{"schedule": {"version": "0.11", "base_url": "https://schedule.matomocamp.org/matomocamp-2025/schedule/", "conference": {"acronym": "matomocamp-2025", "title": "MatomoCamp 2025", "start": "2025-11-26", "end": "2025-11-26", "daysCount": 1, "timeslot_duration": "00:05", "time_zone_name": "Europe/Madrid", "rooms": [{"name": "Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM", "guid": null, "description": null, "capacity": null}, {"name": "Room 2 - https://www.youtube.com/watch?v=L0CfB-LeshM", "guid": null, "description": null, "capacity": null}, {"name": "Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0", "guid": null, "description": null, "capacity": null}], "days": [{"index": 1, "date": "2025-11-26", "day_start": "2025-11-26T04:00:00+01:00", "day_end": "2025-11-27T03:59:00+01:00", "rooms": {"Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM": [{"id": 216, "guid": "647cfe8b-b4c9-5a7b-bced-da4043a9be7e", "logo": "", "date": "2025-11-26T09:30:00+01:00", "start": "09:30", "duration": "00:30", "room": "Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM", "slug": "matomocamp-2025-216-opening-keynote", "url": "https://schedule.matomocamp.org/matomocamp-2025/talk/YWM8ET/", "title": "Opening Keynote", "subtitle": "", "track": null, "type": "Panel Talk", "language": "en", "abstract": "Opening Keynote", "description": "", "recording_license": "", "do_not_record": false, "persons": [], "links": [], "attachments": [], "answers": []}, {"id": 209, "guid": "25c5de4e-e4f0-5b96-b355-509bcccc3e5d", "logo": "", "date": "2025-11-26T10:00:00+01:00", "start": "10:00", "duration": "00:30", "room": "Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM", "slug": "matomocamp-2025-209-web-analysis-with-matomo-getting-started", "url": "https://schedule.matomocamp.org/matomocamp-2025/talk/FBTT7H/", "title": "Web Analysis with Matomo: Getting Started", "subtitle": "", "track": "Using Matomo", "type": "Talk", "language": "en", "abstract": "Learn the fundamentals of Matomo Analytics! This presentation offers an overview of its core features, how to identify relevant metrics, and how to interpret the data. Ideal for beginners or as a refresher for existing users.", "description": "A first look at Matomo\u2019s interface: Where do you locate specific metrics? What information is available in which report?\r\n\r\nThis introduction to the essentials of Matomo will provide participants with a practical understanding of all relevant KPIs within the Matomo interface, guiding them through data analysis with live, hands-on demonstrations.\r\n\r\n- Visitor log\r\n- Dashboard\r\n- Behavior reports: What is happening on the website?\r\n- Acquisition reports: How do visitors arrive on the site?", "recording_license": "", "do_not_record": true, "persons": [{"id": 6, "code": "U3MT3R", "public_name": "Thomas Czernik", "biography": "Web Analyst from Bavaria\r\n\r\n- Feel free to reach out: https://www.linkedin.com/in/thomasczernik/\r\n- My matomo tutorials: https://www.youtube.com/@webanalyticsmitkopf/videos (in german)\r\n- My Webpage: https://www.webreload.de", "answers": []}], "links": [], "attachments": [], "answers": []}, {"id": 198, "guid": "f93f304d-61a3-5843-9cf8-e0b150a44e40", "logo": "", "date": "2025-11-26T10:45:00+01:00", "start": "10:45", "duration": "00:30", "room": "Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM", "slug": "matomocamp-2025-198-rebelmetrics-dashboards-for-matomo-with-superpowers", "url": "https://schedule.matomocamp.org/matomocamp-2025/talk/A7UVNN/", "title": "RebelMetrics - Dashboards for Matomo with superpowers", "subtitle": "", "track": "Digital Analytics", "type": "Talk", "language": "en", "abstract": "I will demo our Dashboard solution for Matomo and explain why it outperforms any other Dashboard solution available for Matomo.", "description": "Demo + Q&A", "recording_license": "", "do_not_record": false, "persons": [{"id": 7, "code": "F9MXAN", "public_name": "Tomas Persson", "biography": "Product lead at Digitalist Cloud, provider of premium analytics services built on top of Matomo", "answers": []}], "links": [], "attachments": [], "answers": []}, {"id": 205, "guid": "185c501c-0a0a-5f04-8cf6-4673ffd1f880", "logo": "", "date": "2025-11-26T11:30:00+01:00", "start": "11:30", "duration": "00:30", "room": "Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM", "slug": "matomocamp-2025-205-unlocking-the-power-of-attribution-techniques-for-matomo-users", "url": "https://schedule.matomocamp.org/matomocamp-2025/talk/TR89XC/", "title": "Unlocking the power of attribution: Techniques for Matomo Users", "subtitle": "", "track": "Use Cases", "type": "Talk", "language": "en", "abstract": "A work-in-progress idea: Explore practical examples and data analysis techniques to maximize Matomo's attribution data, including an idea about export and analysis it in other tools", "description": "", "recording_license": "", "do_not_record": false, "persons": [{"id": 97, "code": "Q7LJPR", "public_name": "Leticia Rodr\u00edguez Morado", "biography": "I have been working as a Web Analyst for over 10 years, leading measurement projects and analytics teams. My previous employers include both international agencies and end-clients.