0.11 matomocamp-2025 2025-11-26 2025-11-26 1 00:05 https://schedule.matomocamp.org/matomocamp-2025/schedule/ Europe/Madrid 2025-11-26T09:30:00+01:00 09:30 00:30 Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM matomocamp-2025-216-opening-keynote https://schedule.matomocamp.org/matomocamp-2025/talk/YWM8ET/ false Panel Talk en Opening Keynote 2025-11-26T10:00:00+01:00 10:00 00:30 Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM matomocamp-2025-209-web-analysis-with-matomo-getting-started https://schedule.matomocamp.org/matomocamp-2025/talk/FBTT7H/ true Using Matomo Talk en Learn the fundamentals of Matomo Analytics! This presentation offers an overview of its core features, how to identify relevant metrics, and how to interpret the data. Ideal for beginners or as a refresher for existing users. A first look at Matomo’s interface: Where do you locate specific metrics? What information is available in which report? This introduction to the essentials of Matomo will provide participants with a practical understanding of all relevant KPIs within the Matomo interface, guiding them through data analysis with live, hands-on demonstrations. - Visitor log - Dashboard - Behavior reports: What is happening on the website? - Acquisition reports: How do visitors arrive on the site? Thomas Czernik 2025-11-26T10:45:00+01:00 10:45 00:30 Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM matomocamp-2025-198-rebelmetrics-dashboards-for-matomo-with-superpowers https://schedule.matomocamp.org/matomocamp-2025/talk/A7UVNN/ false Digital Analytics Talk en I will demo our Dashboard solution for Matomo and explain why it outperforms any other Dashboard solution available for Matomo. Demo + Q&A Tomas Persson 2025-11-26T11:30:00+01:00 11:30 00:30 Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM matomocamp-2025-205-unlocking-the-power-of-attribution-techniques-for-matomo-users https://schedule.matomocamp.org/matomocamp-2025/talk/TR89XC/ false Use Cases Talk en A work-in-progress idea: Explore practical examples and data analysis techniques to maximize Matomo's attribution data, including an idea about export and analysis it in other tools Leticia Rodríguez Morado 2025-11-26T14:00:00+01:00 14:00 00:30 Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM matomocamp-2025-210-hyperloglog-to-estimate-uniquevisitors-for-non-day-periods-in-matomo https://schedule.matomocamp.org/matomocamp-2025/talk/JUWEHK/ false Use Cases Talk en For non-day periods unique visitors are not unique in Matomo, they are basically sum of unique visitors. HyperLogLog solves this issue by using a probabilistic algorithm to estimate unique values in large dataset. - Explain unique visitor issue - Why we can't calculate unique visitors for non-day periods - How HyperLoglog helps - What was the performance impact on AbTesting plugin, when we enabled it. - Possible usecases in Matomo Altamash Shaikh 2025-11-26T14:45:00+01:00 14:45 00:30 Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM matomocamp-2025-203-when-users-think-differently-unexpected-insights-from-user-behaviour https://schedule.matomocamp.org/matomocamp-2025/talk/V8HLRG/ false Digital Analytics Talk en Falsified campaign data and unrealistic conversion rates? Learn how to identify typical analysis errors and make your web analytics more robust and meaningful in the long term with specific tips. Does this sound familiar? A campaign has long since ended, but even months later, visits with the old campaign parameters are still appearing? Or there are more website visits than clicks on the ad? Such effects are particularly noticeable when reach measurement is possible without consent. But even with consent requests, massive distortions often occur. And the problem with ‘perpetually active’ campaign parameters is a real challenge, but it can be solved! In his session, Joachim Nickel provides exciting insights into actual visitor behaviour: why a 60-minute visit often means only three minutes of actual use – and why the conversion rate is often much too low according to web analytics. He focuses on analyses with Matomo because the effects can be traced particularly well there. However, the challenges are just as great with Google & Co. – and the solutions can be transferred directly to other tools. Look forward to specific tips on how to improve the quality of your data, recognise typical analysis errors – and make your web analytics more robust. Joachim Nickel 2025-11-26T15:30:00+01:00 15:30 00:30 Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM matomocamp-2025-197-userfeedback-collect-survey-and-userfeedback-data-with-matomo https://schedule.matomocamp.org/matomocamp-2025/talk/REUUAQ/ false Digital Analytics Talk en In this session