Ben Zipkin
Ben is the founder and chief strategist at PharmaForward, where he combines technology, data analytics, and healthcare expertise to drive innovation in the biopharma sector. With a deep focus on digital analytics in orphan and chronic diseases, gene therapies, and clinical trial recruitment, Ben helps biopharma companies craft cutting-edge marketing strategies that enhance patient engagement and optimize outcomes.
His passion for blending data-driven insights with healthcare solutions has made him a respected thought leader. Ben leverages platforms like Matomo to provide healthcare organizations with valuable insights while ensuring compliance with privacy regulations such as HIPAA and GDPR.
Sessions
Explore how healthcare organizations can leverage Matomo to gain actionable patient and healthcare professional insights while ensuring compliance with HIPAA and GDPR. Learn to optimize digital health campaigns using Matomo's privacy-first analytics.