\r\n\r\nI'm currently in charge of analytics projects at optimizar.info, where we mainly use Matomo to develop measurement strategies and analytics solutions across multiple sectors and markets. Among other things, we have published documentation in Spanish to help people get started in web analytics with Matomo: https://docs.optimizar.info/", "answers": []}], "links": [], "attachments": [], "answers": []}, {"id": 210, "guid": "a2654804-9a33-5bc0-a3dd-a78f043375bf", "logo": "", "date": "2025-11-26T14:00:00+01:00", "start": "14:00", "duration": "00:30", "room": "Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM", "slug": "matomocamp-2025-210-hyperloglog-to-estimate-uniquevisitors-for-non-day-periods-in-matomo", "url": "https://schedule.matomocamp.org/matomocamp-2025/talk/JUWEHK/", "title": "HyperLogLog to estimate uniqueVisitors for non-day periods in Matomo", "subtitle": "", "track": "Use Cases", "type": "Talk", "language": "en", "abstract": "For non-day periods unique visitors are not unique in Matomo, they are basically sum of unique visitors. HyperLogLog solves this issue by using a probabilistic algorithm to estimate unique values in large dataset.", "description": "- Explain unique visitor issue\r\n- Why we can't calculate unique visitors for non-day periods\r\n- How HyperLoglog helps \r\n- What was the performance impact on AbTesting plugin, when we enabled it.\r\n- Possible usecases in Matomo", "recording_license": "", "do_not_record": false, "persons": [{"id": 155, "code": "HSTZJA", "public_name": "Altamash Shaikh", "biography": "An engineer with over 11 years of experience in tech, currently serving as a Senior Software Engineer at InnoCraft. In my role, I contribute to the development of plugins in Matomo Analytics, a widely used open-source analytics solution championing user privacy and data ownership.", "answers": []}], "links": [], "attachments": [], "answers": []}, {"id": 203, "guid": "9377c617-f723-5dad-a3d3-12bd377c4cf2", "logo": "", "date": "2025-11-26T14:45:00+01:00", "start": "14:45", "duration": "00:30", "room": "Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM", "slug": "matomocamp-2025-203-when-users-think-differently-unexpected-insights-from-user-behaviour", "url": "https://schedule.matomocamp.org/matomocamp-2025/talk/V8HLRG/", "title": "When users think differently: unexpected insights from user behaviour", "subtitle": "", "track": "Digital Analytics", "type": "Talk", "language": "en", "abstract": "Falsified campaign data and unrealistic conversion rates? Learn how to identify typical analysis errors and make your web analytics more robust and meaningful in the long term with specific tips.", "description": "Does this sound familiar? A campaign has long since ended, but even months later, visits with the old campaign parameters are still appearing? Or there are more website visits than clicks on the ad?\r\nSuch effects are particularly noticeable when reach measurement is possible without consent. But even with consent requests, massive distortions often occur. And the problem with \u2018perpetually active\u2019 campaign parameters is a real challenge, but it can be solved!\r\n\r\nIn his session, Joachim Nickel provides exciting insights into actual visitor behaviour: why a 60-minute visit often means only three minutes of actual use \u2013 and why the conversion rate is often much too low according to web analytics.\r\nHe focuses on analyses with Matomo because the effects can be traced particularly well there. However, the challenges are just as great with Google & Co. \u2013 and the solutions can be transferred directly to other tools.\r\nLook forward to specific tips on how to improve the quality of your data, recognise typical analysis errors \u2013 and make your web analytics more robust.", "recording_license": "", "do_not_record": false, "persons": [{"id": 14, "code": "WGWZYX", "public_name": "Joachim Nickel", "biography": "Joachim Nickel is one of the leading Matomo experts in the German-speaking world and a speaker who conveys data protection and web analytics in an understandable, practical and humorous way. As president of the Contao Association and a long-time open source advocate, he brings not only deep technical expertise, but also a passion for transparent and data protection-compliant solutions.