MatomoCamp 2025

Is Matomo an ethical alternative?
11-26, 15:30–16:00 (Europe/Madrid), Room 2

With the rise of privacy advocates and government legislators threatening Google Analytics, is Matomo Analytics an ethical alternative?


With the rise of privacy advocates and government legislators threatening Google Analytics, is Matomo Analytics an ethical alternative?

Kiera is an Analytics Consultant with over ten years experience in the industry. She's worked in the consumer, insurance, publishing and healthcare industries, and believes in data democratisation to make data digestible for all. She also likes industrial metal.