MatomoCamp 2025

An engineer with over 11 years of experience in tech, currently serving as a Senior Software Engineer at InnoCraft. In my role, I contribute to the development of plugins in Matomo Analytics, a widely used open-source analytics solution championing user privacy and data ownership.

Analytics veteran with almost two decades experience across direct and digital marketing in multiple industries and sectors

Anni Salo is the CEO of Tracklution, a SaaS platform that helps marketers achieve accurate, effective conversion tracking. With a background in digital marketing and analytics, she focuses on making advanced server-side tracking accessible – so teams can trust their data and improve results across every ad platform – without relying on Google’s infrastructure.

J’ai décidé que plus aucune entreprise en France ne devrait gaspiller des efforts et du budget dans le SEO sans comprendre parfaitement ce qu'elle fait et pourquoi !
En tant qu’ancienne enseignante, je sais combien il est important d’avoir les connaissances suffisantes pour être autonome, savoir quoi prioriser et atteindre ses objectifs.
C’est ce qui me guide depuis 2019 dans mes missions clients quand je les aide à reprendre le contrôle sur leur SEO grâce à une stratégie rentable et efficace.

Tech-savvy and detail-oriented, Dan knows server-side tagging inside out. His approach - nerd to nerd - focuses on turning business tracking needs into clean setups. When not tagging, he’s into music, fantasy books, and scientific podcasts.

The President of Huff Industrial Marketing, Inc., Dianna Huff and her team work with smaller industrial manufacturers to provide custom build websites and ongoing marketing. Dianna has been using Matomo since 2022 to track clients' online marketing results. She specializes in small data sets -- and getting results for her clients.

Eric Melounou located in Strasbourg - France
Senior Consultant & trainer in Data Marketing and Web Performance
15+ years of experience in data analytics consulting and training
My main skills are about helping companies to measure and improve their web performance.
My technical stack is mainly Google Marketing Platform (GTM, GA4, G.LookerStudio, GBigQuery) but also Matomo Analyics
CEO of the data marketing agency data4biz.pro - creator of LeChatWeb AI solution
Co-founder of the freelances network Conversion Boosters
Guest lecturer in several schools

CSM, at Matomo since 2021

CMO Freelance | Formatrice | Je crée des agents IA personnalisés pour aider les entreprises à gagner du temps et des clients

Joachim Nickel is one of the leading Matomo experts in the German-speaking world and a speaker who conveys data protection and web analytics in an understandable, practical and humorous way. As president of the Contao Association and a long-time open source advocate, he brings not only deep technical expertise, but also a passion for transparent and data protection-compliant solutions.

He has specialised in Matomo (formerly Piwik) since 2010 and has already prepared hundreds of companies and organisations for the data-driven future with his seminars, workshops and lectures. Whether at international conferences, in online seminars or as a lecturer at renowned academies, Joachim Nickel inspires with storytelling, clear practical examples and knowledge that can be put into practice immediately.

His topics range from Matomo implementation and campaign tracking to the challenges of GDPR in web analytics. If you are looking for in-depth analytics knowledge that sticks and is fun, Joachim Nickel is the right person for you.

Responsable acquisition et associée dans l'agence de marketing digital WeBird.

I have been working as a Web Analyst for over 10 years, leading measurement projects and analytics teams. My previous employers include both international agencies and end-clients.

I'm currently in charge of analytics projects at optimizar.info, where we mainly use Matomo to develop measurement strategies and analytics solutions across multiple sectors and markets. Among other things, we have published documentation in Spanish to help people get started in web analytics with Matomo: https://docs.optimizar.info/

With 15+ years of experience across digital startups, global adtech firms, and one of Germany’s largest media companies, I specialize in tracking, tagging, and analytics. My career spans both commercial and technical roles, giving me a unique perspective on how data-driven strategies create measurable impact. I am passionate about helping organizations implement effective tracking setups, leverage tagging technologies, and turn analytics into actionable insights. By combining a growth mindset with strong commercial awareness and technical expertise, I support teams in understanding customer behavior and optimizing success metrics. I enjoy sharing my knowledge of technology, data, and digital media to inspire others in the analytics community.

I specialize in Matomo On Premises, networks, containerized deployment, server configuration. I am attending Matomocamp from Suceava Romania.

Professionnel du marketing avec plus de 8 ans d’expérience spécialisé en inbound marketing, j’accompagne les PME et startups dans la génération de trafic qualifié et la conversion de leads en clients fidèles. Le tout en se focalisant sur le ROI grâce à des automatisations optimisées.

Partner Programme Manager at Matomo.
Co-Organizer of MatomoCamp(202[1-5]).
Author of many books about Matomo so as videos on YouTube and Udemy courses.

Matomo consultant and founder of https://openmost.io and https://ronan-hello.fr
Community developer.

CTO at LMC (Web development company)

Web Analyst from Bavaria

• Feel free to reach out: https://www.linkedin.com/in/thomasczernik/
• My matomo tutorials: https://www.youtube.com/@webanalyticsmitkopf/videos (in german)
• My Webpage: https://www.webreload.de

Product lead at Digitalist Cloud, provider of premium analytics services built on top of Matomo