\r\n\r\nHe has specialised in Matomo (formerly Piwik) since 2010 and has already prepared hundreds of companies and organisations for the data-driven future with his seminars, workshops and lectures. Whether at international conferences, in online seminars or as a lecturer at renowned academies, Joachim Nickel inspires with storytelling, clear practical examples and knowledge that can be put into practice immediately.\r\n\r\nHis topics range from Matomo implementation and campaign tracking to the challenges of GDPR in web analytics. If you are looking for in-depth analytics knowledge that sticks and is fun, Joachim Nickel is the right person for you.", "answers": []}], "links": [], "attachments": [], "answers": []}, {"id": 197, "guid": "9bc74521-1e43-5b24-82b3-4048d5a61cb5", "logo": "", "date": "2025-11-26T15:30:00+01:00", "start": "15:30", "duration": "00:30", "room": "Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM", "slug": "matomocamp-2025-197-userfeedback-collect-survey-and-userfeedback-data-with-matomo", "url": "https://schedule.matomocamp.org/matomocamp-2025/talk/REUUAQ/", "title": "UserFeedback - Collect survey and userfeedback data with Matomo", "subtitle": "", "track": "Digital Analytics", "type": "Talk", "language": "en", "abstract": "In this session we will demo our plugin UserFeedback for Matomo. This plugin will give you the opportunity to add forms and surveys to your websites through the Matomo interface.", "description": "A demo of the plugin followed by a questions and answer session. \r\nThis will be fun!", "recording_license": "", "do_not_record": false, "persons": [{"id": 7, "code": "F9MXAN", "public_name": "Tomas Persson", "biography": "Product lead at Digitalist Cloud, provider of premium analytics services built on top of Matomo", "answers": []}], "links": [], "attachments": [], "answers": []}, {"id": 220, "guid": "a531f0df-9c3a-5e46-bb8b-ff9c005d8d63", "logo": "", "date": "2025-11-26T16:00:00+01:00", "start": "16:00", "duration": "00:30", "room": "Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM", "slug": "matomocamp-2025-220-syntax-for-the-command-line-interface-on-premises-", "url": "https://schedule.matomocamp.org/matomocamp-2025/talk/ELSCHF/", "title": "Syntax for the Command Line Interface (On Premises)", "subtitle": "", "track": null, "type": "Talk", "language": "en", "abstract": "Explore Matomo\u2019s Command Line Interface for analytics automation, report archiving, maintenance, uprgrading to newer Matomo versions, and plugin management.", "description": "Proper granular control of the Matomo backend can be very liberating. If you are the person on your team who babysits the Matomo server, we can help you sieze greater control. Our presentation is intended to help people who are not using the CLI to control Matomo currently to become comfortable with using it for a half dozen scenarios which may occur once a year or once a week.  \r\n\r\nThis talk applies to all On Premises administrators. \r\n\r\nWe will demonstrate a tool which Moises wrote to help write command line syntax for On Premises users but the content can be used directly on the command line.  If you only use \"console core:archive\" now, we will help you go forward with some other commands and some other parameter options.", "recording_license": "", "do_not_record": false, "persons": [{"id": 195, "code": "T8HAAC", "public_name": "Moises Pindi", "biography": "I specialize in Matomo On Premises, networks, containerized deployment, server configuration.  I am attending Matomocamp from Suceava Romania.", "answers": []}, {"id": 139, "code": "L7QUC3", "public_name": "Evan Genest", "biography": "CSM, at Matomo since 2021", "answers": []}], "links": [], "attachments": [], "answers": []}, {"id": 217, "guid": "68a92280-3629-5f8f-abf6-085a68d5fef6", "logo": "", "date": "2025-11-26T16:30:00+01:00", "start": "16:30", "duration": "00:30", "room": "Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM", "slug": "matomocamp-2025-217-closing-keynote", "url": "https://schedule.matomocamp.org/matomocamp-2025/talk/F3E7FN/", "title": "Closing Keynote", "subtitle": "", "track": null, "type": "Talk", "language": "en", "abstract": "Closing Keynote", "description": "", "recording_license": "", "do_not_record": false, "persons": [], "links": [], "attachments": [], "answers": []}], "Room 2 - https://www.youtube.com/watch?v=L0CfB-LeshM": [{"id": 194, "guid": "c152be77-fb10-546e-8af1-faa33971cff6", "logo": "", "date": "2025-11-26T10:00:00+01:00", "start": "10:00", "duration": "00:30", "room": "Room 2 - https://www.youtube.com/watch?v=L0CfB-LeshM", "slug": "matomocamp-2025-194-supercharging-matomo-ai-analytics-with-the-model-context-protocol-mcp-", "url": "https://schedule.matomocamp.org/matomocamp-2025/talk/FFZSK8/", "title": "Supercharging Matomo: AI Analytics with the Model