11-14, 19:00–19:45 (UTC), Room 2 - https://youtube.com/live/T54ZNzd1HwU
Learn to design, implement, and analyze tests, uncover what works, and optimize your site with confidence. Perfect for all skill levels.
Join us for "A/B Testing Tales: Splitting the Difference with Matomo," a fun and insightful session where we dive into the world of A/B testing. Learn how to design, implement, and analyze A/B tests to discover what truly resonates with your audience. We'll guide you through setting up your tests, interpreting results, and using data to make informed decisions. Packed with real-world examples, and practical tips, this session is perfect for anyone looking to optimize their website and achieve their goals. Come and uncover the secrets of successful A/B testing with Matomo!
Jess has always been a passionate contributor of open source software, and came across a FOSS CMS in the early days when asked to develop a website during her time working as a system administrator. The rest, as they say, is history! She is now employed at PortlandLabs the company behind – Concrete CMS. In her free time, she can be found either on the pickleball court or softball diamond.