Anton Zelenin
Career Journey & Expertise
Sales & Team Leadership
Began as a sales representative in retail, where within a year you were promoted to team leader—demonstrating early leadership and operational reliability
Transitioned into B2B sales, gaining 5 years of experience in client acquisition and relationship building
Strategic Shift to Marketing
Pivoted into marketing to align with your passion for understanding customer behavior, decision-making drivers, and causal insights. With over a decade of marketing experience, you've helped multiple companies expand remotely and consistently built high-performance teams that continued to excel after your departure

I'm Anton, a Growth & Marketing Consultant dedicated to helping Tech and Software companies BREAK THROUGH PROFIT BLOCKERS through strategic marketing and growth initiatives. My mission is to drive Marketing Transformation – shifting businesses away from random marketing activities to purpose-driven strategies that deliver predictable and scalable growth. This means: (1) Every action has a purpose (WHAT FOR?): Focus on initiatives directly tied to your business goals. (2) Questions are key to unlocking solutions (WHAT IF?): Dive deep to understand your challenges and opportunities. (3) People are the central focus (People-Centered Approach): Build strategies that resonate with your audience and empower your team. With a T-shaped background in Growth & Marketing, and experience across revenue generation from sales to marketing, I bring a hands-on, problem-solving approach.
Sessions
Intro
First-Touch Attribution
Last-Touch
Linear
Time Decay
Data-Driven
II. Practical Implementation
Data Collection & Integration
Cross-Device & Cross-Channel Tracking
The "Dark Funnel"
Improving Customer Journey
Aligning Sales & Marketing