we will demo our plugin UserFeedback for Matomo. This plugin will give you the opportunity to add forms and surveys to your websites through the Matomo interface. A demo of the plugin followed by a questions and answer session. This will be fun! Tomas Persson 2025-11-26T16:00:00+01:00 16:00 00:30 Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM matomocamp-2025-220-syntax-for-the-command-line-interface-on-premises- https://schedule.matomocamp.org/matomocamp-2025/talk/ELSCHF/ false Talk en Explore Matomo’s Command Line Interface for analytics automation, report archiving, maintenance, uprgrading to newer Matomo versions, and plugin management. Proper granular control of the Matomo backend can be very liberating. If you are the person on your team who babysits the Matomo server, we can help you sieze greater control. Our presentation is intended to help people who are not using the CLI to control Matomo currently to become comfortable with using it for a half dozen scenarios which may occur once a year or once a week. This talk applies to all On Premises administrators. We will demonstrate a tool which Moises wrote to help write command line syntax for On Premises users but the content can be used directly on the command line. If you only use "console core:archive" now, we will help you go forward with some other commands and some other parameter options. Moises PindiEvan Genest 2025-11-26T16:30:00+01:00 16:30 00:30 Room 1 - https://www.youtube.com/watch?v=_XyPFjX7roM matomocamp-2025-217-closing-keynote https://schedule.matomocamp.org/matomocamp-2025/talk/F3E7FN/ false Talk en Closing Keynote 2025-11-26T10:00:00+01:00 10:00 00:30 Room 2 - https://www.youtube.com/watch?v=L0CfB-LeshM matomocamp-2025-194-supercharging-matomo-ai-analytics-with-the-model-context-protocol-mcp- https://schedule.matomocamp.org/matomocamp-2025/talk/FFZSK8/ false Artificial Intelligence Talk en Explore how Matomo and the Model Context Protocol (MCP) enable smarter, real-time AI analytics by connecting to external data and tools. Join Ronan Hello for insights and integration tips at MatomoCamp 2025! Join Ronan Hello at MatomoCamp 2025 to discover how integrating Matomo with the Model Context Protocol (MCP) unlocks new possibilities for AI-powered analytics. We’ll explore how MCP enables Matomo to connect seamlessly with external data, tools, and real-time sources, enhancing analytics workflows and delivering smarter, privacy-focused insights. This session covers practical integration strategies, real-world use cases, and the future of AI-driven analytics using Matomo and MCP. Ronan Hello 2025-11-26T10:45:00+01:00 10:45 00:30 Room 2 - https://www.youtube.com/watch?v=L0CfB-LeshM matomocamp-2025-223-unlocking-insights-an-introduction-to-matomo-s-custom-reports https://schedule.matomocamp.org/matomocamp-2025/talk/BVCJTG/ false Talk en Learn how Matomo’s Custom Reports let you build tailored dashboards by combining dimensions and metrics. Discover practical use cases and how this premium feature helps turn data into clear, actionable insights. Discover how Matomo’s Custom Reports premium feature empowers teams to build exactly the reports they need without compromise. In this session, we’ll explore how to create tailored analytics views using dimensions, metrics, and powerful filtering options. We’ll walk through real use cases, show how to replace complex manual reporting workflows, and demonstrate how Custom Reports can help organizations surface deeper, more actionable insights from their Matomo data. Ronan Chardonneau 2025-11-26T11:30:00+01:00 11:30 00:30 Room 2 - https://www.youtube.com/watch?v=L0CfB-LeshM matomocamp-2025-218-tech-setup-optimizing-1st-party-tracking-on-virtual-servers https://schedule.matomocamp.org/matomocamp-2025/talk/CTFX3G/ false Talk en Learn how to deploy and optimize a first-party tracking setup on virtual servers. Covers performance tuning, caching, and server configuration for reliable, scalable, and fast analytics collection. Michael Kornobis 2025-11-26T14:00:00+01:00 14:00 00:30 Room 2 - https://www.youtube.com/watch?v=L0CfB-LeshM matomocamp-2025-206-using-matomo-url-parameters-to-track-conversions-website-visits https://schedule.matomocamp.org/matomocamp-2025/talk/7AM7ZD/ false Using Matomo Talk en Tracking conversions and website visits from pay-per-click, social media, and other online marketing activities -- and then seeing that precise data in Matomo -- is super easy with the Matomo URL Builder. If you're considering moving to Matomo but are afraid to leave Analytics because you're also running pay-per-click campaigns, rest assured, you can make the move. Matomo's URL Builder let's you add parameters to track any type of campaign, including Google