MatomoCamp 2023

How to use Virtual Pageviews in Matomo
11-10, 14:00–14:45 (Europe/Paris), Livestream Room 1
Language: English

This presentation explains how to create a Virtual Pageview with Matomo and covers the following
- Typical use cases
- Understanding Virtual Pageviews
- Configuration in Matomo to track virtual Pageviews
- Implementation Examples

In this talk, we'll delve into the concept of virtual pageviews—a crucial aspect of web analytics. You'll gain a comprehensive understanding of what virtual pageviews are and how they can be implemented to capture user interactions on your website accurately. We'll walk you through the setup process, offer practical use cases, and share essential best practices. By the end of this tutorial, you'll have a solid grasp of how to leverage virtual pageviews to enhance your web analytics strategy.

Jean-Marc is a Matomo Consultant and Trainer with over two decades of experience in the world of Open Source. After several years working as an SEO Specialist in the digital marketing realm, he shifted his focus to assist organizations in transitioning to Matomo and liberating their digital analytics.

His journey into digital analytics began in 2014 when he immersed himself in both Piwik and Google Analytics. It didn't take long for him to question why businesses were still opting for the latter, given the privacy concerns it raised. For Jean-Marc, Matomo emerged as the ideal solution, bridging the gap between marketing and free software. Today, he's passionate about empowering organizations to make data-driven decisions while respecting user privacy.