11-14, 21:00–21:45 (UTC), Room 3 - https://youtube.com/live/r3N0Mo51kQg
The first half of the talk is great for Ecommerce beginners, showing the client side Data Layer, while the second half shows a server side trick for power users of Ecommerce
We will show you how to add items to a cart and do cart checkout, in a way that grabs pre-existing data which is already present in your data layer from Google Tag Manager (GTM) or something similar that you are using, like Big Commerce or Magento.
We will show how to track Ecommerce and your cart with the current Shopify tracking pixel.
We will show a trick that sends data to your backend, and how you can write a short module so that you can make a custom dimension that stores a User ID, and with which you can create a segment called "The Entire Lifetime of Behavior on My Site For All the Folks Who Arrived From Our Tuesday Ad Last Week"
I've been a fan of open source and data analytics since 2008 when I worked on the evolution of the bacteria which causes Lymes Disease. I came to Matomo in 2021.
Matomo Products Team & Software Developer for Real Course