2.0 -//Pentabarf//Schedule//EN PUBLISH YWM8ET@@schedule.matomocamp.org -YWM8ET Opening Keynote en en 20251126T093000 20251126T100000 0.03000

Opening Keynote

PUBLIC CONFIRMED Panel Talk https://schedule.matomocamp.org/matomocamp-2025/talk/YWM8ET/ Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM PUBLISH FBTT7H@@schedule.matomocamp.org -FBTT7H Web Analysis with Matomo: Getting Started en en 20251126T100000 20251126T103000 0.03000

Web Analysis with Matomo: Getting Started

A first look at Matomo’s interface: Where do you locate specific metrics? What information is available in which report? This introduction to the essentials of Matomo will provide participants with a practical understanding of all relevant KPIs within the Matomo interface, guiding them through data analysis with live, hands-on demonstrations. - Visitor log - Dashboard - Behavior reports: What is happening on the website? - Acquisition reports: How do visitors arrive on the site? PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2025/talk/FBTT7H/ Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM Thomas Czernik PUBLISH A7UVNN@@schedule.matomocamp.org -A7UVNN RebelMetrics - Dashboards for Matomo with superpowers en en 20251126T104500 20251126T111500 0.03000

RebelMetrics - Dashboards for Matomo with superpowers

Demo + Q&A PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2025/talk/A7UVNN/ Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM Tomas Persson PUBLISH TR89XC@@schedule.matomocamp.org -TR89XC Unlocking the power of attribution: Techniques for Matomo Users en en 20251126T113000 20251126T120000 0.03000

Unlocking the power of attribution: Techniques for Matomo Users

PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2025/talk/TR89XC/ Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM Leticia Rodríguez Morado PUBLISH JUWEHK@@schedule.matomocamp.org -JUWEHK HyperLogLog to estimate uniqueVisitors for non-day periods in Matomo en en 20251126T140000 20251126T143000 0.03000

HyperLogLog to estimate uniqueVisitors for non-day periods in Matomo

- Explain unique visitor issue - Why we can't calculate unique visitors for non-day periods - How HyperLoglog helps - What was the performance impact on AbTesting plugin, when we enabled it. - Possible usecases in Matomo PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2025/talk/JUWEHK/ Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM Altamash Shaikh PUBLISH V8HLRG@@schedule.matomocamp.org -V8HLRG When users think differently: unexpected insights from user behaviour en en 20251126T144500 20251126T151500 0.03000

When users think differently: unexpected insights from user behaviour

Does this sound familiar? A campaign has long since ended, but even months later, visits with the old campaign parameters are still appearing? Or there are more website visits than clicks on the ad? Such effects are particularly noticeable when reach measurement is possible without consent. But even with consent requests, massive distortions often occur. And the problem with ‘perpetually active’ campaign parameters is a real challenge, but it can be solved! In his session, Joachim Nickel provides exciting insights into actual visitor behaviour: why a 60-minute visit often means only three minutes of actual use – and why the conversion rate is often much too low according to web analytics. He focuses on analyses with Matomo because the effects can be traced particularly well there. However, the challenges are just as great with Google & Co. – and the solutions can be transferred directly to other tools. Look forward to specific tips on how to improve the quality of your data, recognise typical analysis errors – and make your web analytics more robust. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2025/talk/V8HLRG/ Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM Joachim Nickel PUBLISH REUUAQ@@schedule.matomocamp.org -REUUAQ UserFeedback - Collect survey and userfeedback data with Matomo en en 20251126T153000 20251126T160000 0.03000

UserFeedback - Collect survey and userfeedback data with Matomo

A demo of the plugin followed by a questions and answer session. This will be fun! PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2025/talk/REUUAQ/ Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM Tomas Persson PUBLISH ELSCHF@@schedule.matomocamp.org -ELSCHF Syntax for the Command Line Interface (On Premises) en en 20251126T160000 20251126T163000 0.03000