and MSN ad platforms and social media ads and sponsored posts. In this presentation, you'll learn how to properly set up your parameters to ensure consistency and clean data, where to find it on the Matomo Dashboard, and what you can learn from it over time. Dianna Huff 2025-11-26T14:45:00+01:00 14:45 00:30 Room 2 - https://www.youtube.com/watch?v=L0CfB-LeshM matomocamp-2025-211-ethical-analytics-in-public-and-private-sector-organisations https://schedule.matomocamp.org/matomocamp-2025/talk/JUTSCK/ false Digital Analytics Talk en While we have never had more ability to track users and their interactions with our digital services it is important that we ensure that we are doing this in a ethical manner and not just a legal manner Amrdeep athwal 2025-11-26T15:30:00+01:00 15:30 00:30 Room 2 - https://www.youtube.com/watch?v=L0CfB-LeshM matomocamp-2025-222-matomo-partner-programme-2025-what-we-ve-built-what-we-ve-learned-and-what-comes-next https://schedule.matomocamp.org/matomocamp-2025/talk/KQ3ERU/ false Talk en Matomo’s Partner Programme launched on April 1st, 2025. Learn why it was created, the value for agencies, key lessons from our first partners, and what’s coming next with new partner types and features to grow the Matomo ecosystem. Discover the story behind the Matomo Partner Programme launched on April 1st, 2025. I’ll share the benefits for partners, the lessons learned while onboarding full implementation partners, surprising services we’ve uncovered, and what’s coming next — including new partner types and features that will expand Matomo’s ecosystem. Ronan Chardonneau 2025-11-26T16:00:00+01:00 16:00 00:30 Room 2 - https://www.youtube.com/watch?v=L0CfB-LeshM matomocamp-2025-219-server-side-tracking-without-google-s-infrastructure https://schedule.matomocamp.org/matomocamp-2025/talk/TY3YEY/ false Talk en Learn how to set up server-side tracking without Google’s tools. I’ll show how to easily connect your conversion data with ad platforms through ad platform APIs - without GTM. Many people think that it's not possible to configure server-side tracking without Google Tag Manager, but that's not the truth. In this session, I’ll demonstrate how one can have a full server-side tracking setup that connects your conversion data to ad platforms server-side, like Meta CAPI, Google Ads API, and Microsoft Ads API – without using any Google infrastructure. Anni Salo 2025-11-26T10:00:00+01:00 10:00 00:30 Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0 matomocamp-2025-191-peut-on-encore-faire-confiance-aux-gafam-panorama-des-alternatives-open-source-et-europennes https://schedule.matomocamp.org/matomocamp-2025/talk/7PBNAL/ false Business Talk en Peut-on encore faire confiance aux GAFAM ? Un tour d’horizon des alternatives open source et européennes (Matomo, Mistral, Scaleway…), leurs forces, limites et potentiel pour un numérique plus éthique, souverain et performant. De la messagerie à l’analytics, du cloud à l’IA, les alternatives aux géants américains (et chinois) se multiplient. Mais sont-elles viables à grande échelle ? Je propose un tour d’horizon comparatif des solutions open source et européennes : Matomo vs GA4, Mistral vs OpenAI, Scaleway vs AWS… avec une analyse des bénéfices, limites, coûts cachés et potentiel de montée en puissance. Une conférence à la croisée de la tech, de la souveraineté numérique et du marketing éthique, pour comprendre comment concilier performance et indépendance dans un monde dominé par les GAFAM. /media/matomocamp-2025/submissions/7PBNAL/Visuel_Masterclass_X_MatomoCamp_iuFq2si.png Gabrielle Manfre 2025-11-26T10:45:00+01:00 10:45 00:30 Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0 matomocamp-2025-221-tracking-health-check-how-to-spot-and-fix-issues-affecting-your-conversions https://schedule.matomocamp.org/matomocamp-2025/talk/MZVM3Q/ false Talk en Let`s define what affects your conversion tracking and attribution accuracy – and how to fix it. Many tracking issues don’t show obvious error messages but can still impact your data quality and conversion reporting. In this session, we’ll show you a free and simple way to audit your current website`s tracking health and get actionable insights on how to fix both client-side and server-side tracking. /media/matomocamp-2025/submissions/MZVM3Q/stape-matomo_93ZsvFO.png Dan Murovtsev 2025-11-26T11:30:00+01:00 11:30 00:30 Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0 matomocamp-2025-212-mettre-en-place-sa-stratgie-ditoriale-seo-idale-tape-par-tape https://schedule.matomocamp.org/matomocamp-2025/talk/7PEAEU/ false Digital Marketing Talk en 5 étapes pour mettre sur pied la meilleure stratégie éditoriale SEO pour que votre entreprise attire et accompagne l'internaute