MatomoCamp 2025

Eric MELOUNOU

Eric Melounou located in Strasbourg - France
Senior Consultant & trainer in Data Marketing and Web Performance
15+ years of experience in data analytics consulting and training
My main skills are about helping companies to measure and improve their web performance.
My technical stack is mainly Google Marketing Platform (GTM, GA4, G.LookerStudio, GBigQuery) but also Matomo Analyics
CEO of the data marketing agency data4biz.pro - creator of LeChatWeb AI solution
Co-founder of the freelances network Conversion Boosters
Guest lecturer in several schools

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Sessions

11-26
15:30
30min
Exclusive feedback on GA4 & Matomo dual tracking !
Eric MELOUNOU

Discover a review after 6 month of dual tracking an ecommerce web site with Google Analytics 4 and Matomo

Access the conference on this Youtube live session :
https://www.youtube.com/watch?v=e6eFvlwKhg0

Use Cases
Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0