11-26, 15:30–16:00 (Europe/Madrid), Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0
Discover a review after 6 month of dual tracking an ecommerce web site with Google Analytics 4 and Matomo
Access the conference on this Youtube live session :
https://www.youtube.com/watch?v=e6eFvlwKhg0
Eric will be speaking to share a concrete feedback session on “Implementing GA4 + Matomo dual tracking on an e-commerce website: challenges, methodology, and key learnings.”
On the schedule :
🔹 Why combining GA4 and Matomo can be a strategic advantage for e-commerce websites
🔹 How we implemented a reliable, scalable, and GDPR-compliant dual tagging setup
🔹 The data gap observed between the two solutions and how to interpret them
🔹 The impacts on web performance analysis
🔹 The tangible benefits for e-merchants seeking more sovereign and sustainable data governance
🔹 Best practices for successfully deploying dual tracking
This presentation is based on a real use case from a client of @Data4Biz
Eric Melounou located in Strasbourg - France
Senior Consultant & trainer in Data Marketing and Web Performance
15+ years of experience in data analytics consulting and training
My main skills are about helping companies to measure and improve their web performance.
My technical stack is mainly Google Marketing Platform (GTM, GA4, G.LookerStudio, GBigQuery) but also Matomo Analyics
CEO of the data marketing agency data4biz.pro - creator of LeChatWeb AI solution
Co-founder of the freelances network Conversion Boosters
Guest lecturer in several schools