Anni Salo
Anni Salo is the CEO of Tracklution, a SaaS platform that helps marketers achieve accurate, effective conversion tracking. With a background in digital marketing and analytics, she focuses on making advanced server-side tracking accessible – so teams can trust their data and improve results across every ad platform – without relying on Google’s infrastructure.

she/her
Sessions
11-26
16:00
30min
Server-side tracking without Google's infrastructure
Anni Salo
Learn how to set up server-side tracking without Google’s tools. I’ll show how to easily connect your conversion data with ad platforms through ad platform APIs - without GTM.
Room 2