Leticia Rodríguez Morado
Digital Analytics Specialist
I have been working as a Web Analyst for over 10 years, leading measurement projects and analytics teams. My previous employers include both international agencies and end-clients.
I'm currently in charge of analytics projects at optimizar.info, where we mainly use Matomo to develop measurement strategies and analytics solutions across multiple sectors and markets. Among other things, we have published documentation in Spanish to help people get started in web analytics with Matomo: https://docs.optimizar.info/
she/her
Interventions
9 nov.
13:00
45minutes
Analysing Forms with Matomo
Leticia Rodríguez Morado
This talk is about how to get insights with Matomo to increase form conversions and optimize the user experience.
Using Matomo
Livestream Room 1