MatomoCamp 2025

Opening Keynote

Peut-on encore faire confiance aux GAFAM ? Un tour d’horizon des alternatives open source et européennes (Matomo, Mistral, Scaleway…), leurs forces, limites et potentiel pour un numérique plus éthique, souverain et performant.

Explore how Matomo and the Model Context Protocol (MCP) enable smarter, real-time AI analytics by connecting to external data and tools. Join Ronan Hello for insights and integration tips at MatomoCamp 2025!

Learn the fundamentals of Matomo Analytics! This presentation offers an overview of its core features, how to identify relevant metrics, and how to interpret the data. Ideal for beginners or as a refresher for existing users.

Learn how to build effective funnels using Matomo Tag Manager in Single Page Applications and hybrid websites. Handle dynamic page changes, virtual pageviews, and advanced trigger logic to accurately track user journeys.

I will demo our Dashboard solution for Matomo and explain why it outperforms any other Dashboard solution available for Matomo.

Internet repose sur une infrastructure physique lourde et énergivore. Pour limiter son impact, il est essentiel de concevoir des sites plus sobres, accessibles et durables. WordPress, CMS open source permet d’intégrer des pratiques d’éco-conception.

5 étapes pour mettre sur pied la meilleure stratégie éditoriale SEO pour que votre entreprise attire et accompagne l'internaute intéressé par vos services de la découverte à la conversion tout en mettant en valeur votre image et vos valeurs.

Learn how to deploy and optimize a first-party tracking setup on virtual servers. Covers performance tuning, caching, and server configuration for reliable, scalable, and fast analytics collection.

A work-in-progress idea: Explore practical examples and data analysis techniques to maximize Matomo's attribution data, including an idea about export and analysis it in other tools

For non-day periods unique visitors are not unique in Matomo, they are basically sum of unique visitors. HyperLogLog solves this issue by using a probabilistic algorithm to estimate unique values in large dataset.

Présenter différents moyens d'intégrer Matomo à une plateforme Drupal

Tracking conversions and website visits from pay-per-click, social media, and other online marketing activities -- and then seeing that precise data in Matomo -- is super easy with the Matomo URL Builder.

Utilisez-vous vraiment les outils matomo à des fins marketing : analyse de performance, taux de transfo ou encore cartes de chaleurs

While we have never had more ability to track users and their interactions with our digital services it is important that we ensure that we are doing this in a ethical manner and not just a legal manner

Falsified campaign data and unrealistic conversion rates? Learn how to identify typical analysis errors and make your web analytics more robust and meaningful in the long term with specific tips.

Intro
First-Touch Attribution
Last-Touch
Linear
Time Decay
Data-Driven
II. Practical Implementation
Data Collection & Integration
Cross-Device & Cross-Channel Tracking
The "Dark Funnel"
Improving Customer Journey
Aligning Sales & Marketing

With the rise of privacy advocates and government legislators threatening Google Analytics, is Matomo Analytics an ethical alternative?

Retour d'expérience d'un dual tracking avec GA4 et Matomo sur un site ecommerce (en français ou anglais - à confirmer)

Learn how to set up server-side tracking without Google’s tools. I’ll show how to easily connect your conversion data with ad platforms through ad platform APIs - without GTM.

Explore Matomo’s Command Line Interface for analytics automation, report archiving, maintenance, uprgrading to newer Matomo versions, and plugin management.

Présentation de l'intégration de Matomo On-Premise et de certains Plugins pour fournir des données stratégiques à une équipe marketing : A/B Test, Heatmap/Session recording et Form Analytics

Closing Keynote