Context Protocol (MCP)", "subtitle": "", "track": "Artificial Intelligence", "type": "Talk", "language": "en", "abstract": "Explore how Matomo and the Model Context Protocol (MCP) enable smarter, real-time AI analytics by connecting to external data and tools. Join Ronan Hello for insights and integration tips at MatomoCamp 2025!", "description": "Join Ronan Hello at MatomoCamp 2025 to discover how integrating Matomo with the Model Context Protocol (MCP) unlocks new possibilities for AI-powered analytics. We\u2019ll explore how MCP enables Matomo to connect seamlessly with external data, tools, and real-time sources, enhancing analytics workflows and delivering smarter, privacy-focused insights. This session covers practical integration strategies, real-world use cases, and the future of AI-driven analytics using Matomo and MCP.", "recording_license": "", "do_not_record": false, "persons": [{"id": 103, "code": "KZUEYF", "public_name": "Ronan Hello", "biography": "Matomo consultant and founder of https://openmost.io and https://ronan-hello.fr\r\nCommunity developer.", "answers": []}], "links": [], "attachments": [], "answers": []}, {"id": 223, "guid": "3f4cc438-790a-5933-bdd2-da80f5a30299", "logo": "", "date": "2025-11-26T10:45:00+01:00", "start": "10:45", "duration": "00:30", "room": "Room 2 - https://www.youtube.com/watch?v=L0CfB-LeshM", "slug": "matomocamp-2025-223-unlocking-insights-an-introduction-to-matomo-s-custom-reports", "url": "https://schedule.matomocamp.org/matomocamp-2025/talk/BVCJTG/", "title": "Unlocking Insights: An Introduction to Matomo\u2019s Custom Reports", "subtitle": "", "track": null, "type": "Talk", "language": "en", "abstract": "Learn how Matomo\u2019s Custom Reports let you build tailored dashboards by combining dimensions and metrics. Discover practical use cases and how this premium feature helps turn data into clear, actionable insights.", "description": "Discover how Matomo\u2019s Custom Reports premium feature empowers teams to build exactly the reports they need without compromise. In this session, we\u2019ll explore how to create tailored analytics views using dimensions, metrics, and powerful filtering options. We\u2019ll walk through real use cases, show how to replace complex manual reporting workflows, and demonstrate how Custom Reports can help organizations surface deeper, more actionable insights from their Matomo data.", "recording_license": "", "do_not_record": false, "persons": [{"id": 198, "code": "PCM8GS", "public_name": "Ronan Chardonneau", "biography": "Partner Programme Manager at Matomo.\r\nCo-Organizer of MatomoCamp(202[1-5]).\r\nAuthor of many books about Matomo so as videos on YouTube and Udemy courses.", "answers": []}], "links": [], "attachments": [], "answers": []}, {"id": 218, "guid": "4a1c835c-0324-5f54-b1bd-e07fa86aa77a", "logo": "", "date": "2025-11-26T11:30:00+01:00", "start": "11:30", "duration": "00:30", "room": "Room 2 - https://www.youtube.com/watch?v=L0CfB-LeshM", "slug": "matomocamp-2025-218-tech-setup-optimizing-1st-party-tracking-on-virtual-servers", "url": "https://schedule.matomocamp.org/matomocamp-2025/talk/CTFX3G/", "title": "Tech Setup & Optimizing 1st Party Tracking on Virtual Servers", "subtitle": "", "track": null, "type": "Talk", "language": "en", "abstract": "Learn how to deploy and optimize a first-party tracking setup on virtual servers. Covers performance tuning, caching, and server configuration for reliable, scalable, and fast analytics collection.", "description": "", "recording_license": "", "do_not_record": false, "persons": [{"id": 191, "code": "VWNGNT", "public_name": "Michael Kornobis", "biography": "With 15+ years of experience across digital startups, global adtech firms, and one of Germany\u2019s largest media companies, I specialize in tracking, tagging, and analytics. My career spans both commercial and technical roles, giving me a unique perspective on how data-driven strategies create measurable impact. I am passionate about helping organizations implement effective tracking setups, leverage tagging technologies, and turn analytics into actionable insights. By combining a growth mindset with strong commercial awareness and technical expertise, I support teams in understanding customer behavior and optimizing success metrics. I enjoy sharing my knowledge of technology, data, and digital media to inspire others in the analytics community.", "answers": []}], "links": [], "attachments": [], "answers": []}, {"id": 206, "guid": "50a9c343-d80b-537a-ab01-ae088adf879f", "logo": "", "date": "2025-11-26T14:00:00+01:00", "start": "14:00", "duration": "00:30", "room": "Room 2 - https://www.youtube.com/watch?v=L0CfB-LeshM", "slug": "matomocamp-2025-206-using-matomo-url-parameters-to-track-conversions-website-visits", "url": "https://schedule.matomocamp.org/matomocamp-2025/talk/7AM7ZD/", "title": "Using