Marcus Österberg
Marcus Österberg is a seasoned expert in web analytics with over 20 years of experience in the field. For the past 12 years, he has focused on Matomo Analytics, working in various roles including consultant, product owner, and analytics coach.
His deep knowledge of data-driven insights and web optimization has helped organizations make informed decisions, enhance their digital strategies, and achieve measurable results. Marcus is passionate about empowering teams and businesses to leverage analytics. Offering guidance from both a technical and strategic perspective.
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Sessions
Matomo collects a wealth of valuable data that extends beyond traditional visitor analytics. This talk will demonstrate how to leverage Matomo’s capabilities for various use cases, such as using text analytics and automate the delivery of insights.