Mika Mäki
The last twenty years in various expert positions in digital marketing. Measurement has always been key thing so Web-analytics has always been in use from the beginning.
Over the years, I have accumulated well over 1,000 customers, and their industry and size have varied widely - from private entrepreneurs to organizations employing tens of thousands.
Today, as a CO-founder and Head of Analytics at Digiteam, I am focused on developing my own customers' business. My interest in analytics has quite naturally led to the fact that I am responsible for configuring the analytics of all, more than 200, customers
Sessions
Käymme läpi Matomon käyttöliittymän keskeisimmät toiminnot ja raportit, sekä millaisia tapahtumia voi/kannataa mitata B2B-yrityksen asiakasputken eri vaiheissa ja mitä tuloksista voi päätellä.