Syntax for the Command Line Interface (On Premises)

Proper granular control of the Matomo backend can be very liberating. If you are the person on your team who babysits the Matomo server, we can help you sieze greater control. Our presentation is intended to help people who are not using the CLI to control Matomo currently to become comfortable with using it for a half dozen scenarios which may occur once a year or once a week. This talk applies to all On Premises administrators. We will demonstrate a tool which Moises wrote to help write command line syntax for On Premises users but the content can be used directly on the command line. If you only use "console core:archive" now, we will help you go forward with some other commands and some other parameter options. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2025/talk/ELSCHF/ Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM Moises Pindi Evan Genest PUBLISH F3E7FN@@schedule.matomocamp.org -F3E7FN Closing Keynote en en 20251126T163000 20251126T170000 0.03000

Closing Keynote

PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2025/talk/F3E7FN/ Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM PUBLISH FFZSK8@@schedule.matomocamp.org -FFZSK8 Supercharging Matomo: AI Analytics with the Model Context Protocol (MCP) en en 20251126T100000 20251126T103000 0.03000

Supercharging Matomo: AI Analytics with the Model Context Protocol (MCP)

Join Ronan Hello at MatomoCamp 2025 to discover how integrating Matomo with the Model Context Protocol (MCP) unlocks new possibilities for AI-powered analytics. We’ll explore how MCP enables Matomo to connect seamlessly with external data, tools, and real-time sources, enhancing analytics workflows and delivering smarter, privacy-focused insights. This session covers practical integration strategies, real-world use cases, and the future of AI-driven analytics using Matomo and MCP. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2025/talk/FFZSK8/ Room 2 - https://www.youtube.com/watch?v=L0CfB-LeshM Ronan Hello PUBLISH BVCJTG@@schedule.matomocamp.org -BVCJTG Unlocking Insights: An Introduction to Matomo’s Custom Reports en en 20251126T104500 20251126T111500 0.03000

Unlocking Insights: An Introduction to Matomo’s Custom Reports

Discover how Matomo’s Custom Reports premium feature empowers teams to build exactly the reports they need without compromise. In this session, we’ll explore how to create tailored analytics views using dimensions, metrics, and powerful filtering options. We’ll walk through real use cases, show how to replace complex manual reporting workflows, and demonstrate how Custom Reports can help organizations surface deeper, more actionable insights from their Matomo data. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2025/talk/BVCJTG/ Room 2 - https://www.youtube.com/watch?v=L0CfB-LeshM Ronan Chardonneau PUBLISH CTFX3G@@schedule.matomocamp.org -CTFX3G Tech Setup & Optimizing 1st Party Tracking on Virtual Servers en en 20251126T113000 20251126T120000 0.03000

Tech Setup & Optimizing 1st Party Tracking on Virtual Servers

PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2025/talk/CTFX3G/ Room 2 - https://www.youtube.com/watch?v=L0CfB-LeshM Michael Kornobis PUBLISH 7AM7ZD@@schedule.matomocamp.org -7AM7ZD Using Matomo URL Parameters to Track Conversions, Website Visits en en 20251126T140000 20251126T143000 0.03000

Using Matomo URL Parameters to Track Conversions, Website Visits

If you're considering moving to Matomo but are afraid to leave Analytics because you're also running pay-per-click campaigns, rest assured, you can make the move. Matomo's URL Builder let's you add parameters to track any type of campaign, including Google and MSN ad platforms and social media ads and sponsored posts. In this presentation, you'll learn how to properly set up your parameters to ensure consistency and clean data, where to find it on the Matomo Dashboard, and what you can learn from it over time. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2025/talk/7AM7ZD/ Room 2 - https://www.youtube.com/watch?v=L0CfB-LeshM Dianna Huff PUBLISH JUTSCK@@schedule.matomocamp.org -JUTSCK Ethical analytics in public and private sector organisations en en 20251126T144500 20251126T151500 0.03000

