11-26, 10:45–11:15 (Europe/Madrid), Room 3 - https://www.youtube.com/watch?v=e6eFvlwKhg0
Let`s define what affects your conversion tracking and attribution accuracy – and how to fix it.
Many tracking issues don’t show obvious error messages but can still impact your data quality and conversion reporting. In this session, we’ll show you a free and simple way to audit your current website`s tracking health and get actionable insights on how to fix both client-side and server-side tracking.
Tech-savvy and detail-oriented, Dan knows server-side tagging inside out. His approach - nerd to nerd - focuses on turning business tracking needs into clean setups. When not tagging, he’s into music, fantasy books, and scientific podcasts.