Matomo URL Parameters to Track Conversions, Website Visits", "subtitle": "", "track": "Using Matomo", "type": "Talk", "language": "en", "abstract": "Tracking conversions and website visits from pay-per-click, social media, and other online marketing activities -- and then seeing that precise data in Matomo -- is super easy with the Matomo URL Builder.", "description": "If you're considering moving to Matomo but are afraid to leave Analytics because you're also running pay-per-click campaigns, rest assured, you can make the move. Matomo's URL Builder let's you add parameters to track any type of campaign, including Google and MSN ad platforms and social media ads and sponsored posts. \r\n\r\nIn this presentation, you'll learn how to properly set up your parameters to ensure consistency and clean data, where to find it on the Matomo Dashboard, and what you can learn from it over time.", "recording_license": "", "do_not_record": false, "persons": [{"id": 100, "code": "PEVTJA", "public_name": "Dianna Huff", "biography": "The President of Huff Industrial Marketing, Inc., Dianna Huff and her team work with smaller industrial manufacturers to provide custom build websites and ongoing marketing. Dianna has been using Matomo since 2022 to track clients' online marketing results. She specializes in small data sets -- and getting results for her clients.", "answers": []}], "links": [], "attachments": [], "answers": []}, {"id": 211, "guid": "c65ba46c-c378-56d6-addd-91a99a32c3d9", "logo": "", "date": "2025-11-26T14:45:00+01:00", "start": "14:45", "duration": "00:30", "room": "Room 2 - https://www.youtube.com/watch?v=L0CfB-LeshM", "slug": "matomocamp-2025-211-ethical-analytics-in-public-and-private-sector-organisations", "url": "https://schedule.matomocamp.org/matomocamp-2025/talk/JUTSCK/", "title": "Ethical analytics in public and private sector organisations", "subtitle": "", "track": "Digital Analytics", "type": "Talk", "language": "en", "abstract": "While we have never had more ability to track users and their interactions with our digital services it is important that we ensure that we are doing this in a ethical manner and not just a legal manner", "description": "", "recording_license": "", "do_not_record": false, "persons": [{"id": 186, "code": "8MEZT7", "public_name": "Amrdeep athwal", "biography": "Analytics veteran with almost two decades experience across direct and digital marketing in multiple industries and sectors", "answers": []}], "links": [], "attachments": [], "answers": []}, {"id": 222, "guid": "30260567-d288-5901-a34f-f76a0ed623a1", "logo": "", "date": "2025-11-26T15:30:00+01:00", "start": "15:30", "duration": "00:30", "room": "Room 2 - https://www.youtube.com/watch?v=L0CfB-LeshM", "slug": "matomocamp-2025-222-matomo-partner-programme-2025-what-we-ve-built-what-we-ve-learned-and-what-comes-next", "url": "https://schedule.matomocamp.org/matomocamp-2025/talk/KQ3ERU/", "title": "Matomo Partner Programme 2025: What We\u2019ve Built, What We\u2019ve Learned, and What Comes Next", "subtitle": "", "track": null, "type": "Talk", "language": "en", "abstract": "Matomo\u2019s Partner Programme launched on April 1st, 2025. Learn why it was created, the value for agencies, key lessons from our first partners, and what\u2019s coming next with new partner types and features to grow the Matomo ecosystem.", "description": "Discover the story behind the Matomo Partner Programme launched on April 1st, 2025. I\u2019ll share the benefits for partners, the lessons learned while onboarding full implementation partners, surprising services we\u2019ve uncovered, and what\u2019s coming next \u2014 including new partner types and features that will expand Matomo\u2019s ecosystem.", "recording_license": "", "do_not_record": false, "persons": [{"id": 198, "code": "PCM8GS", "public_name": "Ronan Chardonneau", "biography": "Partner Programme Manager at Matomo.\r\nCo-Organizer of MatomoCamp(202[1-5]).\r\nAuthor of many books about Matomo so as videos on YouTube and Udemy courses.", "answers": []}], "links": [], "attachments": [], "answers": []}, {"id": 219, "guid": "b3941007-771f-5061-91aa-b79119d38b95", "logo": "", "date": "2025-11-26T16:00:00+01:00", "start": "16:00", "duration": "00:30", "room": "Room 2 - https://www.youtube.com/watch?v=L0CfB-LeshM", "slug": "matomocamp-2025-219-server-side-tracking-without-google-s-infrastructure", "url": "https://schedule.matomocamp.org/matomocamp-2025/talk/TY3YEY/", "title": "Server-side tracking without Google's infrastructure", "subtitle": "", "track": null, "type": "Talk", "language": "en", "abstract": "Learn how to set up server-side tracking without Google\u2019s tools. I\u2019ll show how to easily connect