MatomoCamp 2024 World Tour Edition

Sougata Bhattacharya

I am a data and AI professional based in Paris, France, with expertise in data acceleration and optimization, including a thesis developed with industry experts. As a consultant, I’ve collaborated with brands and organizations on data marketing, strategy, governance, and product development. My skills cover strategy, architecture, analysis, and regulatory compliance. Leveraging my international experience and strong network, I provide comprehensive data and AI strategies and effectively engage stakeholders.

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Sessions

11-14
10:00
45min
AI in Data Marketing and Web Analytics : Insights for Strategic and Tactical Growth
Sougata Bhattacharya

Explore how AI transforms data marketing and web analytics, boosting strategic and tactical efforts. Learn to leverage AI for personalized interactions, optimized campaigns, and improved decisions, while ensuring compliance with regulatory standards.

Digital Analytics
Room 2 - https://youtube.com/live/T54ZNzd1HwU