MatomoCamp 2025

An engineer with over 11 years of experience in tech, currently serving as a Senior Software Engineer at InnoCraft. In my role, I contribute to the development of plugins in Matomo Analytics, a widely used open-source analytics solution championing user privacy and data ownership.

Analytics veteran with almost two decades experience across direct and digital marketing in multiple industries and sectors

Anni Salo is the CEO of Tracklution, a SaaS platform that helps marketers achieve accurate, effective conversion tracking. With a background in digital marketing and analytics, she focuses on making advanced server-side tracking accessible – so teams can trust their data and improve results across every ad platform – without relying on Google’s infrastructure.

Career Journey & Expertise
Sales & Team Leadership
Began as a sales representative in retail, where within a year you were promoted to team leader—demonstrating early leadership and operational reliability
Transitioned into B2B sales, gaining 5 years of experience in client acquisition and relationship building
Strategic Shift to Marketing
Pivoted into marketing to align with your passion for understanding customer behavior, decision-making drivers, and causal insights. With over a decade of marketing experience, you've helped multiple companies expand remotely and consistently built high-performance teams that continued to excel after your departure

J’ai décidé que plus aucune entreprise en France ne devrait gaspiller des efforts et du budget dans le SEO sans comprendre parfaitement ce qu'elle fait et pourquoi !
En tant qu’ancienne enseignante, je sais combien il est important d’avoir les connaissances suffisantes pour être autonome, savoir quoi prioriser et atteindre ses objectifs.
C’est ce qui me guide depuis 2019 dans mes missions clients quand je les aide à reprendre le contrôle sur leur SEO grâce à une stratégie rentable et efficace.

The President of Huff Industrial Marketing, Inc., Dianna Huff and her team work with smaller industrial manufacturers to provide custom build websites and ongoing marketing. Dianna has been using Matomo since 2022 to track clients' online marketing results. She specializes in small data sets -- and getting results for her clients.

CMO Freelance | Formatrice | Je crée des agents IA personnalisés pour aider les entreprises à gagner du temps et des clients

Joachim Nickel is one of the leading Matomo experts in the German-speaking world and a speaker who conveys data protection and web analytics in an understandable, practical and humorous way. As president of the Contao Association and a long-time open source advocate, he brings not only deep technical expertise, but also a passion for transparent and data protection-compliant solutions.

He has specialised in Matomo (formerly Piwik) since 2010 and has already prepared hundreds of companies and organisations for the data-driven future with his seminars, workshops and lectures. Whether at international conferences, in online seminars or as a lecturer at renowned academies, Joachim Nickel inspires with storytelling, clear practical examples and knowledge that can be put into practice immediately.

His topics range from Matomo implementation and campaign tracking to the challenges of GDPR in web analytics. If you are looking for in-depth analytics knowledge that sticks and is fun, Joachim Nickel is the right person for you.

I’m a data-driven technologist with a Bachelor’s degree in Computer and System Science and a career spanning roles as a Developer, Web Analyst, Data Analyst, DevOps Engineer, System Architect, Cloud Architect, and Integrations Architect. My focus is on building scalable, privacy-respecting analytics solutions—often using Matomo.

With deep experience in both frontend and backend systems, I help organizations implement analytics that are not just technically sound but also aligned with business goals and compliance needs. I’m passionate about open-source software, custom tracking architectures, and making complex data actionable.

At MatomoCamp and beyond, I enjoy sharing real-world strategies for deploying, extending, and optimizing Matomo—from advanced Tag Manager setups to cloud deployments and custom data engineering solutions.

Responsable acquisition et associée dans l'agence de marketing digital WeBird.

Kiera is an Analytics Consultant with over ten years experience in the industry. She's worked in the consumer, insurance, publishing and healthcare industries, and believes in data democratisation to make data digestible for all. She also likes industrial metal.

I have been working as a Web Analyst for over 10 years, leading measurement projects and analytics teams. My previous employers include both international agencies and end-clients.

I'm currently in charge of analytics projects at optimizar.info, where we mainly use Matomo to develop measurement strategies and analytics solutions across multiple sectors and markets. Among other things, we have published documentation in Spanish to help people get started in web analytics with Matomo: https://docs.optimizar.info/

With 15+ years of experience across digital startups, global adtech firms, and one of Germany’s largest media companies, I specialize in tracking, tagging, and analytics. My career spans both commercial and technical roles, giving me a unique perspective on how data-driven strategies create measurable impact. I am passionate about helping organizations implement effective tracking setups, leverage tagging technologies, and turn analytics into actionable insights. By combining a growth mindset with strong commercial awareness and technical expertise, I support teams in understanding customer behavior and optimizing success metrics. I enjoy sharing my knowledge of technology, data, and digital media to inspire others in the analytics community.

Professionnel du marketing avec plus de 8 ans d’expérience spécialisé en inbound marketing, j’accompagne les PME et startups dans la génération de trafic qualifié et la conversion de leads en clients fidèles. Le tout en se focalisant sur le ROI grâce à des automatisations optimisées.

Ronan Chardonneau is a digital marketing educator and expert in ethical web analytics. A long-time contributor to the Matomo community, he co-organizes MatomoCamp and authored the first French book on Matomo. He teaches at IAE Angers and founded the FLOSS Marketing School to promote open-source tools.

CTO at LMC (Web development company)

Web Analyst from Bavaria

• Feel free to reach out: https://www.linkedin.com/in/thomasczernik/
• My matomo tutorials: https://www.youtube.com/@webanalyticsmitkopf/videos (in german)
• My Webpage: https://www.webreload.de

Product lead at Digitalist Cloud, provider of premium analytics services built on top of Matomo

Depuis 2019, Kim Zuretti est la fondatrice de l'Agence SEO des Alpes engagée vers un numérique plus responsable. De la stratégie SEO à la mise en place des actions, elle recherche à sensibiliser toutes les parties prenantes. Formatrice et consultante sur Grenoble, elle déploie différentes formations et ateliers autour de ces sujets.