intéressé par vos services de la découverte à la conversion tout en mettant en valeur votre image et vos valeurs. Au moment de publier du contenus sur votre site web, vous hésitez à : - produire en masse pour maximiser vos chances d'attirer du trafic (au risque d'exploser le budget et de diluer les résultats), - faire du tri dans les centaines de contenus déjà publiés sur le site sans savoir par où commencer, - améliorer les pages et articles qui ne sont plus alignés avec votre positionnement et image de marque, sans savoir lesquels ont vraiment du potentiel... Votre stratégie éditoriale SEO doit être adaptée à vos objectifs, les besoins de vos clients et la réalité de votre contexte commercial. Parce que publier pour publier n'apportera jamais de résultats solides et pérennes. Christelle Pacaud 2025-11-26T14:00:00+01:00 14:00 00:30 Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0 matomocamp-2025-207-intgrer-matomo-avec-drupal https://schedule.matomocamp.org/matomocamp-2025/talk/ETEMJB/ false Use Cases Talk en Présenter différents moyens d'intégrer Matomo à une plateforme Drupal Panorama des pratiques les plus courantes : - Module Drupal : compatibilité, paramétrage - Module avec Matomo Tag Manager - Intégration du code javascript (via GTM, dans le template) - Les CMP (Cookie Management Platform), exemple du module TacJS - Tester l'intégration, les vérifications à effectuer Simon Mourret 2025-11-26T14:45:00+01:00 14:45 00:30 Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0 matomocamp-2025-196-amliorer-son-taux-de-transformation-grce-aux-donnes-matomo https://schedule.matomocamp.org/matomocamp-2025/talk/MX9BEA/ false Digital Analytics Talk en Utilisez-vous vraiment les outils matomo à des fins marketing : analyse de performance, taux de transfo ou encore cartes de chaleurs Vous avez Matomo, c'est déjà très bien. Mais connaissez-vous toutes les techniques pour exploiter cet outil afin d'analyser les performances de votre site et améliorer votre taux de transformation ? Dans cette conférence, je vais vous présenter des cas pratiques pour agir à des endroits stratégiques de votre site pour gagner des points de conversion. /media/matomocamp-2025/submissions/MX9BEA/matomo-camp_jd25Wu7.png Justine Gonzalez 2025-11-26T15:30:00+01:00 15:30 00:30 Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0 matomocamp-2025-215-exclusive-feedback-on-ga4-matomo-dual-tracking- https://schedule.matomocamp.org/matomocamp-2025/talk/93SYKF/ false Use Cases Interview en Discover a review after 6 month of dual tracking an ecommerce web site with Google Analytics 4 and Matomo Access the conference on this Youtube live session : https://www.youtube.com/watch?v=e6eFvlwKhg0 Eric will be speaking to share a concrete feedback session on “Implementing GA4 + Matomo dual tracking on an e-commerce website: challenges, methodology, and key learnings.” On the schedule : 🔹 Why combining GA4 and Matomo can be a strategic advantage for e-commerce websites 🔹 How we implemented a reliable, scalable, and GDPR-compliant dual tagging setup 🔹 The data gap observed between the two solutions and how to interpret them 🔹 The impacts on web performance analysis 🔹 The tangible benefits for e-merchants seeking more sovereign and sustainable data governance 🔹 Best practices for successfully deploying dual tracking This presentation is based on a real use case from a client of @Data4Biz /media/matomocamp-2025/submissions/93SYKF/data4biz_matomocamp_5T8clGE.png Eric MELOUNOU 2025-11-26T16:00:00+01:00 16:00 00:30 Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0 matomocamp-2025-201-utiliser-matomo-et-les-plugins-pour-quiper-une-quipe-marketing-via-matomo-on-premise https://schedule.matomocamp.org/matomocamp-2025/talk/LH98BL/ false Using Matomo Talk en Présentation de l'intégration de Matomo On-Premise et de certains Plugins pour fournir des données stratégiques à une équipe marketing : A/B Test, Heatmap/Session recording et Form Analytics Pendant 30 minutes, une présentation complète de l'utilisation faite par Simplébo pour mesurer plusieurs sites de l'équipe marketing en utilisant Matomo, Matomo Tag Manager et des plugins de la version On Premise. Partie 1 (5 minutes) : Comment nous avons onboardé l'équipe marketing sur Matomo Partie 2 (5 minutes) : Utilisation des plugins A/B Test, Heatmap/Session recording et Form Analytics chez Simplébo Partie 3 (10 minutes) : Le run de l'équipe tracking en lien avec l'équipe marketing (lancement des A/B Test, récolte des données, analyse et présentation d'insights business à partir des données Matomo) Partie 4 (5 minutes) : La connexion entre Matomo et notre outil de BI pour le pilotage marketing au quotidien Partie 5 (5 minutes) : Questions/Réponses Nicolas Martin