your conversion data with ad platforms through ad platform APIs - without GTM.", "description": "Many people think that it's not possible to configure server-side tracking without Google Tag Manager, but that's not the truth. In this session, I\u2019ll demonstrate how one can have a full server-side tracking setup that connects your conversion data to ad platforms server-side, like Meta CAPI, Google Ads API, and Microsoft Ads API \u2013 without using any Google infrastructure.", "recording_license": "", "do_not_record": false, "persons": [{"id": 194, "code": "BGZQXW", "public_name": "Anni Salo", "biography": "Anni Salo is the CEO of Tracklution, a SaaS platform that helps marketers achieve accurate, effective conversion tracking. With a background in digital marketing and analytics, she focuses on making advanced server-side tracking accessible \u2013 so teams can trust their data and improve results across every ad platform \u2013 without relying on Google\u2019s infrastructure.", "answers": []}], "links": [], "attachments": [], "answers": []}], "Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0": [{"id": 191, "guid": "6ea66395-29a2-5f2b-9838-c03a52a04865", "logo": "/media/matomocamp-2025/submissions/7PBNAL/Visuel_Masterclass_X_MatomoCamp_iuFq2si.png", "date": "2025-11-26T10:00:00+01:00", "start": "10:00", "duration": "00:30", "room": "Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0", "slug": "matomocamp-2025-191-peut-on-encore-faire-confiance-aux-gafam-panorama-des-alternatives-open-source-et-europennes", "url": "https://schedule.matomocamp.org/matomocamp-2025/talk/7PBNAL/", "title": "Peut-on encore faire confiance aux GAFAM ? Panorama des alternatives open source et europ\u00e9ennes", "subtitle": "", "track": "Business", "type": "Talk", "language": "en", "abstract": "Peut-on encore faire confiance aux GAFAM ? Un tour d\u2019horizon des alternatives open source et europ\u00e9ennes (Matomo, Mistral, Scaleway\u2026), leurs forces, limites et potentiel pour un num\u00e9rique plus \u00e9thique, souverain et performant.", "description": "De la messagerie \u00e0 l\u2019analytics, du cloud \u00e0 l\u2019IA, les alternatives aux g\u00e9ants am\u00e9ricains (et chinois) se multiplient. Mais sont-elles viables \u00e0 grande \u00e9chelle ?\r\n\r\nJe propose un tour d\u2019horizon comparatif des solutions open source et europ\u00e9ennes : Matomo vs GA4, Mistral vs OpenAI, Scaleway vs AWS\u2026 avec une analyse des b\u00e9n\u00e9fices, limites, co\u00fbts cach\u00e9s et potentiel de mont\u00e9e en puissance. Une conf\u00e9rence \u00e0 la crois\u00e9e de la tech, de la souverainet\u00e9 num\u00e9rique et du marketing \u00e9thique, pour comprendre comment concilier performance et ind\u00e9pendance dans un monde domin\u00e9 par les GAFAM.", "recording_license": "", "do_not_record": false, "persons": [{"id": 179, "code": "DXYNVY", "public_name": "Gabrielle Manfre", "biography": "CMO Freelance | Formatrice | Je cr\u00e9e des agents IA personnalis\u00e9s pour aider les entreprises \u00e0 gagner du temps et des clients", "answers": []}], "links": [], "attachments": [], "answers": []}, {"id": 221, "guid": "72b272ec-cb2f-5ae6-9117-12e07125c30e", "logo": "/media/matomocamp-2025/submissions/MZVM3Q/stape-matomo_93ZsvFO.png", "date": "2025-11-26T10:45:00+01:00", "start": "10:45", "duration": "00:30", "room": "Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0", "slug": "matomocamp-2025-221-tracking-health-check-how-to-spot-and-fix-issues-affecting-your-conversions", "url": "https://schedule.matomocamp.org/matomocamp-2025/talk/MZVM3Q/", "title": "Tracking health check: how to spot and fix issues affecting your conversions", "subtitle": "", "track": null, "type": "Talk", "language": "en", "abstract": "Let`s define what affects your conversion tracking and attribution accuracy \u2013 and how to fix it.", "description": "Many tracking issues don\u2019t show obvious error messages but can still impact your data quality and conversion reporting. In this session, we\u2019ll show you a free and simple way to audit your current website`s  tracking health and get actionable insights on how to fix both client-side and server-side tracking.", "recording_license": "", "do_not_record": false, "persons": [{"id": 196, "code": "N7XHFW", "public_name": "Dan Murovtsev", "biography": "Tech-savvy and detail-oriented, Dan knows server-side tagging inside out. His approach - nerd to nerd - focuses on turning business tracking needs into clean setups. When not tagging, he\u2019s into music, fantasy books, and scientific podcasts.", "answers": []}], "links": [], "attachments": [], "answers": []}, {"id": 