MatomoCamp 2025
Opening Keynote
Peut-on encore faire confiance aux GAFAM ? Un tour d’horizon des alternatives open source et européennes (Matomo, Mistral, Scaleway…), leurs forces, limites et potentiel pour un numérique plus éthique, souverain et performant.
Explore how Matomo and the Model Context Protocol (MCP) enable smarter, real-time AI analytics by connecting to external data and tools. Join Ronan Hello for insights and integration tips at MatomoCamp 2025!
Learn the fundamentals of Matomo Analytics! This presentation offers an overview of its core features, how to identify relevant metrics, and how to interpret the data. Ideal for beginners or as a refresher for existing users.
I will demo our Dashboard solution for Matomo and explain why it outperforms any other Dashboard solution available for Matomo.
Let`s define what affects your conversion tracking and attribution accuracy – and how to fix it.
Learn how Matomo’s Custom Reports let you build tailored dashboards by combining dimensions and metrics. Discover practical use cases and how this premium feature helps turn data into clear, actionable insights.
5 étapes pour mettre sur pied la meilleure stratégie éditoriale SEO pour que votre entreprise attire et accompagne l'internaute intéressé par vos services de la découverte à la conversion tout en mettant en valeur votre image et vos valeurs.
Learn how to deploy and optimize a first-party tracking setup on virtual servers. Covers performance tuning, caching, and server configuration for reliable, scalable, and fast analytics collection.
A work-in-progress idea: Explore practical examples and data analysis techniques to maximize Matomo's attribution data, including an idea about export and analysis it in other tools
For non-day periods unique visitors are not unique in Matomo, they are basically sum of unique visitors. HyperLogLog solves this issue by using a probabilistic algorithm to estimate unique values in large dataset.
Présenter différents moyens d'intégrer Matomo à une plateforme Drupal
Tracking conversions and website visits from pay-per-click, social media, and other online marketing activities -- and then seeing that precise data in Matomo -- is super easy with the Matomo URL Builder.
Utilisez-vous vraiment les outils matomo à des fins marketing : analyse de performance, taux de transfo ou encore cartes de chaleurs
While we have never had more ability to track users and their interactions with our digital services it is important that we ensure that we are doing this in a ethical manner and not just a legal manner
Falsified campaign data and unrealistic conversion rates? Learn how to identify typical analysis errors and make your web analytics more robust and meaningful in the long term with specific tips.
Discover a review after 6 month of dual tracking an ecommerce web site with Google Analytics 4 and Matomo
Access the conference on this Youtube live session :
https://www.youtube.com/watch?v=e6eFvlwKhg0
Matomo’s Partner Programme launched on April 1st, 2025. Learn why it was created, the value for agencies, key lessons from our first partners, and what’s coming next with new partner types and features to grow the Matomo ecosystem.
In this session we will demo our plugin UserFeedback for Matomo. This plugin will give you the opportunity to add forms and surveys to your websites through the Matomo interface.
Learn how to set up server-side tracking without Google’s tools. I’ll show how to easily connect your conversion data with ad platforms through ad platform APIs - without GTM.
Explore Matomo’s Command Line Interface for analytics automation, report archiving, maintenance, uprgrading to newer Matomo versions, and plugin management.
Présentation de l'intégration de Matomo On-Premise et de certains Plugins pour fournir des données stratégiques à une équipe marketing : A/B Test, Heatmap/Session recording et Form Analytics
Closing Keynote