MatomoCamp 2025

Anni Salo

Anni Salo is the CEO of Tracklution, a SaaS platform that helps marketers achieve accurate, effective conversion tracking. With a background in digital marketing and analytics, she focuses on making advanced server-side tracking accessible – so teams can trust their data and improve results across every ad platform – without relying on Google’s infrastructure.

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Sessions

11-26
16:00
30min
Server-side tracking without Google's infrastructure
Anni Salo

Learn how to set up server-side tracking without Google’s tools. I’ll show how to easily connect your conversion data with ad platforms through ad platform APIs - without GTM.

Room 2