212, "guid": "b5bc55bc-df77-527f-95d9-fa57d7c40eaa", "logo": "", "date": "2025-11-26T11:30:00+01:00", "start": "11:30", "duration": "00:30", "room": "Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0", "slug": "matomocamp-2025-212-mettre-en-place-sa-stratgie-ditoriale-seo-idale-tape-par-tape", "url": "https://schedule.matomocamp.org/matomocamp-2025/talk/7PEAEU/", "title": "Mettre en place sa strat\u00e9gie \u00e9ditoriale SEO id\u00e9ale \u00e9tape par \u00e9tape", "subtitle": "", "track": "Digital Marketing", "type": "Talk", "language": "en", "abstract": "5 \u00e9tapes pour mettre sur pied la meilleure strat\u00e9gie \u00e9ditoriale SEO pour que votre entreprise attire et accompagne l'internaute int\u00e9ress\u00e9 par vos services de la d\u00e9couverte \u00e0 la conversion tout en mettant en  valeur votre image et vos valeurs.", "description": "Au moment de publier du contenus sur votre site web, vous h\u00e9sitez \u00e0 : \r\n- produire en masse pour maximiser vos chances d'attirer du trafic (au risque d'exploser le budget et de diluer les r\u00e9sultats),\r\n- faire du tri dans les centaines de contenus d\u00e9j\u00e0 publi\u00e9s sur le site sans savoir par o\u00f9 commencer,\r\n- am\u00e9liorer les pages et articles qui ne sont plus align\u00e9s avec votre positionnement et image de marque, sans savoir lesquels ont vraiment du potentiel...\r\n\r\nVotre strat\u00e9gie \u00e9ditoriale SEO doit \u00eatre adapt\u00e9e \u00e0 vos objectifs, les besoins de vos clients et la r\u00e9alit\u00e9 de votre contexte commercial. Parce que publier pour publier n'apportera jamais de r\u00e9sultats solides et p\u00e9rennes.", "recording_license": "", "do_not_record": false, "persons": [{"id": 187, "code": "KSWQGG", "public_name": "Christelle Pacaud", "biography": "J\u2019ai d\u00e9cid\u00e9 que plus aucune entreprise en France ne devrait gaspiller des efforts et du budget dans le SEO sans comprendre parfaitement ce qu'elle fait et pourquoi !\r\nEn tant qu\u2019ancienne enseignante, je sais combien il est important d\u2019avoir les connaissances suffisantes pour \u00eatre autonome, savoir quoi prioriser et atteindre ses objectifs.\r\nC\u2019est ce qui me guide depuis 2019 dans mes missions clients quand je les aide \u00e0 reprendre le contr\u00f4le sur leur SEO gr\u00e2ce \u00e0 une strat\u00e9gie rentable et efficace.", "answers": []}], "links": [], "attachments": [], "answers": []}, {"id": 207, "guid": "d4f70aa9-c76e-58d0-8171-61bc142b0409", "logo": "", "date": "2025-11-26T14:00:00+01:00", "start": "14:00", "duration": "00:30", "room": "Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0", "slug": "matomocamp-2025-207-intgrer-matomo-avec-drupal", "url": "https://schedule.matomocamp.org/matomocamp-2025/talk/ETEMJB/", "title": "Int\u00e9grer Matomo avec Drupal", "subtitle": "", "track": "Use Cases", "type": "Talk", "language": "en", "abstract": "Pr\u00e9senter diff\u00e9rents moyens d'int\u00e9grer Matomo \u00e0 une plateforme Drupal", "description": "Panorama des pratiques les plus courantes :\r\n - Module Drupal : compatibilit\u00e9, param\u00e9trage\r\n - Module avec Matomo Tag Manager\r\n - Int\u00e9gration du code javascript (via GTM,  dans le template)\r\n - Les CMP (Cookie Management Platform), exemple du module TacJS\r\n - Tester l'int\u00e9gration, les v\u00e9rifications \u00e0 effectuer", "recording_license": "", "do_not_record": false, "persons": [{"id": 185, "code": "7MNERP", "public_name": "Simon Mourret", "biography": "CTO at LMC (Web development company)", "answers": []}], "links": [], "attachments": [], "answers": []}, {"id": 196, "guid": "507fe1dc-6715-55cd-8e5b-60fc5627f816", "logo": "/media/matomocamp-2025/submissions/MX9BEA/matomo-camp_jd25Wu7.png", "date": "2025-11-26T14:45:00+01:00", "start": "14:45", "duration": "00:30", "room": "Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0", "slug": "matomocamp-2025-196-amliorer-son-taux-de-transformation-grce-aux-donnes-matomo", "url": "https://schedule.matomocamp.org/matomocamp-2025/talk/MX9BEA/", "title": "Am\u00e9liorer son taux de transformation gr\u00e2ce aux donn\u00e9es Matomo", "subtitle": "", "track": "Digital Analytics", "type": "Talk", "language": "en", "abstract": "Utilisez-vous vraiment les outils matomo \u00e0 des fins marketing : analyse de performance, taux de transfo ou encore cartes de chaleurs", "description": "Vous avez Matomo, c'est d\u00e9j\u00e0 tr\u00e8s bien. Mais connaissez-vous toutes les techniques pour exploiter cet outil afin d'analyser les performances de votre site et am\u00e9liorer votre taux de transformation ?