06-13, 16:00–16:45 (UTC), https://youtube.com/live/ydLB9Avf2w0 and https://play.workadventu.re/@/matomo/nordics/camp
Get data-driven with Matomo! With experience from some of Sweden's largest government agencies and NGO:s – we have created a timesaving strategy for implementing KPI-tracking for the whole organization. From organizational goals --> juicy dashboards.
Matomo has a lot of nice features and can do everything you would demand of a similar tool. However, there is a steep learning curve from getting to know the interface, functionality and lastly how to tweak it to your organization’s purposes. And then there is implementation of your whole measurement system. If you even have that. Then give your marketers, leadership and content creators access to their data for analysis.
Phew. I’ll try to give you the workflow of creating a measurement plan connected to the organizations goals, to securing data collection and implementation, to dress the data new dimensions and variables that describe your services and users better and lastly to creating reports and dashboards for each and every type of internal stakeholder you work with. In45 minutes!
15 years of digital strategy and 4 with Matomo tracking and consulting for Digitalist – helping organisations get data-driven in practice.