MatomoCamp 2024 World Tour Edition

Simon Frey

I build software since I am 11 years old. Always being pro-privacy I stumbled upon matomo/piwik a lot of years ago and used if for my websites. As one AdBlocker after another blocked matomo, I build a tiny script to circumvent that. The beauty of OpenSource brought me here, a friendly matomo employee reached out and asked me to talk about my script and how we can make matomo AdBlock proof...and here we are :D

In my day-job I am a CTO at beansandbytes.de where we educate about and develop AI software for SMBs all around europe. (Core market: germany)

Looking forward to have you in my talk!

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Sessions

11-14
12:00
45min
How to win against AdBlockers. Get back to 100% event coverage.
Simon Frey

The sad truth: Even matomos ethical analytics gets blocked by AdBlockers. Right now we are loosing the game. This talk shows you how to trick AdBlockers and get back to 100% event coverage. (okay, at least we try)

Digital Analytics
Room 1 - https://youtube.com/live/ptb3WFeGZ68
11-14
15:00
45min
AdBlocker überlisten. Wie wir wieder 100% event coverage bekommen.
Simon Frey

Die traurige Wahrheit: AdBlocker machen auch vor matomo nicht halt. Aktuell werden millionen events jeden Tag blockiert und erreichen unsere Analytics nicht mehr. Das werden wir in diesem Talk ändern.

Digital Analytics
Room 3 - https://youtube.com/live/r3N0Mo51kQg