Ethical analytics in public and private sector organisations

PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2025/talk/JUTSCK/ Room 2 - https://www.youtube.com/watch?v=L0CfB-LeshM Amrdeep athwal PUBLISH KQ3ERU@@schedule.matomocamp.org -KQ3ERU Matomo Partner Programme 2025: What We’ve Built, What We’ve Learned, and What Comes Next en en 20251126T153000 20251126T160000 0.03000

Matomo Partner Programme 2025: What We’ve Built, What We’ve Learned, and What Comes Next

Discover the story behind the Matomo Partner Programme launched on April 1st, 2025. I’ll share the benefits for partners, the lessons learned while onboarding full implementation partners, surprising services we’ve uncovered, and what’s coming next — including new partner types and features that will expand Matomo’s ecosystem. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2025/talk/KQ3ERU/ Room 2 - https://www.youtube.com/watch?v=L0CfB-LeshM Ronan Chardonneau PUBLISH TY3YEY@@schedule.matomocamp.org -TY3YEY Server-side tracking without Google's infrastructure en en 20251126T160000 20251126T163000 0.03000

Server-side tracking without Google's infrastructure

Many people think that it's not possible to configure server-side tracking without Google Tag Manager, but that's not the truth. In this session, I’ll demonstrate how one can have a full server-side tracking setup that connects your conversion data to ad platforms server-side, like Meta CAPI, Google Ads API, and Microsoft Ads API – without using any Google infrastructure. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2025/talk/TY3YEY/ Room 2 - https://www.youtube.com/watch?v=L0CfB-LeshM Anni Salo PUBLISH 7PBNAL@@schedule.matomocamp.org -7PBNAL Peut-on encore faire confiance aux GAFAM ? Panorama des alternatives open source et européennes en en 20251126T100000 20251126T103000 0.03000

Peut-on encore faire confiance aux GAFAM ? Panorama des alternatives open source et européennes

De la messagerie à l’analytics, du cloud à l’IA, les alternatives aux géants américains (et chinois) se multiplient. Mais sont-elles viables à grande échelle ? Je propose un tour d’horizon comparatif des solutions open source et européennes : Matomo vs GA4, Mistral vs OpenAI, Scaleway vs AWS… avec une analyse des bénéfices, limites, coûts cachés et potentiel de montée en puissance. Une conférence à la croisée de la tech, de la souveraineté numérique et du marketing éthique, pour comprendre comment concilier performance et indépendance dans un monde dominé par les GAFAM. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2025/talk/7PBNAL/ Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0 Gabrielle Manfre PUBLISH MZVM3Q@@schedule.matomocamp.org -MZVM3Q Tracking health check: how to spot and fix issues affecting your conversions en en 20251126T104500 20251126T111500 0.03000

Tracking health check: how to spot and fix issues affecting your conversions

Many tracking issues don’t show obvious error messages but can still impact your data quality and conversion reporting. In this session, we’ll show you a free and simple way to audit your current website`s tracking health and get actionable insights on how to fix both client-side and server-side tracking. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2025/talk/MZVM3Q/ Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0 Dan Murovtsev PUBLISH 7PEAEU@@schedule.matomocamp.org -7PEAEU Mettre en place sa stratégie éditoriale SEO idéale étape par étape en en 20251126T113000 20251126T120000 0.03000

Mettre en place sa stratégie éditoriale SEO idéale étape par étape

Au moment de publier du contenus sur votre site web, vous hésitez à : - produire en masse pour maximiser vos chances d'attirer du trafic (au risque d'exploser le budget et de diluer les résultats), - faire du tri dans les centaines de contenus déjà publiés sur le site sans savoir par où commencer, - améliorer les pages et articles qui ne sont plus alignés avec votre positionnement et image de marque, sans savoir lesquels ont vraiment du potentiel... Votre stratégie éditoriale SEO doit être adaptée à vos objectifs, les besoins de vos clients et la réalité de votre contexte commercial. Parce que publier pour publier n'apportera jamais de résultats solides et pérennes. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2025/talk/7PEAEU/ Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0 Christelle Pacaud PUBLISH ETEMJB@@schedule.matomocamp.org -ETEMJB Intégrer Matomo avec Drupal en en 20251126T140000 20251126T143000 0.03000

