11-26, 16:00–16:30 (Europe/Madrid), Room 2
Learn how to set up server-side tracking without Google’s tools. I’ll show how to easily connect your conversion data with ad platforms through ad platform APIs - without GTM.
Many people think that it's not possible to configure server-side tracking without Google Tag Manager, but that's not the truth. In this session, I’ll demonstrate how one can have a full server-side tracking setup that connects your conversion data to ad platforms server-side, like Meta CAPI, Google Ads API, and Microsoft Ads API – without using any Google infrastructure.
Anni Salo is the CEO of Tracklution, a SaaS platform that helps marketers achieve accurate, effective conversion tracking. With a background in digital marketing and analytics, she focuses on making advanced server-side tracking accessible – so teams can trust their data and improve results across every ad platform – without relying on Google’s infrastructure.