MatomoCamp 2023

Matomo and Ghost CMS (with some ChatGPT help)
11-09, 10:00–10:45 (Europe/Paris), Livestream Room 2
Language: English

Ghost & Matomo - Ghost CMS is the best thing out there for making your newsletter site. Matomo the best one for analytics. What if one could have both?

Ghost CMS is an awesome modern and open source CMS. With it you can create pretty much a self-hosted clone of Substack (substack was actually caught using them!). You have out of the box emails, newsletters and payment processing (NO PLATFORM FEES!!! uhu!).

But once you install Ghost you're pretty much blind. The info it gives you is very limited and just putting a sccript up there on the header is not the way to go... how are you gonna know where people that sign up for your annual plan came from?

This is a tough nut to crack also because Ghost was developed using modern patterns where much of the data is not available to the front-end (for privacy and security reasons)

This talk is about how you can, in compliance with Ghost's architecture implement advanced analytics by marrying Ghost and Matomo (via the Matomo Tag Manager).

By the end of it, you'll be able to level up your newsletter site with proper analytics in a fully sovereign way!

You don't know any code? NO PROBLEM! I also don't know much. We'll use ChatGPT to help us with that part

Be the Uncle Jim you want to see in the world!

Product Manager by day, maker by night.

Analytics, Opsec, Open Source and Self-hosting

motto: Be the Uncle Jim you want to see in the world!