MatomoCamp 2024 World Tour Edition

Introduction to the event by the MatomoCamp team.

Explore how AI transforms data marketing and web analytics, boosting strategic and tactical efforts. Learn to leverage AI for personalized interactions, optimized campaigns, and improved decisions, while ensuring compliance with regulatory standards.

Découvrez les mesures que nous avons mises en place pour garantir que l'infrastructure Matomo demeure pleinement opérationnelle pour la collecte de données sur une galaxie de sous-domaines, impliquant divers acteurs techniques, marketing...

Objective: Learn how to troubleshoot both Matomo Javascript and Tag Manager tracking codes
Method: Use the browser Developer Tools to inspect and debut tracking issues

Moving from Google Analytics to Matomo and Saving Historical Data for 52 sites.

Comment paramétrer un Dashboard Matomo sur looker studio ?
- Réalisation Looker studio via le connecteur API de Matomo
- Sélection de plusieurs sources de données Matomo
- Création de segments afin de pouvoir filtrer vos données

Learn how to effectively sell Matomo as a privacy-first analytics solution. This presentation equips agencies with strategies to showcase its value, address client needs, and prioritize data-driven decisions.

Découvrez les variantes de Matomo (On-Premise, Cloud, WordPress) et apprenez à choisir la solution adaptée à vos besoins. Une présentation pratique pour bien démarrer avec Matomo sur WordPress !

The sad truth: Even matomos ethical analytics gets blocked by AdBlockers. Right now we are loosing the game. This talk shows you how to trick AdBlockers and get back to 100% event coverage. (okay, at least we try)

Matomo’s thriving plugin ecosystem and open-source nature make it a unique platform for digital analytics. This session will explore how developers and users can contribute to Matomo by building plugins, enhancing existing features, and shaping the f

In this workshop, learn to archive data in Matomo using Recordbuilder. Discover how to organize, manage, and store analytics data securely, enhancing performance and compliance with privacy regulations. Ideal for optimizing long-term data management.

Découvrez comment optimiser la performance de votre site e-commerce avec Matomo. Apprenez à mesurer, analyser et améliorer chaque aspect, de l'acquisition à la conversion, pour maximiser vos ventes et offrir une expérience utilisateur optimale.

Matomo collects a wealth of valuable data that extends beyond traditional visitor analytics. This talk will demonstrate how to leverage Matomo’s capabilities for various use cases, such as using text analytics and automate the delivery of insights.

Du setzt auf Kampagnen-Tracking, um Deine Werbemaßnahmen in Matomo sichtbar zu machen? Dann solltest Du Dir diesen Vortrag orange markieren 🙂

Matomo's event tracking lets you monitor specific user interactions such as scrolls. Using Custom Reports, you can efficiently analyze this data, gaining insights to enhance user experience and conversion rates across websites & apps.

Objective: Learn to use AI to retrieve raw data
Method: Use the Live.getLastVisitsDetails method

Die traurige Wahrheit: AdBlocker machen auch vor matomo nicht halt. Aktuell werden millionen events jeden Tag blockiert und erreichen unsere Analytics nicht mehr. Das werden wir in diesem Talk ändern.

Explore the benefits and challenges of deploying Matomo in the cloud. Learn best practices for performance optimization, cost management, and securing data in a cloud environment.

A conference about the use of Open Source AI coupled with the use of Matomo Analytics.

Discover how Matomo supports the Data Mesh approach by enabling decentralized data ownership and privacy-first analytics. Learn how Matomo empowers teams to manage and analyze data without third-party reliance.

The talk focuses on data protection requirements from the GDPR for AI Systems and also a short detour into the new AI Act

Interview de SYNERWEB sur son expérience avec Matomo et l'accompagnement de plus de 15 clients dans leur utilisation de l'outil.

Discover the different tracking methods (Pixel/JS/PHP/GTM/MTM/ServerSide) and their advantages

Demo / Walkthrough einer einfachen API Applikation in Python mit Google Colab zum Nachmachen. Vom ersten Request bis zum gezielten Abruf und Nutzung von Daten für Alerts via Slack - Schritt für Schritt erklärt.

Unlock Matomo's full power: Explore strategies for success, sustainable practices, and expert insights in web analytics.

Comment vos analytics peuvent permettre d'évaluer l'impact environnemental de vos plateformes numériques ?

Discover how FunneFuel uses Matomo Analytics for cutting-edge B2B marketing. Learn how we achieve deep post-click visibility, optimize ad performance, and leverage AI to turn data into actionable insights—driving world-class results for top global br

This round table will discuss the need for Matomo to develop a server-side MTM to enhance data privacy, comply with regulations, and reduce reliance on third-party tracking scripts.

Learn to design, implement, and analyze tests, uncover what works, and optimize your site with confidence. Perfect for all skill levels.

In diesem Workshop zeige ich die Vorteile der Custom Dimensions. Dabei erkläre ich die Integration, die Konfiguration, Anwendungsbeispiele und Auswertungsmöglichkeiten dieses Features.

An experimental conference about how to use the Matomo Database Export feature.

This talk will dive into the necessity of HIPAA compliance in analytics, the risks associated with using Google Analytics for sensitive data, and the benefits of alternative privacy-focused analytics tools.

If you have a SharePoint Online or SharePoint 2019 On-Premises in your organization and you need more analytics information about the usage of your Intranet, project site, or whatever, how Matomo can help you?

Learn how to visualize data in external tools and build your first Matomo dashboard in Grafana.

A conference to express the need of building a strong Matomo partner programme to allow service providers to enlarge the power of Matomo.

With increasingly complex analytics implementations diluting the power of data, this talk will focus on how Matomo can be leveraged to deliver insightful metrics succinctly. The presentation will explore tactics for a powerful, lean Matomo setup.

The first half of the talk is great for Ecommerce beginners, showing the client side Data Layer, while the second half shows a server side trick for power users of Ecommerce

Explore how healthcare organizations can leverage Matomo to gain actionable patient and healthcare professional insights while ensuring compliance with HIPAA and GDPR. Learn to optimize digital health campaigns using Matomo's privacy-first analytics.

Explora cómo integrar Matomo en estrategias de marketing digital automatizado para potenciar la personalización, segmentación y análisis predictivo. Aprende a optimizar campañas basadas en datos y a mejorar la experiencia del usuario en tiempo real

A conference explaining how Python can easily parse visit log data in order to overcome Matomo default barriers with dataload.

Matomo, explained by its creator.

After all talks are over, we will close the event with a summary.