11-14, 17:00–17:45 (UTC), Room 1 - https://youtube.com/live/ptb3WFeGZ68
Unlock Matomo's full power: Explore strategies for success, sustainable practices, and expert insights in web analytics.
Understand the Potential of Open Analytics with Matomo
Let's start by exploring what an ecosystem with Matomo offers your organization in terms of capabilities. Discover how it empowers you to control and optimize your digital strategy.
We'll examine case studies of successful implementations to highlight Matomo's real-world impact and versatility.
Build a Strong Foundation
Matomo is a powerful software, but transforming it into a system that works seamlessly for your organization requires more than just installation. Consider these crucial perspectives:
- Legal Perspective: Ensure compliance with regulations such as GDPR.
- System Perspective: Focus on performance and maintenance.
- People Perspective: Assign dedicated roles for effective management.
- Analytics Perspective: Develop a strategy for meaningful data insights.
Incremental Analytics and Insights
Digital analytics is a craft that varies for each organization. It's essential to assess where you are in your data maturity journey and plan your next steps accordingly.
Becoming an agile, data-driven organization isn't instantaneous with the installation of Matomo. Incremental, informed progress is key. Here's what you should prioritize:
- System Health: Regularly monitor and maintain your system's performance.
- Privacy Compliance: Align with GDPR or similar regulatory standards.
- Accurate Data Collection: Ensure data gathering processes are functional and precise.
- Unique Implementation: Tailor data collection strategies to meet your organization's specific needs.
Q&A
We'll conclude with a Q&A session. Feel free to ask me anything about Matomo as we delve into its nuances and possibilities!
Tomas is the CHIEF PRODUCT OFFICER at Digitalist.cloud - A premium Matomo SaaS provider in Sweden, targeted for the clients with high demand on privacy, data sovereignty and with an awesome Dashboard solution called RebelMetrics for Matomo as an add-on.
Tomas has made presentations at every Matomo Camp so far and has worked with web analytics since 2010 and full time with Matomo since 2018.