11-14, 11:00–11:45 (UTC), Room 1 - https://youtube.com/live/ptb3WFeGZ68
Moving from Google Analytics to Matomo and Saving Historical Data for 52 sites.
Globus family of brands migrated to Matomo analytics, consolidating historical Universal Analytics data with current Google Analytics 4 data across 52 websites. 9 Matomo instances on virtual machines with dedicated servers saved over 104,000 days of data. This enabled data-driven marketing decisions by comparing pre and post-COVID performance with minimal client involvement.
Benoit Weber has been a part of the team at In Marketing We Trust since 2015 and as the Head of Digital Analytics, is a specialist in tools such as Google Analytics, Google Tag Manager and Looker Studio among others.
Benoit has worked with many prominent brands like Gumtree, Salesforce, Expedia, Coca-Cola, Integrity Life, Open Colleges, Globus family of brands, Siteminder, Pointhacks, Greenpeace and Corelogic, among others, bringing his expertise and passion for maintaining data integrity, governance and tracking to the table.
As the Head of Analytics, he is responsible for delivery and services for the stream including Governance, Tech Support, Innovation, Data Visualisation, Reporting, Strategy and Consulting.
He also manages a team of analysts who are responsible for collecting, analysing, and reporting data to clients.