Leticia Rodríguez Morado
I have been working as a Web Analyst for over 10 years, leading measurement projects and analytics teams. My previous employers include both international agencies and end-clients.
I'm currently in charge of analytics projects at optimizar.info, where we mainly use Matomo to develop measurement strategies and analytics solutions across multiple sectors and markets. Among other things, we have published documentation in Spanish to help people get started in web analytics with Matomo: https://docs.optimizar.info/
Sessions
11-26
11:30
30min
Unlocking the power of attribution: Techniques for Matomo Users
Leticia Rodríguez Morado
A work-in-progress idea: Explore practical examples and data analysis techniques to maximize Matomo's attribution data, including an idea about export and analysis it in other tools
Use Cases
Room 1