11-14, 22:00–22:30 (UTC), Room 2 - https://youtube.com/live/T54ZNzd1HwU
Explore how healthcare organizations can leverage Matomo to gain actionable patient and healthcare professional insights while ensuring compliance with HIPAA and GDPR. Learn to optimize digital health campaigns using Matomo's privacy-first analytics.
In the health and medical sectors, data security and privacy are paramount. As a leading open-source web analytics platform, Matomo presents a unique opportunity to capture actionable insights while maintaining strict compliance with healthcare regulations such as HIPAA (USA) and GDPR (Europe).
This presentation will explore how Matomo can be effectively leveraged in healthcare settings to provide valuable patient and healthcare professional (HCP) insights, improve digital engagement, and optimize healthcare campaigns—all while ensuring the highest levels of privacy and security.
Key Learning Objectives
By attending this session, participants will learn:
1. Compliance and Privacy-First Data Analytics
Explore how Matomo ensures compliance with healthcare data regulations such as HIPAA, GDPR, and industry-specific privacy standards.
2. Leveraging Matomo for Patient & HCP Insights
Understand how healthcare organizations can use Matomo to track patient behavior, improve engagement, and generate actionable insights without compromising privacy.
3. Optimizing Digital Health Campaigns
Discover how Matomo can be used to track and optimize patient recruitment for clinical trials, awareness campaigns, and health-focused digital marketing efforts.
4. Real-World Case Studies
Learn from real-world implementations of Matomo in pharmaceutical and medical device industries, showing how data-driven insights have improved patient outcomes and healthcare professional engagement.
Ben is the founder and chief strategist at PharmaForward, where he combines technology, data analytics, and healthcare expertise to drive innovation in the biopharma sector. With a deep focus on digital analytics in orphan and chronic diseases, gene therapies, and clinical trial recruitment, Ben helps biopharma companies craft cutting-edge marketing strategies that enhance patient engagement and optimize outcomes.
His passion for blending data-driven insights with healthcare solutions has made him a respected thought leader. Ben leverages platforms like Matomo to provide healthcare organizations with valuable insights while ensuring compliance with privacy regulations such as HIPAA and GDPR.