11-26, 10:00–10:30 (Europe/Madrid), Room 1
Learn the fundamentals of Matomo Analytics! This presentation offers an overview of its core features, how to identify relevant metrics, and how to interpret the data. Ideal for beginners or as a refresher for existing users.
A first look at Matomo’s interface: Where do you locate specific metrics? What information is available in which report?
This introduction to the essentials of Matomo will provide participants with a practical understanding of all relevant KPIs within the Matomo interface, guiding them through data analysis with live, hands-on demonstrations.
- Visitor log
- Dashboard
- Behavior reports: What is happening on the website?
- Acquisition reports: How do visitors arrive on the site?
Web Analyst from Bavaria
- Feel free to reach out: https://www.linkedin.com/in/thomasczernik/
- My matomo tutorials: https://www.youtube.com/@webanalyticsmitkopf/videos (in german)
- My Webpage: https://www.webreload.de