11-26, 14:00–14:30 (Europe/Madrid), Room 2
Tracking conversions and website visits from pay-per-click, social media, and other online marketing activities -- and then seeing that precise data in Matomo -- is super easy with the Matomo URL Builder.
If you're considering moving to Matomo but are afraid to leave Analytics because you're also running pay-per-click campaigns, rest assured, you can make the move. Matomo's URL Builder let's you add parameters to track any type of campaign, including Google and MSN ad platforms and social media ads and sponsored posts.
In this presentation, you'll learn how to properly set up your parameters to ensure consistency and clean data, where to find it on the Matomo Dashboard, and what you can learn from it over time.
The President of Huff Industrial Marketing, Inc., Dianna Huff and her team work with smaller industrial manufacturers to provide custom build websites and ongoing marketing. Dianna has been using Matomo since 2022 to track clients' online marketing results. She specializes in small data sets -- and getting results for her clients.