\r\nDans cette conf\u00e9rence, je vais vous pr\u00e9senter des cas pratiques pour agir \u00e0 des endroits strat\u00e9giques de votre site pour gagner des points de conversion.", "recording_license": "", "do_not_record": false, "persons": [{"id": 49, "code": "H9YP9H", "public_name": "Justine Gonzalez", "biography": "Responsable acquisition et associ\u00e9e dans l'agence de marketing digital WeBird.", "answers": []}], "links": [], "attachments": [], "answers": []}, {"id": 215, "guid": "759d7236-485c-5a73-be88-0ba39c917130", "logo": "/media/matomocamp-2025/submissions/93SYKF/data4biz_matomocamp_5T8clGE.png", "date": "2025-11-26T15:30:00+01:00", "start": "15:30", "duration": "00:30", "room": "Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0", "slug": "matomocamp-2025-215-exclusive-feedback-on-ga4-matomo-dual-tracking-", "url": "https://schedule.matomocamp.org/matomocamp-2025/talk/93SYKF/", "title": "Exclusive feedback on GA4 & Matomo dual tracking !", "subtitle": "", "track": "Use Cases", "type": "Interview", "language": "en", "abstract": "Discover a review after 6 month of dual tracking an ecommerce web site with Google Analytics 4 and Matomo\r\n\r\nAccess the conference on this Youtube live session : \r\nhttps://www.youtube.com/watch?v=e6eFvlwKhg0", "description": "Eric will be speaking to share a concrete feedback session on \u201cImplementing GA4 + Matomo dual tracking on an e-commerce website: challenges, methodology, and key learnings.\u201d\r\n\r\nOn the schedule :\r\n\ud83d\udd39 Why combining GA4 and Matomo can be a strategic advantage for e-commerce websites\r\n\ud83d\udd39 How we implemented a reliable, scalable, and GDPR-compliant dual tagging setup\r\n\ud83d\udd39 The data gap observed between the two solutions and how to interpret them\r\n\ud83d\udd39 The impacts on web performance analysis\r\n\ud83d\udd39 The tangible benefits for e-merchants seeking more sovereign and sustainable data governance\r\n\ud83d\udd39 Best practices for successfully deploying dual tracking\r\n\r\nThis presentation is based on a real use case from a client of @Data4Biz", "recording_license": "", "do_not_record": false, "persons": [{"id": 166, "code": "K8THWS", "public_name": "Eric MELOUNOU", "biography": "Eric Melounou located in Strasbourg - France\r\nSenior Consultant & trainer in Data Marketing and Web Performance\r\n15+ years of experience in data analytics consulting and training\r\nMy main skills are about helping companies to measure and improve their web performance.\r\nMy technical stack is mainly Google Marketing Platform (GTM, GA4, G.LookerStudio, GBigQuery) but also Matomo Analyics\r\nCEO of the data marketing agency data4biz.pro - creator of LeChatWeb AI solution\r\nCo-founder of the freelances network Conversion Boosters\r\nGuest lecturer in several schools", "answers": []}], "links": [], "attachments": [], "answers": []}, {"id": 201, "guid": "95afed19-9703-5504-a906-bf59ac3c1ad2", "logo": "", "date": "2025-11-26T16:00:00+01:00", "start": "16:00", "duration": "00:30", "room": "Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0", "slug": "matomocamp-2025-201-utiliser-matomo-et-les-plugins-pour-quiper-une-quipe-marketing-via-matomo-on-premise", "url": "https://schedule.matomocamp.org/matomocamp-2025/talk/LH98BL/", "title": "Utiliser Matomo et les plugins pour \u00e9quiper une \u00e9quipe marketing - Via Matomo On-Premise", "subtitle": "", "track": "Using Matomo", "type": "Talk", "language": "en", "abstract": "Pr\u00e9sentation de l'int\u00e9gration de Matomo On-Premise et de certains Plugins pour fournir des donn\u00e9es strat\u00e9giques \u00e0 une \u00e9quipe marketing : A/B Test, Heatmap/Session recording et Form Analytics", "description": "Pendant 30 minutes, une pr\u00e9sentation compl\u00e8te de l'utilisation faite par Simpl\u00e9bo pour mesurer plusieurs sites de l'\u00e9quipe marketing en utilisant Matomo, Matomo Tag Manager et des plugins de la version On Premise.\r\nPartie 1 (5 minutes) : Comment nous avons onboard\u00e9 l'\u00e9quipe marketing sur Matomo\r\nPartie 2 (5 minutes) : Utilisation des plugins A/B Test, Heatmap/Session recording et Form Analytics chez Simpl\u00e9bo\r\nPartie 3 (10 minutes) : Le run de l'\u00e9quipe tracking en lien avec l'\u00e9quipe marketing (lancement des A/B Test, r\u00e9colte des donn\u00e9es, analyse et pr\u00e9sentation d'insights business \u00e0 partir des donn\u00e9es Matomo)\r\nPartie 4 (5 minutes) : La connexion entre Matomo et notre outil de BI pour le pilotage marketing au quotidien\r\nPartie 5 (5 minutes) : Questions/R\u00e9ponses", "recording_license": "", "do_not_record": false, "persons": [{"id": 182, "code": "TQVCMK", "public_name": "Nicolas Martin", "biography": "Professionnel du marketing avec plus de 8 ans d\u2019exp\u00e9rience sp\u00e9cialis\u00e9 en inbound marketing, j\u2019accompagne les PME et startups dans la g\u00e9n\u00e9ration de trafic qualifi\u00e9 et la conversion de leads en clients fid\u00e8les. Le tout en se focalisant sur le ROI gr\u00e2ce \u00e0 des automatisations optimis\u00e9es.", "answers": []}], "links": [], "attachments": [], "answers": []}]}}]}}}