MatomoCamp 2023

Matomo e-commerce tracking - How to use GA3 & GA4 DataLayers with Google and Matomo Tag managers
11-10, 11:00–11:45 (Europe/Paris), Livestream Room 2
Language: English

How to map GA3 enhanced e-commerce interactions in Matomo
How to use GA3 Enhanced e-commerce DataLayer with GTM
How to use GA4 e-commerce DataLayer with GTM
How to do that if you have to use Matomo Tag Manager
Frédéric Forster

Web Analytics & C.R.O Specialist