14/11, 14:00–14:45 (UTC), Room 2 - https://youtube.com/live/T54ZNzd1HwU
Matomo's event tracking lets you monitor specific user interactions such as scrolls. Using Custom Reports, you can efficiently analyze this data, gaining insights to enhance user experience and conversion rates across websites & apps.
In this talk, we will explore how to leverage Matomo's event tracking to gain deep insights into user interactions that go beyond the default tracking capabilities. Event tracking allows you to monitor specific user activities, such as scrolls or interactions with tabs, and even track entirely different entities like apps or vehicles. This granular data helps you understand user engagement on a deeper level, enabling data-driven decisions to enhance user experience and boost conversion rates.
While Matomo's "Behaviour => Events" report provides a way to view tracked event data, it often falls short due to its time-consuming nature and limited analysis capabilities. Different types of event data are mixed together, making it challenging to analyze and interpret. Moreover, accessing all event-related data involves numerous clicks, adding to the complexity.
Enter Matomo's custom reports feature – a powerful tool that lets you create tailored reports, unlocking the full potential of your event data. With custom reports, you can streamline your analysis process, making it quick and efficient to derive meaningful insights.
In this session, we will cover:
- Basics of Event Tracking: Understanding the fundamentals of setting up and capturing events.
- Tracking Custom Variables or Dimensions with Events: Enhancing your data with additional context.
- Traditional Event Data Analysis: Exploring conventional methods of analyzing event data in Matomo.
- Simplifying Event Data Analysis: Techniques to make analysis faster and easier using custom reports.
- Gaining Relevant Insights at a Glance: How to add custom reports to your dashboard for quick access to important metrics.
- Automated Report Delivery: Setting up daily, weekly, or monthly email reports to stay informed effortlessly.
- Custom Alerts: Utilizing alerts to notify you of performance changes, helping you react promptly to any significant trends.
- Mobile Access to Insights: Viewing your custom reports and alerts on your mobile device while on the go.
Join us to learn how to harness the full power of Matomo's event tracking and custom reports, transforming your data into actionable insights that drive success.
Thomas Steur has been working on Matomo for 14 years. As the Chief Technology Officer (CTO), he has extensive knowledge of the product and its underlying codebase.