenmanagement optimal einsetzt. /media/matomocamp-2023/submissions/G8NL87/thomas_foto_V4puzRe.png Thomas Zeithaml