11-26, 10:45–11:15 (Europe/Madrid), Room 2
Learn how to build effective funnels using Matomo Tag Manager in Single Page Applications and hybrid websites. Handle dynamic page changes, virtual pageviews, and advanced trigger logic to accurately track user journeys.
Funnels are essential for understanding how users convert — but tracking them on SPAs and hybrid sites is not straightforward. This talk dives into building funnels using Matomo Tag Manager, including advanced event handling, virtual pageviews, and adapting to framework-specific routing. You’ll see real-world setups and common pitfalls when working in modern JavaScript environments.
I’m a data-driven technologist with a Bachelor’s degree in Computer and System Science and a career spanning roles as a Developer, Web Analyst, Data Analyst, DevOps Engineer, System Architect, Cloud Architect, and Integrations Architect. My focus is on building scalable, privacy-respecting analytics solutions—often using Matomo.
With deep experience in both frontend and backend systems, I help organizations implement analytics that are not just technically sound but also aligned with business goals and compliance needs. I’m passionate about open-source software, custom tracking architectures, and making complex data actionable.
At MatomoCamp and beyond, I enjoy sharing real-world strategies for deploying, extending, and optimizing Matomo—from advanced Tag Manager setups to cloud deployments and custom data engineering solutions.