Intégrer Matomo avec Drupal

Panorama des pratiques les plus courantes : - Module Drupal : compatibilité, paramétrage - Module avec Matomo Tag Manager - Intégration du code javascript (via GTM, dans le template) - Les CMP (Cookie Management Platform), exemple du module TacJS - Tester l'intégration, les vérifications à effectuer PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2025/talk/ETEMJB/ Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0 Simon Mourret PUBLISH MX9BEA@@schedule.matomocamp.org -MX9BEA Améliorer son taux de transformation grâce aux données Matomo en en 20251126T144500 20251126T151500 0.03000

Améliorer son taux de transformation grâce aux données Matomo

Vous avez Matomo, c'est déjà très bien. Mais connaissez-vous toutes les techniques pour exploiter cet outil afin d'analyser les performances de votre site et améliorer votre taux de transformation ? Dans cette conférence, je vais vous présenter des cas pratiques pour agir à des endroits stratégiques de votre site pour gagner des points de conversion. PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2025/talk/MX9BEA/ Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0 Justine Gonzalez PUBLISH 93SYKF@@schedule.matomocamp.org -93SYKF Exclusive feedback on GA4 & Matomo dual tracking ! en en 20251126T153000 20251126T160000 0.03000

Exclusive feedback on GA4 & Matomo dual tracking !

Eric will be speaking to share a concrete feedback session on “Implementing GA4 + Matomo dual tracking on an e-commerce website: challenges, methodology, and key learnings.” On the schedule : 🔹 Why combining GA4 and Matomo can be a strategic advantage for e-commerce websites 🔹 How we implemented a reliable, scalable, and GDPR-compliant dual tagging setup 🔹 The data gap observed between the two solutions and how to interpret them 🔹 The impacts on web performance analysis 🔹 The tangible benefits for e-merchants seeking more sovereign and sustainable data governance 🔹 Best practices for successfully deploying dual tracking This presentation is based on a real use case from a client of @Data4Biz PUBLIC CONFIRMED Interview https://schedule.matomocamp.org/matomocamp-2025/talk/93SYKF/ Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0 Eric MELOUNOU PUBLISH LH98BL@@schedule.matomocamp.org -LH98BL Utiliser Matomo et les plugins pour équiper une équipe marketing - Via Matomo On-Premise en en 20251126T160000 20251126T163000 0.03000

Utiliser Matomo et les plugins pour équiper une équipe marketing - Via Matomo On-Premise

Pendant 30 minutes, une présentation complète de l'utilisation faite par Simplébo pour mesurer plusieurs sites de l'équipe marketing en utilisant Matomo, Matomo Tag Manager et des plugins de la version On Premise. Partie 1 (5 minutes) : Comment nous avons onboardé l'équipe marketing sur Matomo Partie 2 (5 minutes) : Utilisation des plugins A/B Test, Heatmap/Session recording et Form Analytics chez Simplébo Partie 3 (10 minutes) : Le run de l'équipe tracking en lien avec l'équipe marketing (lancement des A/B Test, récolte des données, analyse et présentation d'insights business à partir des données Matomo) Partie 4 (5 minutes) : La connexion entre Matomo et notre outil de BI pour le pilotage marketing au quotidien Partie 5 (5 minutes) : Questions/Réponses PUBLIC CONFIRMED Talk https://schedule.matomocamp.org/matomocamp-2025/talk/LH98BL/ Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0 Nicolas Martin