MatomoCamp 2023

Mastering Matomo Analytics: Essential Tips and Tricks for Marketers
11-09, 11:00–11:45 (Europe/Paris), Livestream Room 1
Language: English

Essential Tips and Tricks for Marketers" offers a hands-on guide to leveraging Matomo for marketing success. Learn how to set up key metrics, interpret data, and overcome challenges to make data-driven decisions effectively.

In an era where data-driven decision making is critical to marketing success, Matomo Analytics has proven to be a powerful tool for marketers. The purpose of this presentation is to provide marketers with practical information on how to get the most out of Matomo Analytics.

This session combines the best of both worlds—Nordic Morning's proven marketing strategies and Matomo's robust analytics. Learn to set up key metrics and make data-driven decisions for unparalleled marketing success.

I will not focus on the basic features of Matomo Analytics, but on those that are particularly useful for marketing activities.
This includes a more advanced overview of tracking implementation and metrics, visitor analysis, and campaign performance evaluation.

Below, we will provide a hands-on demo showing how to configure and interpret key metrics in Matomo. This segment focuses on practical tips and tricks that marketers can implement immediately to improve data collection and analysis.

We will also present practical use cases that demonstrate the effective use of Matomo Analytics in various marketing scenarios. These examples will provide participants with a comprehensive understanding of how to use the tools to achieve optimal results.

Finally, we discuss common challenges marketers face when using Matomo Analytics and provide solutions to optimize the analytics process.

At the end of this presentation, attendees will gain valuable information to maximize the benefits of Matomo Analytics in their marketing strategy.

Technical Digital Analyst | Consumer Psychologist

With a solid background in data analytics and a specialized degree in consumer psychology, Alfonso brings a unique blend of technical expertise and behavioral insights to the digital space.

As an experienced user of Matomo, Alfonso understands the nuances of data-driven decision making and its impact on marketing strategies.

This year at MatomoCamp 2023, he will share his insights in a session titled "Matomo for Marketers" and how marketers can leverage Matomo's full potential.

For a deeper look into Jaime Alfonso's professional career, visit his LinkedIn profile